Michael Wilber Email & Phone Number

Orlando, Florida, United States

• Created an annual promotional calendar aligned with key seasonal events to enhance retailer support and drive increased mango sales• Collaborated with Augustine agency to develop tailored point-of-sale materials, enhance the website for optimized retailer support, and implement a comprehensive 360º strategy to fully leverage digital and social assets• Implemented an on-demand print request process for point-of-sale materials, achieving a 50% reduction in storage and printing costs

Bay Lake, Florida, United States

• Evaluated current floor stocking processes and implemented a new system that included additional stock pull list times. This allowed more on stage presence and improved show readiness of sales floor, in addition to a reduction of labor hours for the closing Cast. • Participates in the weekly General Manager Merchandise meeting, and represent the LOB globally on the Leadership Council, 5 Keys Score Card, and Coordinator Development Team. • Continuously develop Cast through one-on-one meetings and the Coordinator Development team using the Leadership, Management, Technical and Relationships lens.

Bay Lake, Florida

• Developed and executed a strategy for Cast proficiency’s in Star Wars Galaxy’s Edge that ensured all Cast work in every location on a weekly basis. The Inclusion key was embraced by utilizing bilingual signage to identify the checklist. All of these tactics allowed for better coverage, expertise across the locations, and was ultimately implemented across the Park. • Recognized by DHS Steering Committee for on-going communication and heightened awareness during high-revenue releases, like Legacy Hilts and Savi’s Workshop refreshes. • Worked closely with Location Strategy and Planning partners on Droid Depot and Savi’s Workshop inventory issues to ensure enough parts to maintain both build experiences. • Worked with Pandora and Sunset Hills leaders to establish an inventory process that lead to the lowest shrink results on record for Legends of Hollywood. • Partnered with Allocation, Location Strategy, Merchandise Presentation, and area Guest Experience Managers to make sure locations had shop specific product, floor sets were maintained or adjusted due to stock levels utilizing reports from Business Insights and Business Objects.• Partnered with Location Strategy and Merchandise Presentation on product selection in order to plan the stockroom layout and monitor the orders for the re-opening of 2 locations, Beverly Sunset and Sunset Ranch, following closure.• Worked on developing Cast through one on one meetings and through the Coordinator Development team which had the highest success rate of candidates make the LCC pool at 84%.

Deland, Florida

• Launched a Home Staging Business and manage all aspects of the marketing• Established planning, sales promotion tools and designed advertisements • Created, monitor analytics and maintain Website and Social Media sites• Designed presentation materials and conducted business presentations for various Realtor groups as well as potential clients• Formed an Affiliate network with unique sales packages and referral program

Lake Mary, Florida

General office, building and property maintenance for multiple locations

Disney’S Hollywood Studios – Theater District, The Walt Disney Company, Bay Lake

• Planned, scheduled and managed the 30th Anniversary Event in Stage 1 Company Store, high success of $321,321 for the day. • Planned and scheduled the Star Wars Galaxy’s Edge Annual Passholder Event held in Stage 1 Company Store and Tatooine Traders. The two locations combined for 22,253 units sold for $563,883.26 in sales in 7 days. • Achieved a $92K increase over YTD Plan at HUB Carts/Vending by adjusting product selection, product placement, and maximizing the sales per square foot over a 21-week period.• Tatooine Traders, Schedule Liaison and member of the Efficiency Team where I focus on Leader/Coordinator business development.

Disney’S Yacht & Beach Club Resort, The Walt Disney Company, Bay Lake, Florida

• Strong focus on Guest Service and recovery utilizing partnerships with multiple lines of business• Cash handling, manage till funds, process till loans, create break schedules, manage labor hours, focus on the 4 Keys, 4 “E”s, and hold Cast accountable to the Role Standards• Responsible for maintaining product from and building relationships with vendors• Liaison for the Grocery Delivery Process

Disney’S Contemporary Resort, The Walt Disney Company, Bay Lake, Florida

• Shadowed and worked alongside GEMs to gain knowledge about managing the operation as well as being an effective leader to a Cast of approximately 90• Took a full range of leadership classes that included: Leading a Culture of Safety, Workbrain, FMLA, Guest Claims, Inclusion and Leadership, and Guest Service Recovery• Attended Food Safety for Leaders and received Food Safety Manager Certification

Disney’S Yacht & Beach Club Resort, The Walt Disney Company, Bay Lake, Florida

• Recognized for my hard work in sustainment and business drive for our areas, was selected for the 5S team to create a more efficient environment• Experienced trainer for Tier 1, Tier 3, Tier 4, Floor Stock, PPU and HOH• Prepared for and supervised the inventory• Q4-2015 Quarterly Service Award Winner

Daytona Beach, Florida Area

• Maintain and distribute marketing calendar and production schedule• Establish relationships with media partners, create, draft and finalize all trade releases• Contract negotiations, develop and monitor advertising schedule• Train sales team on marketing programs and tools• Work directly with direct and distributor prestige accounts on custom projects• Primary planning and execution support for on-site corporate events

• Generated $1.275M in additional revenue and captured $883K in savings by establishing a mail program to over 120,00 households. • Migrated client to an in-house automated sign program generating $12.75K in supplemental revenue and captured $425K in savings for the quarter by optimizing ad formats and maximizing distribution. • Saved more than $500K during store closing process by designing multiple phases for the store profiles, sign kits, and materials. • Formulated, justified, and managed a high profile $7M client marketing and advertising budget. • Transitioned Advertising/Marketing team through creations of templates, processes, and overall structure after Corporation sold. • Conducted market research and analysis utilizing the internet and 3 high profile outside vendors this included brand recognition and trend analysis to determine appropriate strategy. • Established planning, sales promotion tools, and designed advertisements.

• Created innovative marketing programs targeted to consumer markets throughout Florida. • Facilitated and enhanced brand recognition while controlling a budget of $45M. • Compiled sales forecasting reports by analyzing sales spreadsheets determining competitive positioning strategies. • Improved brand awareness by joining the Orlando Sentinel and WFTV Channel 9 partnership in presenting the Hurricane Awareness Guide.

• Supervised and trained 3 non-exempt employees on marketing / advertising team• Reported to the Marketing Manager • Designed marketing strategies for advertising, sales, and promotions • Delivered creative vision and execution of brand image for Signature items • Scheduled all versioning and distribution of 4.2 million advertising inserts • Enhanced efficiency realizing savings of $12K• Increased flexibility in pricing by converting file formats to an in-house pre-press system