Who is Michael Won? Overview
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Michael Won is listed as Director Analytics at Zocdoc, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Michael Won.
Michael Won previously worked as Executive Director - Data & Analytics - Chase Dining at Jpmorgan Chase & Co. and Director, Data & Analytics at The Infatuation. Michael Won holds B.S, Management, Information Systems from Penn State University.
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Zocdoc
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Profile bio
About Michael Won
An experienced Digital Analytics leader, Digital Marketer and Analyst with a passion for leading with data, learning new tools, and optimizing consumer experiences to deliver business results!
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Michael Won's current company
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17 roles
Michael Won work experience
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Executive Director - Data & Analytics - Chase Dining
Director, Data & Analytics
Mar 2022 - Feb 2024
Senior Director Of Analytics
Mar 2021 - Mar 2022
Senior Director, Business Insights
Feb 2020 - Mar 2021
Director, Customer Analytics
Jun 2019 - Feb 2020
Director, Analytics
Feb 2017 - Jun 2019
Associate Director, Analytics
May 2015 - Jan 2017
Senior Manager, Digital Analytics
My role sat within Johnson & Johnson's Consumer Digital Center of Excellence (DCoE). The DCoE is a global group tasked with driving Digital Marketing Excellence within our Consumer Brand's. (30+ Brands in over 200 countries)I have Global & North American regional responsibilities. I am responsible for owning, delivering and maintaining global best practices and standards within the scope of digital marketing strategy, digital analytics strategy & implementation, reporting, insights, & optimization across all assets within the digital ecosystem. I am also responsible for digital measurement tools training and education. My team manages, and is currently building, the A/B testing and optimization practice within J&J Consumer.I work closely with brand marketers, digital agencies, cross-functional teams, and regional digital leadership on digital projects delivering strategic measurement support, implementation requirements and quality assurance testing, reporting and optimization strategies.Our team owns and fully operates Adobe Analytics. My team is specifically responsible for providing measurement requirements and quality assurance testing for all brands launching within Adobe Analytics. We also provide end-user training and work on high profile projects and brands to deliver insights and recommendations.I have significant hands-on experience with best in class digital analytics tools including Adobe Analytics (Reports & Analytics (formerly Site Catalyst), Ad Hoc Analysis (formerly Discover), Report Builder, Data Connectors (formerly Genesis), Adobe Target, Google Analytics, Facebook Insights, Twitter Insights, YouTube Insights, DoubleClick, Adwords, Hitwise, Neilsen, ComScore, Tableau, Responsys, Bazaarvoice, OpinionLab, Foresee. I currently manage a team of 3 analysts.
Aug 2011 - May 2015
Adjunct Instructor
Developed and led a New York University Summer course in Digital Analytics. The course was offered as part of the M.S. in Integrated Marketing. The course contained 12 sessions (3 hours each) with a class size of 13 post graduate students.The measurement topics covered a variety of digital assets; including Web Analytics, Competitive Reporting, Email, Display Advertising, Facebook, Paid Search, and Natural Search. The course also touched on industry concepts and frameworks within Analytics used by organizations to determine key performance indicators and manage measurement processes from Activation through to Optimization.
Jul 2014 - Aug 2014
Business & Financial Planner, Money,Fortune, & Fsb Magazines
Managed the consumer marketing P&L, rate base, and print orders for Fortune, Money, & Fortune Small Business Magazines. Participated in both Advertising Sales and Consumer Marketing strategy and business planning meetings. Responsible for forecasting P&L out 5 years and provide recommendations to maintain a profitable rate base. Prepared the corporate budget once per year and manage the monthly 'financial close'. Managed all partner relationships related to subscriber acquisition. Worked closely with VP of Consumer Marketing (News Group) to set strategic decisions across all consumer marketing functions.
