Michael Wilber Email & Phone Number

Orlando, Florida, United States

• Created an annual promotional calendar aligned with key seasonal events to enhance retailer support and drive increased mango sales
• Collaborated with Augustine agency to develop tailored point-of-sale materials, enhance the website for optimized retailer support, and implement a comprehensive 360º strategy to fully leverage digital and social assets
• Implemented an on-demand print request process for point-of-sale materials, achieving a 50% reduction in storage and printing costs

Bay Lake, Florida, United States

• Evaluated current floor stocking processes and implemented a new system that included additional stock pull list times. This allowed more on stage presence and improved show readiness of sales floor, in addition to a.
• Participates in the weekly General Manager Merchandise meeting, and represent the LOB globally on the Leadership Council, 5 Keys Score Card, and Coordinator Development Team.
• Continuously develop Cast through one-on-one meetings and the Coordinator Development team using the Leadership, Management, Technical and Relationships lens.

Bay Lake, Florida

• Developed and executed a strategy for Cast proficiency’s in Star Wars Galaxy’s Edge that ensured all Cast work in every location on a weekly basis. The Inclusion key was embraced by utilizing bilingual signage to.
• Recognized by DHS Steering Committee for on-going communication and heightened awareness during high-revenue releases, like Legacy Hilts and Savi’s Workshop refreshes.
• Worked closely with Location Strategy and Planning partners on Droid Depot and Savi’s Workshop inventory issues to ensure enough parts to maintain both build experiences.
• Worked with Pandora and Sunset Hills leaders to establish an inventory process that lead to the lowest shrink results on record for Legends of Hollywood.
• Partnered with Allocation, Location Strategy, Merchandise Presentation, and area Guest Experience Managers to make sure locations had shop specific product, floor sets were maintained or adjusted due to stock levels.
• Partnered with Location Strategy and Merchandise Presentation on product selection in order to plan the stockroom layout and monitor the orders for the re-opening of 2 locations, Beverly Sunset and Sunset Ranch.

Deland, Florida

• Launched a Home Staging Business and manage all aspects of the marketing
• Established planning, sales promotion tools and designed advertisements
• Created, monitor analytics and maintain Website and Social Media sites
• Designed presentation materials and conducted business presentations for various Realtor groups as well as potential clients
• Formed an Affiliate network with unique sales packages and referral program

Lake Mary, Florida

General office, building and property maintenance for multiple locations

Disney’s Hollywood Studios – Theater District, The Walt Disney Company, Bay Lake

• Planned, scheduled and managed the 30th Anniversary Event in Stage 1 Company Store, high success of $321,321 for the day.
• Planned and scheduled the Star Wars Galaxy’s Edge Annual Passholder Event held in Stage 1 Company Store and Tatooine Traders. The two locations combined for 22,253 units sold for $563,883.26 in sales in 7 days.
• Achieved a $92K increase over YTD Plan at HUB Carts/Vending by adjusting product selection, product placement, and maximizing the sales per square foot over a 21-week period.
• Tatooine Traders, Schedule Liaison and member of the Efficiency Team where I focus on Leader/Coordinator business development.

Disney’s Yacht & Beach Club Resort, The Walt Disney Company, Bay Lake, Florida

• Strong focus on Guest Service and recovery utilizing partnerships with multiple lines of business
• Cash handling, manage till funds, process till loans, create break schedules, manage labor hours, focus on the 4 Keys, 4 “E”s, and hold Cast accountable to the Role Standards
• Responsible for maintaining product from and building relationships with vendors
• Liaison for the Grocery Delivery Process

Disney’s Contemporary Resort, The Walt Disney Company, Bay Lake, Florida

• Shadowed and worked alongside GEMs to gain knowledge about managing the operation as well as being an effective leader to a Cast of approximately 90
• Took a full range of leadership classes that included: Leading a Culture of Safety, Workbrain, FMLA, Guest Claims, Inclusion and Leadership, and Guest Service Recovery
• Attended Food Safety for Leaders and received Food Safety Manager Certification

Disney’s Yacht & Beach Club Resort, The Walt Disney Company, Bay Lake, Florida

• Recognized for my hard work in sustainment and business drive for our areas, was selected for the 5S team to create a more efficient environment
• Experienced trainer for Tier 1, Tier 3, Tier 4, Floor Stock, PPU and HOH
• Prepared for and supervised the inventory
• Q4-2015 Quarterly Service Award Winner

Daytona Beach, Florida Area

• Maintain and distribute marketing calendar and production schedule
• Establish relationships with media partners, create, draft and finalize all trade releases
• Contract negotiations, develop and monitor advertising schedule
• Train sales team on marketing programs and tools
• Work directly with direct and distributor prestige accounts on custom projects
• Primary planning and execution support for on-site corporate events

• Generated $1.275M in additional revenue and captured $883K in savings by establishing a mail program to over 120,00 households.
• Migrated client to an in-house automated sign program generating $12.75K in supplemental revenue and captured $425K in savings for the quarter by optimizing ad formats and maximizing distribution.
• Saved more than $500K during store closing process by designing multiple phases for the store profiles, sign kits, and materials.
• Formulated, justified, and managed a high profile $7M client marketing and advertising budget.
• Transitioned Advertising/Marketing team through creations of templates, processes, and overall structure after Corporation sold.
• Conducted market research and analysis utilizing the internet and 3 high profile outside vendors this included brand recognition and trend analysis to determine appropriate strategy.

• Created innovative marketing programs targeted to consumer markets throughout Florida.
• Facilitated and enhanced brand recognition while controlling a budget of $45M.
• Compiled sales forecasting reports by analyzing sales spreadsheets determining competitive positioning strategies.
• Improved brand awareness by joining the Orlando Sentinel and WFTV Channel 9 partnership in presenting the Hurricane Awareness Guide.

• Supervised and trained 3 non-exempt employees on marketing / advertising team
• Reported to the Marketing Manager
• Designed marketing strategies for advertising, sales, and promotions
• Delivered creative vision and execution of brand image for Signature items
• Scheduled all versioning and distribution of 4.2 million advertising inserts
• Enhanced efficiency realizing savings of $12K