Michael Wan Email & Phone Number

Christchurch, Nz

Christchurch City, Canterbury, New Zealand

Responsible for strategically directing and delivering a world-class consumer-led brand and marketing function for the beef and lamb industry. Primary market focus: China, the United States and Japan.Accountability for global consumer brand strategy, governance of strategic marketing initiatives and ensuring execution and performance achievement of initiatives.Lead an international team across research and insights, brand marketing, content, shopper marketing, advertising, strategic partnerships, NPD and retail channel innovation.Responsible for multi-million dollar budget management, investment decisions, contract negotiation, and program performance tracking and reporting. Program spokesperson, including media and PR opportunities.Delivered double digit uplifts in awareness and aspiration to purchase beef and lamb from New Zealand (USA) by creating and leading a multi-year through-the-line brand marketing campaign targeting the Conscious Foodie consumer segment across the United States and China. A cost-benefit assessment shows that for every $1 invested in the campaign, $8 is returned to New Zealand's GDP. Moved the sector forward and delivered improved product sales growth in the United States and China by developing and navigating complex commercial relationships with export company executives, in-market customers and retailers.

I worked with various commercial businesses and developed marketing, brand and sponsorship strategies to support their growth.

Responsible for strategically directing and delivering a best-in-class business-led marketing and communications function to contribute to corporate strategy realisation. Primary market focus: China, the United States, the rest of Asia, and Europe.Accountability for integrating global voice of the customer and consumer insights into business development pipelines, product and market candidates and business cases, as well as customer, brand and investment strategy. Directed market insight and opportunity identification to inform customer, product and market development, value propositions, packaging and product innovation, R&D and strategic projects.Directed brand building and positioning strategy, ID and architecture development and maintenance, packaging design, and global marketing communications activity planning and execution.Led customer strategy development, management, governance and overall performance assessment to increase value, earnings volume and customer engagement.Directed corporate sponsorship and events, including customer and partner events, nationally and internationally.Led media and PR activity focusing on investor relations, corporate profile building and crisis management communications.Contributed to revenue growth of $170m, EBITDA growth of 279% and a net profit gain of 682% over five years by leading the strategy and execution of Synlait's global brand across Asia, the United States and Europe.Drove Synlait's infant formula business growth in China by supporting FMCG customers with the development, design, launch and shopper marketing of three consumer-packaged infant formula brands through online and offline retail channels.

Member of the Senior Management Team Aug 2011 - Jun 2014 reporting to the CEO and Board

Hawke'S Bay

Strategic leadership of the Hawke’s Bay Regional Tourism Organisation and the delivery of a world-class destination marketing and communications program. Included the leadership of seven staff, consumer and market insight capture, domestic and international advertising, trade marketing, organisational communications and media/PR (spokesperson for tourism), and sponsorship and events management. Direct accountability to the Advisory Board.

Built, managed and delivered a marketing communications and sponsorship programme driving customer engagement and commercial value growth in support of company strategy. Included the leadership of six staff, five advertising agencies, multi-millon dollar budget management and a representative on the Corporate Responsibility Environmental Sustainability Group.

Developed and managed Public Trust’s consumer marketing programme supporting corporate strategy realisation. The role included working with product and sales managers to achieve desired targets, sponsorship management and people leadership.

Developed and executed tactical direct marketing and television direct response campaigns offering insurance products to the customer base of three New Zealand trading banks and the New Zealand public. The role included managing business partner relationships, NPD and the preparation of sales plans, targets and budgets.

Executive Education - Innovative Marketing For Strategic Advantage, Marketing

Executive Education - Transformational Executives Programme

Transformational Executives™ is an immersive three-day programme designed to help senior leaders navigate the key technological, social.

Diploma Of Investor Relations

Executive Education - Mt Eliza, Leading For Strategic Success

Situational Leadership Ii (Blanchard), Master Trainer Qualification

The world’s most-taught leadership framework, SLII® teaches managers how to unleash the potential of their direct reports by leading.

Chartered Marketer

Certificate In Direct Marketing, Distinction

Bachelor Of Arts - Ba, Economics

First Class Honours In Management, First Class Honours

Bachelor Of Commerce And Administration, Marketing And Management