Oct 2010 - Aug 2011
Digital Analytics Manager, Sports Illustrated
Responsible for Web Analytics reporting, analysis, and activation for all Sports Illustrated web properties; sports illustrated, swimsuit, si vault, fan nation, dan patrick, sports illustrated for kids, golf, golf nation. Worked with stakeholders (editors, audience managers, sales teams) to understand business objectives and determine key performance indicators and determine actionable reporting formats for all web properties.Responsible for all detailed weekly, monthly, and ad hoc reporting while providing insight, analysis and recommendations to improve key performance indicators.Managed and maintained Adobe Analytics (formerly Omniture Site Catalyst) activation across all web & mobile properties. Responsible for all measurement Quality Assurance Testing and worked closely with 'Web Master' and mobile app vendors to ensure accurate reporting. Worked closely with business partners to ensure 'Audience Driving' campaigns were tagged properly to allow for accurate campaign measurement.Responsible for maintaining Omniture user access and training for Sports Illustrated stakeholders.
May 2009 - Oct 2010
Business & Financial Planner, Fortune Magazine
Managed the consumer marketing P&L, rate base, and print orders for Fortune Magazine. Participated in both Advertising Sales and Consumer Marketing strategy and business planning meetings. Responsible for forecasting P&L out 5 years and provide recommendations to maintain a profitable rate base. Prepared the corporate budget once per year and manage the monthly 'financial close'. Managed all partner relationships related to subscriber acquisition. Worked closely with VP of Consumer Marketing (News Group) to set strategic decisions across all consumer marketing functions.
May 2008 - May 2009
Retention Manager, Time Magazine
Responsible for the strategy, activation, reporting and analysis of Time Magazine's retention (renewals & billing) strategy for over 80 audience source categories. Managed and maintained 80 audience source categories. Performed monthly analysis of renewal and pay rates to provide insights and recommendations for testing. Conducted A/B tests to improved renewal rate performance. Measured lifetime value across key audience segments to determine investment levels and profitability over time. Managed and maintained the yearly retention expense budget. Managed 1 full-time employee.
May 2007 - May 2008
Associate Retention Manager, Time Magazine
Responsible for the activation, reporting and analysis of Time Magazine's retention (renewals & billing) strategy for over 80 audience source categories. Managed and maintained 80 audience source categories. Performed monthly analysis of renewal and pay rates to provide insights and recommendations for testing. Conducted A/B tests to improved renewal rate performance. Measured lifetime value across key audience segments to determine investment levels and profitability over time. Managed and maintained the yearly retention expense budget.
May 2006 - May 2007
Associate Retention Manager, Business 2.0
Responsible for the activation, reporting and analysis of Business 2.0 retention (renewals) strategy for over 60 audience source categories. Managed and maintained 60 audience source categories. Performed monthly analysis of renewal rates to provide insights and recommendations for testing. Conducted A/B tests to improved renewal rate performance. Measured lifetime value across key audience segments to determine investment levels and profitability over time. Managed and maintained the yearly retention expense budget. (Business 2.0 Final Issue: October 2007)
May 2005 - May 2006
Research Analyst
Supported a high yield fixed income trading desk. Deciphered 10ks and masted microsoft excel.
Jun 2003 - Sep 2005
2 education records
Michael Won education
B.S, Management, Information Systems
Penn State University
M.B.A, Finance
Webster University
FAQ
Frequently asked questions about Michael Won
Quick answers generated from the profile data available on this page.
What company does Michael Won work for?
Michael Won works for Zocdoc.
What is Michael Won's role at Zocdoc?
Michael Won is listed as Director Analytics at Zocdoc.
Where is Michael Won based?
Michael Won is based in New York City Metropolitan Area, United States while working with Zocdoc.
What companies has Michael Won worked for?
Michael Won has worked for Zocdoc, Jpmorgan Chase & Co., The Infatuation, Mercato, and Equinox Media, Llc.
How can I contact Michael Won?
You can use AeroLeads to view verified contact signals for Michael Won at Zocdoc, including work email, phone, and LinkedIn data when available.
What schools did Michael Won attend?
Michael Won holds B.S, Management, Information Systems from Penn State University.
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