Michael Weizer Email & Phone Number

Los Angeles, CA, US

Oxnard, California, United States

Los Angeles CA

• Responsible for the product development of the ENHANCE gaming line, desktop charging and mobile power products.
• Create business cases for the evaluation and vetting of innovations and new product ideas.
• Work with cross-functional teams to ensure product designs meet consumer, financial and manufacturing requirements.
• Responsible for the selection, qualifying, and onboarding of vendors including the negotiation of product cost and payment terms.
• Generate and… Show more Responsible for the product development of the ENHANCE gaming line, desktop charging and mobile power products.
• Generate and manage product specification documents and development schedules ensuring production meets design requirements and delivery timeline.

Fremont, CA

• Consumer and Commercial, Mobile, Computer & Audio/Video Accessories and Products - www.accellcables.comRecruited to develop and launch the Accell brand of products, to lead all marketing and product functions with a.
• Developed company identity and brand strategy, with a continued focus on reevaluating, refreshing and managing the consumer engagement plan.
• Acquisition, channel partner and product launch programs that help achieve sales and profit goals and supported a constant rise in margins and revenue.
• Deploy co-marketing programs, high-visibility packaging and merchandising, creating revenue lift through physical store and online retail partners.
• Drive messaging and campaign development, launching more than 300 new products across multiple segments, including the best-selling Powramid and PowerSquid franchises.
• Integrate offline with online marketing plans and platforms, including website, email, display, social, search and retargeting driving conversions, traffic and e-commerce revenue.

Fremont, CA

• Manufacturer and Brand of Digital Cameras, PC Cameras and Portable Printers Member of the founding management team, recruited to launch the SiPix world-wide brand of products, to lead all product development and.
• Focused on developing new product lines, interfacing with factories and with leading original equipment manufacturers to create innovative, consumer friendly products.
• Inaugurated branding, channel… Show more Manufacturer and Brand of Digital Cameras, PC Cameras and Portable Printers Member of the founding management team, recruited to launch the SiPix world-wide brand of products.
• Inaugurated branding, channel partner and launch campaigns, surpassing first year sales and profit goals, ranking Top 3 in U.S. PC Camera Sales for 2002 by IDC.
• Conducted marketing research, drove messaging, campaign development and launched more than 12 new imaging products, including the best-selling Blink digital camera.
• Represented company with analysts and press during national tours, winning 2001 COMPASS AWARD, “Best Overall Public Relations Program - For-Profit Company”, by the Public Relations Society of America, Silicon Valley.

Fremont, CA

• Manufacturer and Brand of Professional and Consumer Scanners and Digital CamerasResponsible for the product and marketing activities of the flagship consumer scanners, imaging peripherals and emerging digital camera.
• Managed the strategic partnership with Apple Computer for the launch of the world’s first USB Macintosh supported scanner and FireWire consumer scanner.
• Direct public relations, representing the company and presenting products to media and analysts, driving messaging and generating coverage.
• Headed all marketing and launches for 3 diverse product lines. Partnered cross-functionally with sales, engineering, training, merchandising and operations to successfully drive and execute all programs.
• Piloted the emerging digital camera product line, creating the world's first consumer underwater digital camera.
• Developed products that won CNET Editors Choice and PC Magazine Editors Choice awards.

Bachelor Of Science - Bs, Marketing

Certification, Digital Imaging

Graphic Arts And Design