The driving force behind Michael Waidler’s success is his ability to build high-performance corporate cultures with top talent. Strategic, agile and goal-oriented, he’s equally adept at shaping strategies, infrastructures and processes to positively steer the revenue trajectory of disruptive medical device and MedTech companies. Comfortable in the C-suite or supporting reps in the field, Michael leads from the front, challenges engrained assumptions and resolves roadblocks while simultaneously collaborating to break down cross-functional silos and generate momentum towards shared objectives. While he thrives in startup, private equity and small company environments, he also has a proven track record of delivering business growth in complex Fortune 1000 settings.LEADERSHIP IN ACTION:- Spearheaded buildout, launch and scale of the 7-state Southeast region, generating revenue in 18 months and projected to deliver millions in additional revenue by 2023 year end; displaced entrenched Fortune 500 competitor, seizing 25% market share in 12 months; significantly contributed to the company’s acquisition.- Pioneered sales, market development, key market and DTC education strategies along with a Center of Excellence as a pivotal player in growing the business, adding an additional $97M in revenue and positioning the company for $1B+ acquisition - 10X revenue.- Launched strategic market development and innovative sales practices in major markets, delivering revenue in 1st year to outperform control group by $millions; subsequently increased the top line 28% the following year.- Turned around underperforming salesforce; strengthened culture and camaraderie, steering team to 106% of target; won Region of the Year; 2 reps achieved President’s Club, another Rookie of the Year.- Transformed organization’s largest revenue-producing territory; reversed 15% decline to deliver sales at 101% of quota, growing market share 25%; generated a 10% upswing the following year.SIGNATURE STRENGTHS:Revenue & Sales Growth Leadership l Driving Successful Exits l Strategic Planning & Tactical Execution l Startups, Turnarounds & Scale l Disruptive Product Introductions l Market Development & DTC Campaigns l Team Leadership & Training l Go-to-Market Roadmaps & Strategies l Business Transformation l Center of Excellence l Analytics-Backed Decision Making l Process Implementation & Optimization l C-Suite Negotiations l M&A-Integrations
-
Regional Vice President Of SalesPusen Usa Sep 2024 - PresentSt Augustine, Florida, United States -
Regional Manager- SouthGemini Medical Technologies Feb 2024 - Sep 2024United States -
Area Business DirectorPalette Life Sciences Aug 2021 - Mar 2024PALETTE LIFE SCIENCES (acquired by Teleflex in October of 2023), Santa Barbara, CA 2021 - PresentMedical device organization focused on urology, urogynecology, colorectal, radiotherapy and oncology solutions.Recruited to a newly formed position of this private equity owned, 1-year-old company to help scale the organization and groom it for acquisition following the June 2022 FDA approval of Barrigel - a perirectal spacer. - Launched, managed and grew 7-state area (TX, LA, MS, AL, GA, FL, NC, SC); projected to attain $MM sales by EOY.- Initially recruited, mentored and oversaw 8 Sales Reps and Clinical Specialists; quickly expanded the team to 12.- Partnered with the C-suite and other newly hired Area Business Directors on strategic and tactical initiatives such as structure development, go-to-market plans, compensation, processes, quotas, employee training and client education.- Headed performance management; conducted regular meetings including quarterly/annual reviews, planning sessions, best practice sharing, problem resolution and training; achieved 100% employee retention over 2-year tenure.- Built a strong culture with an engaged workforce focused on corporate and client objectives.- Leveraged data insights to bridge gaps and unearth growth opportunities.- Instrumental in maximizing enterprise utilization of Salesforce.com.- Collaborated with Marketing, CX and RevOps to achieve goals, improve processes and enhance physician onboarding.- Positioned Clinical Support team as a strategic partner in securing new business and growing existing accounts.- Introduced Center of Excellence program, recognizing physicians for exceptional patient care.- Partnered with the C-suite on business pivot, adapting go-to-market roadmap to accelerate account acquisition. -
