Michael Wu Email & Phone Number

Whitley, England, United Kingdom

London, England, United Kingdom

• Converted approx. 20 HNWI clients for financial services and managed their investment assets of over 1.3 million GBP.
• Facilitated business development by engaging with business channels, including real estate agencies and law firms.
• Achieved the assigned BD goals by providing clients with financial consultations and expanded business networks.

London, England, United Kingdom

• Market Research: Collected textual and numerical secondary data to conduct research of gift market; giving professional advice on main competitors and SEO of online charity shop.
• Business Report: Drafted business report on detailed solutions for business development, including product line adjustment of 5 gardening products and 7 potential suppliers.

London, England, United Kingdom

• LSE Research Project “Media Analysis on COVID-19: A Communication Crisis”
• Sampling Strategy: Conducting independent content analysis of about 12 pieces of the printand broadcast materials collected from varied media outlets in relation to East Asian context.
• Information Coding: Coding the information gained and situating the media landscape of East Asia within its socio-political context. Fill in 2-5 codebooks to conduct analysis.LSE Research Project “Global Media… Show.
• Information Coding: Coding the information gained and situating the media landscape of East Asia within its socio-political context. Fill in 2-5 codebooks to conduct analysis.LSE Research Project “Global Media.
• Discourse Analysis: I am responsible for the news material collection and analysis fromDeutsche Welle and BBC World Service. The materials I analyse average 10 pieces a week.
• Media Representation: Using the outcomes of discourse analysis to compare the conflictsand the interests of different media outlets, and present the findings with PowerPoint. Show less

Shanghai, China

• TA Strategy Planning: Planned talent development strategies and reviewed 80 applications daily for teams responsible for clients including Unilever, NIKE, LVMH, MARS and Nintendo.
• Candidate Operation: Communicated with candidates regarding agencies Mediacom, Wavemaker and Mindshare. Brain drain rate was reduced from 15.2% to 7.8% during my stay.
• Evaluation: Evaluated talent development strategy and operated Excel to conduct quantative analysis regarding talent sourcing to report to… Show more
• Evaluation: Evaluated talent development strategy and operated Excel to conduct quantative analysis regarding talent sourcing to report to the Head of HR department monthly. Show less

Changsha, Hunan, China

• Content Marketing: Short-video marketing and the planning of an average of 17 activities weekly of MGTV platform, which covers approx. 51 million audiences across the state.
• Effect Analysis: Weekly analysed short-video productionand the proportion (approx. 33%) of active content creators, which occupied 25% (¥1.8 million) of total revenue.
• Community Operation: Monitored activity of in-house online communities and launch activities in terms of themes. One community usually contains… Show more
• Community Operation: Monitored activity of in-house online communities and launch activities in terms of themes. One community usually contains 120-230 short-video creators. Show less

Chengdu, Sichuan, China

• Material Collecting and Editing: Responsible for collation of an average of 15 pieces of raw news materials with journalists from interviews with educational institutions for broadcasting.
• Advertising: I raised viewpoints at the program investment attraction meeting per week and contributed to 4.8% of advertising investment increase during my stay.

Master Of Science - Msc, Media, Communication And Development, Merit

Bachelor Of Science (Dual Degree) - Bsc, Applied Psychology, Gpa 3.28

Bachelor Of Arts - Ba, Broadcasting And Tv Hosting, Gpa 3.95

Exchange Programme, School Of Performance And Cultural Industries, Upper Second-Class (2:1)