Michael Waskiewicz Email & Phone Number

Davenport, Fl, Us

New York, Ny, Us

Oversee The New York Times T-Brand Four Main Areas Of Focus: • Develop and maintain The New York Times T-Brand suite of native ad formats. • Execute custom web experiences for The New York Times clients. • Develop processes and tools used to design, build, and publish branded content. • Create new and unique ad formats and ad serving solutions for emerging platforms.Oversee the totality of The New York Times product updates, documentation, and trainings to support cross-functional teams.Oversee the implementation and testing of new ad products and features and proactively seek out, track, and remove barriers to launch.Support the development of a roadmap of digital advertising initiatives and develop processes for new format rollouts, from ideation to repeatable templatized product, working directly with creative directors, designers, and engineers, to turn ambitious ideas into industry-leading innovative ad products.Ensure Ad Department leadership is able to track, understand, and recognize team's impact on the organization.Work with peers on other platform teams so that work complements the work of the others to achieve The New York Times company wide software platform goals collaboratively. Demonstrate expertise on ad technologies which span ad serving, programmatic, measurement, and creative technologies.Evaluate new partnerships and technologies to optimize overall yield and innovation, working with Yield, Ad Product, Product, and Technology to size the level of effort against revenue potential.Monitor and report potential collaborators and competitor activities and identify business threats and opportunities. Assist in contract negotiations and relationship management with vendors offering specialized services.

Orlando, Fl, Us

Vistana Signature Experiences, a division Marriott Vacations Worldwide, is the world’s largest high-end hotel, leisure and timeshare company. My primary responsibilities are as a team lead for an Agile/SCRUM team in charge of all projects related to one of the organization’s main websites, vistana.com and content-based web services.Managed and performed front- and back-end development for vistana.com.Developed an integrated object-oriented PHP MVC software framework that runs on top of a hardened, stateless version of WordPress, allowing for powerful, secure and scalable enterprise-level application development. Leveraging the good of WordPress (routing, content management), the framework does the heavy lifting for theming, transactional services, object generation, user-generated content, etc.Lead developer for a highly-available, Java-based RESTful API content-service that delivers product data to various consuming applications within the total organization. Consuming applications include all Mobile Apps, Vistana and Marriott property websites, and a variety of internal services.Developed several user-generated content features: photo/video/story uploading, UGC-sharing, and front-end features including an interactive mosaic and a lazy-loading content gallery. Users have generated over 75,000 individual pieces of content. Developed site performance techniques utilizing caching techniques, image management, CDN integration and query optimizations for 500+% page-speed reduction.Defined software development processes, front-end best practices (including LESS CSS development and mobile-first responsive design), package management solutions (Bower/NPM), software automation (Grunt/Gulp), QA and peer review, and local web development practices.Implemented GIT source control, development workflows and Docker containers for local development.

Montréal, Quebec, Ca

SecuriGlobe is North America’s largest Travel Insurance company. My primary responsibilities are to develop and maintain the company’s online presence, including web development and marketing.Successfully designed & developed the company’s industry-leading, next-generation e-commerce website. The new website immediately outperformed the previous website with a conversion-rate upwards of 8%. The website was developed using the PHP Laravel Framework on a LAMP stack.In charge of website planning, architecture, back-end development, design and user-experience, unit testing, strategic improvements and maintenance, and analytics.Designed and built a sophisticated new, front-end UI for comparing and purchasing travel insurance products utilizing my advanced HTML5/CSS/Javascript/jQuery skills. This “quote engine” also included a one-page query/select/checkout process.

With several e-commerce web properties to it’s name ( including a Top 1000 Alexa Ranked Website), VMR Products is an industry-leading products manufacturer in electronic cigarettes. My primary responsibility for these sites were the high-profile product pages.Designed and built sophisticated, industry-leading product configurator for choosing multi-varied product options utilizing OOP PHP and Javascript/jQuery skills for Magento and Interspire e-commerce platforms.Created innovative front-end and back-end software, instituting design and technology standards.Developed organizational software and project workflow policies, ensuring on-time work completion.Built back-end content management tools to help content teams control product areas.Successfully completed numerous design, front- and back-end, and software development projects on-time and under extreme deadlines.Regularly use PHP/MySQL, HTML, CSS/LESS, and JS/jQUERY skills for continuous development, maintenance and improvement of web properties.Demonstrated positive attitude, willingness to do what it takes to get the job done, and advanced understanding and skill developing software.

Fort Wayne, In, Us

With over 300 websites and dozens of custom software projects in its portfolio, newsMOGUL was recognized as one of Fort Wayne, IN's leading web development studios. newsMOGUL was the recipient of Fort Wayne's 2008 Innovation Award for Emerging Company of the Year.Lead developer for projects utilizing expert knowledge of PHP/MySQL, HTML/CSS/jQUERY and web design skills to create effective custom front- and back-end solutions.Responsible for the daily management of the business, finances, sales, marketing, and employees.Creative director for all projects — managing design, content, software, and SEO.Worked with clients in an eclectic variety of industries during the sales and creative processes and developed strong, lasting relationships.Created eMAGC, an early content management platform, that was purchased by a larger company in November 2009.

Fort Wayne, Indiana, Us

The Downtown Improvement District is a city organization charged with the beautification, general improvement, and marketing of Fort Wayne, IN's Downtown core.Responsible for the strategic and tactical implementation of annual marketing plans to support Downtown Fort Wayne's cultural, business and developmental objectives.Responsible for immensely successful downtown event marketing; creating and promoting several popular events that continue to this day. In addition, successful marketing brought tens of thousands of new people to Downtown Fort Wayne.Created print & online materials, television commercials, billboards, radio spots and more in support of marketing objectives.Managed all marketing and communication relationships by working/consulting with various Downtown businesses to help them successfully define and achieve their marketing goals.

Fort Wayne, In, Us

Sweetwater is recognized internationally as one of the leading catalog retailers and service providers of music technology equipment. The company produces multiple catalogs per year for both the consumer and business audio professional markets.Responsible for the strategic and tactical management, conception and implementation of hundreds of catalog, magazine, direct mail and online marketing projects.Successfully managed entire production of multi-million dollar, multi-catalog advertising campaigns. Responsibilities for these massive, large-scale projects included: planning, product placement, production workflow & management, scheduling, quoting, editorial, design, writing and copyediting.Managed writing, design and editorial staff.Designed, produced and managed photo shoots for catalogs, print advertisements, direct mail, national advertisements and internal marketing.Saved company hundreds of thousands of dollars through managing printing efficiencies, mail optimization, streamlined workflow and project management.As Director of Internet Development, managed high-traffic e-commerce website, including the development of front- and back-end software.Developed standard operating procedures for marketing workflow to ensure brand consistency among multiple projects, online presence and catalogs.Developed "Channels of Involvement" with management, purchasing department, salespeople, writers and designers to ensure marketing messages for key product lines are communicated effectively with regard to overall brand strategy.