Services provided: value proposition refinement and alignment, membership model and dues structuring, operational efficiency, customer persona development, event emcee.

Conducted market analysis of competitive organizations and dues levels, and proposed multi-year adjustments to increase revenue and member engagement which were unanimously adopted by Board of Directors.Secured and managed three government contracts worth $750K to develop and release PSA campaigns promoting industry compliance with regulations, resulting in 2M+ impressions.Directed process with executive team to establish organizational core values and integrate those values with HR policies and operational planning.

Created this new position to align membership and marketing departments, and led the joint team responsible for member recruitment, engagement, and retention as well as all marketing activities for events, products, and programs.During COVID-19 pandemic, maintained member revenue and collaborated on expansion of annual event programming from 4 in-person events to 11 virtual events to sustain industry engagement and supplement revenue.Developed and facilitated annual staff strategic planning off-sites to increase cross-departmental collaboration and improve communication, resulting in more efficient and effective member services with available resources.Led Association rebranding effort to adopt inclusive language, achieve buy-in from membership, and align with priorities of DE&I Committee.

Restructured corporate membership model to realign value proposition in support of expanded advocacy initiatives, resulting in a 40% growth in dues revenue and an 80% growth in member engagement within 18 months.Developed and implemented a new financial tracking system to monitor attrition trends and at-risk accounts, and which improved accuracy and timeliness of budget forecasting and operational planning.Directed program to strengthen working relationships with 35 professional chapters, expanding state level advocacy programs from 1 to 11 states.Founded and organized annual AUVSI Summer Sports Series for staff.

Conceptualized and established enterprise membership category for electric utilities with multiple subsidiaries, streamlining the recruitment process and resulting in acquisition of larger, higher-dues members and increased revenue.Designed membership dues restructure and communication strategy to simplify member pricing categories and position association for growth.Directed transition of membership data within association database from Netforum to Salesforce, designing processes in collaboration with IT department and external vendor.

Designed and executed dues restructuring to support expanded advocacy programming while achieving member revenue and retention goals.Developed and implemented a business development and member retention strategy, including integration with CRM database and accounting systems.Directed marketing activities for all association programs and events, and development of strategic alliances with stakeholder organizations.

Managed activities of 45-person Board of Directors, including relationship management, quarterly meetings, and staffing three board committees.