Michael Watts Email & Phone Number

Atherstone, GB

United Kingdom

• As the Content Controller for the North West branches of Dignity Plc, I was responsible for managing and optimising the content of 120 microsites. I planned, created and implemented content that improved SERP positions.
• Create SEO web pages designed to hit specific SERP position KPIs
• De-duplicate, optimise and manage content for the microsites of 120 branches in the North West… Show more As the Content Controller for the North West branches of Dignity Plc, I was responsible for managing and.
• De-duplicate, optimise and manage content for the microsites of 120 branches in the North West area
• Write creatively while adhering to a tone of voice, being considerate of vulnerable customers during an emotionally difficult time, and remaining compliant under strict industry regulations
• Manage an agency team designing CRO tests for all webpage templates, implement the tests and report on the results

Writing daily articles with an emphasis on SEO, covering a wide range of topics.

Coventry, England, United Kingdom

• As the head of the Engagement department, I designed, executed and optimised email marketing strategies to boost engagement amongst an online community of people with diabetes. I led a team of four to make data-led.
• Designing and planning email campaigns
• Creating emails to fit those campaigns with a focus on conversion rates, including HTML editing, writing, and image editing
• Designating content writing jobs and serving as editor before… Show more As the head of the Engagement department, I designed, executed and optimised email marketing strategies to boost engagement amongst an online.
• Designating content writing jobs and serving as editor before upload
• Incorporating content pieces into campaigns to drive engagement

Coventry, England, United Kingdom

• I made use of digital channels such as blogs, emails and surveys to engage existing users and recruit new members to the award-winning Low Carb Program.Responsibilities included:
• Engaging with users of the Low Carb Program through an automated email customer journey
• Automating email journeys and users’ experience
• Used data points to segment audiences and create highly personalised experiences across marketing channels
• Scheduling emails based on most effective timings… Show more I made use of digital channels such as blogs, emails and surveys to engage existing users and recruit new members to the award-winning Low Carb.
• Scheduling emails based on most effective timings and acting as a bridge with the social media department to coordinate schedules

Coventry, England, United Kingdom

Created SEO news articles and webpage content for a wide variety of website genres to improve user engagement and Google index rankings.Designed content plans for websites and delegated tasks to others, overseeing the creation and population of the websites.

Ensured that food products were packaged and labelled according to regulations. Organised products for delivery. Managed a small team to ensure deadlines and standards were met.

Mini Mba, Marketing, B

English Literature

Activities and Societies: Sixth From Student Committee English Literature History Geography Chemistry

English Literature (British And Commonwealth)

English Literature History Geography Chemistry Biology Physics Mathematics German