Michael built and led Saatchi & Saatchi 's fast growing 3D content and VR/AR capabilities. He worked closely with agency creative and production teams, as well as senior Toyota, Lexus, and Scion clients to ensure that emerging 3D technologies and manufacturing CAD data is utilized to it's full potential across broadcast, mobile, social, event and retail environments. He directed a multi-disciplinary team of 3D artists, designers, developers, product specialists, VR/realtime developers, and producers to create innovative solutions across digital, broadcast, mobile, social, and experiential platforms. Built a fully functional 3D capability within agency from a single role to a team of 3D artists, Producers, pipeline developers, middleware developers, and virtual garage specialists. (30+). Manage SSLA 3D department and Virtual Garage of Toyota and Lexus, and Scion North America Vehicles. Provide general 3D consulting and vendor recommendations for production in all media. Provide technical and strategic consulting to Toyota Marketing Services, Saatchi and Saatchi LA, and Team One USA. Co Advise with TMS partners Toyota global distributers and Toyota Motor Corporation on issues related to 3D content development. Advise Saatchi and Publicis resources IT technology and infrastructure requirements. Work closely with creative leads, senior clients, and producers on 3D-relevant campaigns, ensuring that technology and concept seamlessly blend into an idealized solution. Developed the SSLA 3d studio into a robust profit center.

Developed and oversaw campaign and digital creative for Toyota initiatives in various media including web, print, events, outdoor, social and broadcast. Worked as lead with copywriters, information architects, strategy, client, creative director, production houses, editors, writers and developers to create advertising materials and websites for Toyota. Projects included the launch of Websites for Toyota Prius / Hybrid Synergy Drive, as well as design and development of key Toyota online business tools including Build and Price.

Provided Art Direction , concepting, and design for major projects in web, CD-ROM, video, and print. Produce work for clients including Nissan, Isuzu, Hyundai and Infiniti. Contributed creative work for speculative presentations that resulted in award to Designory of Infiniti.com, Isuzu.com, Nissanusa.com and Disney Travel Company accounts. Provided a lead art direction role for site redesigns of infiniti.com and isuzu.com. Worked closely with producers, UX, and developers to create beautiful and functional websites and digital tools.

Developed custom curriculum and instructed senior / graduate level classes in motion graphics. Created custom curriculum for portfolio preparation and instructed graduating students on industry practice and self-promotion.

Created designs for broadcast identity, corporate identity, and and print. Concepted and created identitiy systems and marketing materials for clients including the WB television network, Genex Interactive, Crave Entertainment, and EMI

Worked with studios including the Designory/Pinkhaus, Vrontikis Design Office, ReVerb, and Kimberly Baer Design Associates. Produced work for clients including Mercedes-Benz, FIDM, Zircom, and the American Institute of Graphic Arts.