Michael Whitman Email & Phone Number

Waltham, Ma, Us

Design, build, and maintain a high-performance multi domain MDM system for Product, Customer & Entitlement Data.Work across departments and business units to define MDM data needs. Translate high-level business requirements into technical specs. Design end-to-end data flow from source to target for master data integration points. Create custom software components e.g. matching algorithms, golden record rules. Implement database techniques to ensure ‘golden record’ creation across multiple domains. Develop innovative solutions to maintain a single view of customer, product and other master data domains. Define data profiling guidelines and integration standards.

Staples Corporate Office  Senior Software Engineer II 2017 – Present • Collaborate with the Operation Strategy Team to evaluate and enhance the performance of Enterprise Customer Hub, as well as business partners to initiate MDM enhancements to better serve client needs. • Analyze complex data sets, perform ad-hoc analysis, conduct data manipulation, and manage complex information model/data structures to support all business partners. • Consistently develop innovative and efficient organization solutions to complex data sets while exploring opportunities to improve processes in the ongoing development of analytical tools/models.

Responsible for analyzing financial & behavioral data.• Designed data marts within Snowflake (AWS) that were used as the source for analytic reporting.• Responsible for reporting using SQL, Python, R to extract data for analysis.• Developed Java programs to interface with various architectures.

Responsible for managing reporting operations & analytic team.• Managed data quality punch list, overseeing issue evaluation, solution design and testing activities between business and IT teams.• Conducted workflow, process diagram and gap analysis to derive requirements for existing systems enhancements.• Interacted with stakeholders to understand client business processes.• Drove development and implementation of new Lifetime Value model, working to shift marketing focus from short-term campaign performance to long-term value creation.• Introduced new behavioral customer segmentation model, combining Big Data elements with quantitative insights to enable more holistic view of customer behavior and future needs.• Established and integrated offshore team for delivery of recurring/standardized reporting and to supplement internal resources during peak demand periods.• Provided extensive analytics and reporting in support of new Omni-channel initiative.• Prioritized and managed the fulfillment of over 50 ad-hoc analytical projects.• Identify gaps in current reporting process and drove the implementation of new controls and strategic solutions.• Prepare user guides and provide training on new / enhanced reporting solutions.• Coached, managed, and mentored a professional staff of six direct reports.

Founder of Mercury Data Services, Inc with 20+ years of direct marketing experience in data processing. Clients include Staples, CVS/pharmacy, Shaw’s Supermarkets, Travelers Insurance, MetLife, Club Med, Stop & Shop and The Boston Globe.• 10-year consulting experience with development and implementation of customized MDM & PIM solutions utilizing IBM, Informatica & proprietary platforms. Assisted in individualized data governance design & process. • Expertise in complex data matching algorithms, data integration, data profiling & data cleansing.• Ability to implement business rules to develop strategies unique to identified goals.• Designed & developed probabilistic matching engine algorithm & weight generation to facilitate custom solutions unique to requirements. Specialties: Complex data analytics, customer acquisition & retention programs, Database management, custom MDM implementation, direct mail data processing, data hygiene, data standardization, programming & software development.

Direct Marketing Operations agency focused on targeting, implementation and measurement of complex and hyper-personalized Direct Mail & email campaigns for Fortune 500 clients. Serviced leading Retail, CPG and Healthcare clients, including: CVS Health, CIGNA Healthcare, BJ's Wholesale Club, NSTAR, SuperValu, Johnson & Johnson, Neutrogena, Dunkin' Donuts, Pfizer, Bayer, MinuteClinic, SallieMae, NatureMade, KAO Brands & Novartis.