• Conducted audits of existing campaigns and identified new opportunities to increase performance of product verticals• Optimized data feeds, bids, and product management to maximize return on advertising spend in shopping campaigns• Managed various campaigns, including search, shopping, display, retargeting, and social media, to drive engagement and conversions• Developed and executed email marketing campaigns to promote products and services to customers• Conducted keyword and… Show more • Conducted audits of existing campaigns and identified new opportunities to increase performance of product verticals• Optimized data feeds, bids, and product management to maximize return on advertising spend in shopping campaigns• Managed various campaigns, including search, shopping, display, retargeting, and social media, to drive engagement and conversions• Developed and executed email marketing campaigns to promote products and services to customers• Conducted keyword and competitive research to inform campaign strategy and increase search visibility• Contributed to business development by identifying and pursuing opportunities for growth and expansion• Provided regular reports on business analytics to inform decision-making and track progress toward goals• Supported sales development through strategic marketing initiatives and collaboration with sales teams• Trained and managed employees to ensure efficient and effective campaign execution• Captured high-quality product images to showcase features and benefits on ecommerce platforms• Produced engaging company videos to promote brand awareness and highlight key products or services• Led a team of employees to achieve company objectives and foster a positive work environment• Contributed to growth projection and development by identifying areas for improvement and implementing solutions. Show less

• Optimized shopping campaign data feeds, bids, product management, and return on advertising spend.• Managed various campaigns including search, shopping, display, retargeting, and social media to drive conversions and maximize ROI.• Analyzed keyword, ad copy, and website performance to continuously improve campaign effectiveness.• Conducted keyword and competitive research to inform campaign strategy and increase search visibility.• Researched, created, evaluated, and tested… Show more • Optimized shopping campaign data feeds, bids, product management, and return on advertising spend.• Managed various campaigns including search, shopping, display, retargeting, and social media to drive conversions and maximize ROI.• Analyzed keyword, ad copy, and website performance to continuously improve campaign effectiveness.• Conducted keyword and competitive research to inform campaign strategy and increase search visibility.• Researched, created, evaluated, and tested campaign structures to enhance performance.• Implemented call tracking and conversion tracking codes to measure and report campaign performance.• Coordinated with design, SEO, and other teams to ensure maximum ROI.• Created monthly reports for clients to share campaign results and progress.• Focused on Conversion Rate Optimization to increase the number of leads or sales generated from each campaign. Show less

• Utilized Conversion Rate Optimization techniques to improve campaign effectiveness and increase the number of leads or sales generated.• Managed projects on an in-house advertising platform to ensure successful campaign execution.• Coordinated media buys across various channels, including search, display, and social media, to maximize exposure and drive conversions.• Measured campaign performance using analytics tools to identify areas for improvement and make data-driven… Show more • Utilized Conversion Rate Optimization techniques to improve campaign effectiveness and increase the number of leads or sales generated.• Managed projects on an in-house advertising platform to ensure successful campaign execution.• Coordinated media buys across various channels, including search, display, and social media, to maximize exposure and drive conversions.• Measured campaign performance using analytics tools to identify areas for improvement and make data-driven decisions.• Prepared monthly reports for internal and external clients, sharing campaign results and progress.• Reduced cost per customer acquisition through strategic campaign management and optimization. Show less