With over 30 years of experience in advanced marketing analytics and effectiveness modeling, I lead Bottom Line Analytics, a company that specializes in helping blue-chip brands optimize their marketing resources and assets. I have devised unique methods for measuring the impact of traditional, digital, and social media on customer behavior and brand performance. I have also published multiple papers and patents in this field, and I am recognized as an innovation leader and a global consultant.My passion is to guide companies to become data-driven marketers and to leverage proven analytics tools and solutions to drive higher levels of growth and financial returns. I work closely with my clients to understand their business challenges and opportunities, and to provide them with compelling and actionable insights. I also train them on how to turn data into tangible results and how to play their marketing poker hand to gain a competitive advantage. If you want to generate 2 to 8% more revenue without additional marketing expenses, message me. I would love to get to know you and help you achieve your goals.