Michael Wirawan Email & Phone Number

Responsible for Man Fashion category:- Managed sales for the Men's Fashion category, focusing on increasing sales figures through careful planning and strategy.- Analyzed sales data to understand how the department was performing and developed plans to improve sales results.- Worked closely with team members in China to plan monthly goals and coordinated with the local team in Indonesia to ensure these goals were met.- Partnered with product suppliers and the marketing team to create engaging campaigns that helped increase sales for the Men's Fashion category.

1. Activity Planning and Execution: Streamline the organization of promotional activities by:- Scheduling one major and two minor promotions monthly, tailored to Indonesian festivals and special events. This includes budgeting, event design, promotional strategies, and preparation of Product Requirement Documents (PRDs).- Collaborating with the Procurement team for sponsorship negotiations and the R&D team to ensure technical viability.- Working with the design team on event materials and coordinating with on-the-ground and customer service teams for smooth execution.2. Data Analysis: Enhance decision-making and strategy development by:- Monitor daily transactions, identify issues, and summarize activity, with special attention to promotional events for effectiveness analysis and problem identification.- Supporting the operations director with weekly performance reports, focusing on metrics such as Gross Merchandise Value (GMV), order volume, user metrics, stock levels, retention, and channel performance.3. Push Notifications: Optimize user engagement through:- Analyzing user activity periods and behaviors to schedule notifications.- Crafting targeted push notifications for new features or activities to encourage user participation.4. Advertisement Management: Elevate campaign effectiveness by:- Collaborating with designers on ad content and managing campaigns to meet objectives.- Coordinating with advertisers for commercial ad requirements and oversight.5. Product Enhancement: Improve user satisfaction and product fit by:- Gathering user feedback for the product team to refine features and adapt to local preferences.- Refining Indonesian and English content for clarity and impact.6. Offline Engagement: Boost brand presence and business development through:- Managing participation in offline exhibitions, leveraging opportunities for direct engagement.- Conducting seminars to introduce BluePay’s offerings and promotions to corporate clients

Responsible for UC News App day to day-to-day product operation which includes:- Conduct in-depth research to understand the content consumption preferences, competitive landscape, and local gaming trends among Indonesian users, aligning with the strategic goals for the national market.- Implement testing for new product features, gather feedback on issues, and suggest enhancements based on user feedback.- Enhance user engagement, retention, and interaction rates by strategically managing content through topic selection and targeted notifications.- Design and conduct A/B tests for various promotional activities both within and outside the app, followed by a thorough evaluation and analysis of their impact.- Monitor and analyze data continuously, prepare weekly reports, and employ benchmarking for effective management.- Verify user identities, review the personal information submitted by users for accuracy, and decide on the issuance of certifications.

Bachelor Of Laws - Llb, International Political Economics

Diploma, Pre-University Program

Diploma, Chinese Studies

High School Diploma, Global Assessment Certificate Program