Michael Waidler Email & Phone Number

St Augustine, Florida, United States

United States

PALETTE LIFE SCIENCES (acquired by Teleflex in October of 2023), Santa Barbara, CA 2021 - PresentMedical device organization focused on urology, urogynecology, colorectal, radiotherapy and oncology solutions.Recruited to a newly formed position of this private equity owned, 1-year-old company to help scale the organization and groom it for acquisition following the June 2022 FDA approval of Barrigel - a perirectal spacer. - Launched, managed and grew 7-state area (TX, LA, MS, AL, GA, FL, NC, SC); projected to attain $MM sales by EOY.- Initially recruited, mentored and oversaw 8 Sales Reps and Clinical Specialists; quickly expanded the team to 12.- Partnered with the C-suite and other newly hired Area Business Directors on strategic and tactical initiatives such as structure development, go-to-market plans, compensation, processes, quotas, employee training and client education.- Headed performance management; conducted regular meetings including quarterly/annual reviews, planning sessions, best practice sharing, problem resolution and training; achieved 100% employee retention over 2-year tenure.- Built a strong culture with an engaged workforce focused on corporate and client objectives.- Leveraged data insights to bridge gaps and unearth growth opportunities.- Instrumental in maximizing enterprise utilization of Salesforce.com.- Collaborated with Marketing, CX and RevOps to achieve goals, improve processes and enhance physician onboarding.- Positioned Clinical Support team as a strategic partner in securing new business and growing existing accounts.- Introduced Center of Excellence program, recognizing physicians for exceptional patient care.- Partnered with the C-suite on business pivot, adapting go-to-market roadmap to accelerate account acquisition.

Pleasanton, California

TELEFLEX INC, Pleasanton, CA 2016 - 2021$2.5B+ leader in the MedTech space; acquired NeoTract in 2017.Regional Business Manager, NeoTract, ’19-‘21Promoted to newly formed region; integrated team members from multiple groups into a high-performance sales organization for UroLift - a minimally invasive technology for treating BPH.- Defined and implemented plan to drive growth in the Gulf Coast region, guiding team to 101% of quota in 1st 6 months.- Leadership advisory board member, contributing to strategic decisions on compensation, quota and best practices.- Reshaped and empowered 5-member salesforce, centering the group around fundamentals and accountability.- Collaborated across the enterprise, optimizing reimbursement and patient education initiatives.

Pleasanton, Ca

Director of Strategic Accounts, NeoTract, ’17-‘19 Quickly earned promotion, continuing to build out the market development function while taking on Strategic Accounts.- Established a national team of Market Development Managers while shaping the Strategic Account sales team.- Expanded market development strategies, rolling out the company’s 1st DTC education campaigns.- Created and launched a Center of Excellence program, awarding COE status to 154 physicians in 2 years.- Devised, managed and optimized sales and account management strategies, carving a foothold in major markets.- Recipient of Chief Strategic Officer award in 2019 and Unsung Hero award in 2017.

Pleasanton, Ca

Manager of Market Development (MDM), NeoTract, ’16-‘17Recruited to design and implement market development plans for this startup medical device company.- Restructured sales practices; trained 50+ reps in Crossing the Chasm and Blue Ocean sales and market development methodologies, speeding adoption of disruptive technology across diverse segments with disparate needs.- Managed proof of concept in 2 key markets, resulting in explosive growth and national rollout.

Jacksonville, Fl

ACCLARENT INC, Menlo Park, CA 2010 - 2015A J&J company (Ethicon) dedicated to designing, developing and commercializing devices that address ENT conditions.Ear Nose and Throat Consultant, ’13-‘15Promoted to revitalize declining sales in the Jacksonville, FL, territory.- Renewed existing alliances and built new client relationships, jump-starting revenue in the company’s largest territory.- Trained physicians and other healthcare providers, transitioning balloon sinuplasty procedure from the OR to the office.- Collaborated with hospital C-suite members and physicians on patient education and DTC marketing programs.- 2015 President’s Club winner; recognized as Field Sales Trainer of the Year in 2014.

Atlanta, Ga

Market Development Specialist, ’10-‘13 Provided market development and clinical support, working with reps to ensure the success of the South region.- Delivered $5.6M revenue in 2 years, achieving 115% and 145% of annual quotas.- Held Field Sales Trainer responsibilities in 2012 and 2013. Member of the Field Advisory Board.- Won Market Development Specialist of the Year, 2011; Runner up Market Development Specialist of the Year, 2012.

Greater Atlanta Area

Accountable for selling a full complement of payroll and HR products that provide long-term cost effective solutions to meet customer's current and future needs. Manage clients effectively and creatively while maintaining healthy long-term relationships resulting in return business, market growth and client satisfaction.