Regional Business ManagerTeleflex 2019 - 2021Pleasanton, CaliforniaTELEFLEX INC, Pleasanton, CA 2016 - 2021$2.5B+ leader in the MedTech space; acquired NeoTract in 2017.Regional Business Manager, NeoTract, ’19-‘21Promoted to newly formed region; integrated team members from multiple groups into a high-performance sales organization for UroLift - a minimally invasive technology for treating BPH.- Defined and implemented plan to drive growth in the Gulf Coast region, guiding team to 101% of quota in 1st 6 months.- Leadership advisory board member, contributing to strategic decisions on compensation, quota and best practices.- Reshaped and empowered 5-member salesforce, centering the group around fundamentals and accountability.- Collaborated across the enterprise, optimizing reimbursement and patient education initiatives. -
Director Of Strategic AccountsTeleflex 2017 - 2019Pleasanton, CaDirector of Strategic Accounts, NeoTract, ’17-‘19 Quickly earned promotion, continuing to build out the market development function while taking on Strategic Accounts.- Established a national team of Market Development Managers while shaping the Strategic Account sales team.- Expanded market development strategies, rolling out the company’s 1st DTC education campaigns.- Created and launched a Center of Excellence program, awarding COE status to 154 physicians in 2 years.- Devised, managed and optimized sales and account management strategies, carving a foothold in major markets.- Recipient of Chief Strategic Officer award in 2019 and Unsung Hero award in 2017.
-
Manager Of Market Development (Mdm)Teleflex 2016 - 2017Pleasanton, CaManager of Market Development (MDM), NeoTract, ’16-‘17Recruited to design and implement market development plans for this startup medical device company.- Restructured sales practices; trained 50+ reps in Crossing the Chasm and Blue Ocean sales and market development methodologies, speeding adoption of disruptive technology across diverse segments with disparate needs.- Managed proof of concept in 2 key markets, resulting in explosive growth and national rollout.
-
Ear, Nose & Throat ConsultantAcclarent 2013 - 2015Jacksonville, FlACCLARENT INC, Menlo Park, CA 2010 - 2015A J&J company (Ethicon) dedicated to designing, developing and commercializing devices that address ENT conditions.Ear Nose and Throat Consultant, ’13-‘15Promoted to revitalize declining sales in the Jacksonville, FL, territory.- Renewed existing alliances and built new client relationships, jump-starting revenue in the company’s largest territory.- Trained physicians and other healthcare providers, transitioning balloon sinuplasty procedure from the OR to the office.- Collaborated with hospital C-suite members and physicians on patient education and DTC marketing programs.- 2015 President’s Club winner; recognized as Field Sales Trainer of the Year in 2014. -
Market Development SpecialistAcclarent 2010 - 2013Atlanta, GaMarket Development Specialist, ’10-‘13 Provided market development and clinical support, working with reps to ensure the success of the South region.- Delivered $5.6M revenue in 2 years, achieving 115% and 145% of annual quotas.- Held Field Sales Trainer responsibilities in 2012 and 2013. Member of the Field Advisory Board.- Won Market Development Specialist of the Year, 2011; Runner up Market Development Specialist of the Year, 2012.
-
Distric ManagerAdp 2006 - 2010Greater Atlanta AreaAccountable for selling a full complement of payroll and HR products that provide long-term cost effective solutions to meet customer's current and future needs. Manage clients effectively and creatively while maintaining healthy long-term relationships resulting in return business, market growth and client satisfaction.
Michael Waidler Education Details
-
Marketing With Emphasis In Sales & Sales Management
Frequently Asked Questions about Michael Waidler
What company does Michael Waidler work for?
Michael Waidler works for Pusen Usa
What is Michael Waidler's role at the current company?
Michael Waidler's current role is Regional Vice President at PUSEN USA.
What schools did Michael Waidler attend?
Michael Waidler attended Georgia Southern University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial