Michael Won Email and Phone Number

My role sat within Johnson & Johnson's Consumer Digital Center of Excellence (DCoE). The DCoE is a global group tasked with driving Digital Marketing Excellence within our Consumer Brand's. (30+ Brands in over 200 countries)I have Global & North American regional responsibilities. I am responsible for owning, delivering and maintaining global best practices and standards within the scope of digital marketing strategy, digital analytics strategy & implementation, reporting, insights, & optimization across all assets within the digital ecosystem. I am also responsible for digital measurement tools training and education. My team manages, and is currently building, the A/B testing and optimization practice within J&J Consumer.I work closely with brand marketers, digital agencies, cross-functional teams, and regional digital leadership on digital projects delivering strategic measurement support, implementation requirements and quality assurance testing, reporting and optimization strategies.Our team owns and fully operates Adobe Analytics. My team is specifically responsible for providing measurement requirements and quality assurance testing for all brands launching within Adobe Analytics. We also provide end-user training and work on high profile projects and brands to deliver insights and recommendations.I have significant hands-on experience with best in class digital analytics tools including Adobe Analytics (Reports & Analytics (formerly Site Catalyst), Ad Hoc Analysis (formerly Discover), Report Builder, Data Connectors (formerly Genesis), Adobe Target, Google Analytics, Facebook Insights, Twitter Insights, YouTube Insights, DoubleClick, Adwords, Hitwise, Neilsen, ComScore, Tableau, Responsys, Bazaarvoice, OpinionLab, Foresee. I currently manage a team of 3 analysts.

Developed and led a New York University Summer course in Digital Analytics. The course was offered as part of the M.S. in Integrated Marketing. The course contained 12 sessions (3 hours each) with a class size of 13 post graduate students.The measurement topics covered a variety of digital assets; including Web Analytics, Competitive Reporting, Email, Display Advertising, Facebook, Paid Search, and Natural Search. The course also touched on industry concepts and frameworks within Analytics used by organizations to determine key performance indicators and manage measurement processes from Activation through to Optimization.

Managed the consumer marketing P&L, rate base, and print orders for Fortune, Money, & Fortune Small Business Magazines. Participated in both Advertising Sales and Consumer Marketing strategy and business planning meetings. Responsible for forecasting P&L out 5 years and provide recommendations to maintain a profitable rate base. Prepared the corporate budget once per year and manage the monthly 'financial close'. Managed all partner relationships related to subscriber acquisition. Worked closely with VP of Consumer Marketing (News Group) to set strategic decisions across all consumer marketing functions.

Responsible for Web Analytics reporting, analysis, and activation for all Sports Illustrated web properties; sports illustrated, swimsuit, si vault, fan nation, dan patrick, sports illustrated for kids, golf, golf nation. Worked with stakeholders (editors, audience managers, sales teams) to understand business objectives and determine key performance indicators and determine actionable reporting formats for all web properties.Responsible for all detailed weekly, monthly, and ad hoc reporting while providing insight, analysis and recommendations to improve key performance indicators.Managed and maintained Adobe Analytics (formerly Omniture Site Catalyst) activation across all web & mobile properties. Responsible for all measurement Quality Assurance Testing and worked closely with 'Web Master' and mobile app vendors to ensure accurate reporting. Worked closely with business partners to ensure 'Audience Driving' campaigns were tagged properly to allow for accurate campaign measurement.Responsible for maintaining Omniture user access and training for Sports Illustrated stakeholders.

Managed the consumer marketing P&L, rate base, and print orders for Fortune Magazine. Participated in both Advertising Sales and Consumer Marketing strategy and business planning meetings. Responsible for forecasting P&L out 5 years and provide recommendations to maintain a profitable rate base. Prepared the corporate budget once per year and manage the monthly 'financial close'. Managed all partner relationships related to subscriber acquisition. Worked closely with VP of Consumer Marketing (News Group) to set strategic decisions across all consumer marketing functions.

Responsible for the strategy, activation, reporting and analysis of Time Magazine's retention (renewals & billing) strategy for over 80 audience source categories. Managed and maintained 80 audience source categories. Performed monthly analysis of renewal and pay rates to provide insights and recommendations for testing. Conducted A/B tests to improved renewal rate performance. Measured lifetime value across key audience segments to determine investment levels and profitability over time. Managed and maintained the yearly retention expense budget. Managed 1 full-time employee.

Responsible for the activation, reporting and analysis of Time Magazine's retention (renewals & billing) strategy for over 80 audience source categories. Managed and maintained 80 audience source categories. Performed monthly analysis of renewal and pay rates to provide insights and recommendations for testing. Conducted A/B tests to improved renewal rate performance. Measured lifetime value across key audience segments to determine investment levels and profitability over time. Managed and maintained the yearly retention expense budget.

Responsible for the activation, reporting and analysis of Business 2.0 retention (renewals) strategy for over 60 audience source categories. Managed and maintained 60 audience source categories. Performed monthly analysis of renewal rates to provide insights and recommendations for testing. Conducted A/B tests to improved renewal rate performance. Measured lifetime value across key audience segments to determine investment levels and profitability over time. Managed and maintained the yearly retention expense budget. (Business 2.0 Final Issue: October 2007)

Supported a high yield fixed income trading desk. Deciphered 10ks and masted microsoft excel.