Responsible for designing and implementing research studies and delivering consumer centric, actionable insights, implications and recommendations to drive business unit objectives.Collaborate with internal business teams to understand key issues and execute appropriate primary research studies to meet the objectives of the Value Added Main Meal unit as well as other internal business units including Sales.Manage primary and secondary research projects to provide cost effective insights into business opportunities and related issues.Work with the Vice President of Insights and Innovation to develop annual and long-term research plans aimed at bridging knowledge gaps within the frozen food business.

Responsible for questionnaire development, data collection, analysis, report writing, and moderating focus groups. Manage consumer panel related primary research activities including panel recruiting, database structure, project sampling, and panel member rapport. Studies consist of in-home use tests, concept tests, central location tests, and TURF analysis via Internet surveys. Clients include Round Table Pizza, Kraft, General Mills, and Foster Farms.

Provide Internet survey design and data analysis consultation. Responsiblefor development of web site product content pertaining to on-line survey designincluding FAQs. Create product-training manual and train level 1 and 2 CustomerService Representatives on use of the InsightExpress Internet survey-buildingtool. Manage level 2 Customer Service Representatives. Provide sales, clientservice, and business development support for non-named accounts.

Lead development and execution of quantitative and qualitative research forS.O.S and HandiWipes brands. Prepare research plans & reports to provide brandteam with timely, accurate information including recommendations and implicationsfor the business. Develop and propose market research plans, projects, andassociated budgets to address consumer issues. Conduct brainstorming and ideationsessions with brand team to further growth initiatives. Responsible for research expenditures in excess of $600,000.

Responsible for qualitative research including moderating focus groups, facilitatingideations, and conducting one on one interviews. Report and provide directional“fuzzy front end” conceptual research to Snacks and Ethnic Marketing divisions.Completed 30 hours of moderator training in the Riva Moderator Training Program.Developed Internet program with local elementary school to explore snackinghabits and trends among 10 and 11 year olds.Design, implement, and analyze research for various company clients including:Big G cereals, Betty Crocker, and Yoplait. Report and provide consultationto brand management and R & D teams on adult and child concepts, packaging,and positioning testing. Analysis includes univariate and multivariate statisticaltechniques. Methodologies include computer-aided interviewing, interactiveresponse systems, and conventional surveys. Responsible for research expendituresin excess of $500,000.

Responsible for representing insureds in general liability (personal injury, product liability, construction defect, and medical malpractice litigation).Responsibilities include handling and managing litigation files from inception through trial:* Preparing motions and memorandums of law.* Crafting pleadings, discovery, demands and responses.* Writing status updates and providing file analysis.

-- Defense of third-party cases, conducting all aspects of discovery, pretrial motions and assisting with determinations regarding liability and damages. -- Conducting depositions (including expert witnesses)-- Mediation/arbitration/settlement conference preparation and attendance-- Drafting and arguing discovery motions