Michael Woo Email & Phone Number

Hong Kong Sar

Hong Kong

Hong Kong

Hong Kong

Lead of product marketing and inventory development in Hong Kong market

Hong Kong

- Worked with Head of Mobile to grow Airwave’s development & strengthen portfolio by building commercial partnership with suppliers, promoting the adoption of mobile tech & data-led solutions, eventually driving excellence in mobile advertising - Collaborated with OMD & PHD team leads to uncover business opportunities; initiated game-changing mobile strategy & creative ideas; managed execution, optimisation and measurement - Owned a portfolio of mobile app-based projects by coordinating with developers for usability & experience design, integrating with mobile analytics platforms, analysing attributions and in-app events, and improving app growth in AAR- Contributed to business pitches by developing mobile strategies, generating mobile-led ideas and building integrated media plans with planning teams- Maintained deep understanding of the competitive offerings from mobile DSP, DMP, mobile analytics and mobile creative platforms - Discovered opportunities & challenges of emerging mobile trends & technology, addressed the implication to the market and provided recommendation in adapting to the changes

Hong Kong

- Helped brands drive business growth through formulating media strategy and recommending effective media mix to best achieve intended results - Closely worked with OMG’s units - Strategy & Insights, Content, Programmatic and Search units for delivering integrated solutions to MNC brands- Contributed to business pitches by supporting the strategy development, creating activation ideas and consolidating inputs from different disciplines- Led a planning team with 4x specialists to ensure quality and consistent delivery of planning services and seamless campaign execution- Identified and harnessed new media opportunities to drive successful acquisition and engagement - Maintained open, honest & collaborative relationship with advertisers by setting clear expectations, prioritising tasks, evaluating progress and ensuring team meet commitments- Exposure: consumer goods, entertainment, transportation, ICT, broadband TV & pharmaceutical

Hong Kong

- Worked with business director and creative agencies to drive innovation and smartly implement creative contents in media- Led an executive and consolidated offline and online planning for local blue-chip companies & international enterprises- Supported business pitches by providing local insights, market trends and execution plans- Worked closely with team to deliver customized and effective solutions to meet demanding requests- Selected as LIGHT Champion (inspiration team) in driving creativity culture in OMD- Exposure: transportation, electronics and mobile devices, ICT, broadband TV and entertainment

Hong Kong

- Assisted planning manager to develop strategy framework and effective media planning solutions for MNC FMCG brand- Coordinated with clients, agencies and regional teams to implement campaigns and optimise performance- Discovered valuable insights by analysing diverse data sources of brand health, business data and monitored spending - Conducted evaluation and recommendation of utilizing new digital solutions in the market - Provided regular competitive review and market updates - Handled clients’ enquiries and daily operations of company resources - Exposure: FMCG specifically in Haircare category

Hong Kong

- Assisted planning teams to deliver effective media buying and ensure seamless campaign execution- Utilised different media analysis tools for setting TV performance and coordinated constant optimization to maximise reach and cost efficiency- Initiated mid/long-term negotiation on volume discount with TV stations and publications - Uplifted the housekeeping support by making tracking of campaign activities, spend and performance systematic- Exposure: Telecom, Transportation, Oil & Energy, Banking and Beauty & Cosmetics