Deputy Public Affairs Officer
Washington, Dc, Us
- Created and implemented comprehensive internal stakeholder marketing program (Now hear this video campaign) for Naval Medical Center San Diego resulting in massive increase in unprecedented internal buy in on core hospital initiatives of more than 6,500 staff members. - Planned and executed in-depth staff survey to identify key areas of low friction improvements that could be made to support the hospitals strategic patient growth plan, resulting in the adoption of new strategies and increased patient count. - Oversaw, organized, coordinated and facilitated a multi-million dollar advertising campaign with Navy Recruiting Command and an independent film crew - Coordinated production of two weekly video products highlighting Naval Medical Center San Diego (NMCSD) programs and staff.- Developed branding campaign to strengthen NMCSD trust and image in beneficiary base of more than 200,000 patients. - Scripted and coordinated Commanding Officer's weekly video podcast message for NMCSD's 6,500 staff members. - Coordinated messaging across multiple social media platforms to grow engagement of NMCSD customers and community, and drive traffic to NMCSD sites. - Produced and approved content published on the NMCSD Website.- Coordinated local and national media coverage of NMCSD events and stories to promote the positive impact of Navy Medicine and NMCSD staff.- Escorted more than 500 VIPs, including elected officials, Flag and General Officers, athletes and celebrities, on coordinated visits, showcasing NMCSD's resources and accomplishments.- Designed and distributed internal newsletter promoting NMCSD staff achievements and personal interest stories.- Coordinated grand opening events for two NMCSD medical health clinics.- Managed VIP participation and attendance for NMCSD's first GME Graduation held in Balboa Park. - Coordinated the Defense Health Board Health Care Delivery Subcommittee On Amputee Care conference and panel discussion.
