Director Of Marketing
Current• Conducted audits of existing campaigns and identified new opportunities to increase performance of product verticals• Optimized data feeds, bids, and product management to maximize return on advertising spend in shopping campaigns• Managed various campaigns, including search, shopping, display, retargeting, and social media, to drive engagement and conversions• Developed and executed email marketing campaigns to promote products and services to customers• Conducted keyword and… Show more • Conducted audits of existing campaigns and identified new opportunities to increase performance of product verticals• Optimized data feeds, bids, and product management to maximize return on advertising spend in shopping campaigns• Managed various campaigns, including search, shopping, display, retargeting, and social media, to drive engagement and conversions• Developed and executed email marketing campaigns to promote products and services to customers• Conducted keyword and competitive research to inform campaign strategy and increase search visibility• Contributed to business development by identifying and pursuing opportunities for growth and expansion• Provided regular reports on business analytics to inform decision-making and track progress toward goals• Supported sales development through strategic marketing initiatives and collaboration with sales teams• Trained and managed employees to ensure efficient and effective campaign execution• Captured high-quality product images to showcase features and benefits on ecommerce platforms• Produced engaging company videos to promote brand awareness and highlight key products or services• Led a team of employees to achieve company objectives and foster a positive work environment• Contributed to growth projection and development by identifying areas for improvement and implementing solutions. Show less
