Michael Kavanagh Email & Phone Number

Byron Bay, Nsw, Au

Totem Network is Australia’s largest social video growth and monetisation network, with a mission to fuel Australian entertainment’s revenue revolution. The company works with Media Partners, Platforms and Creators to extract maximum value from video content on social media. Totem has built some of social video’s largest success stories, including working with BBCW, Sony Music, Village Roadshow, The School of Life, Racka Racka, and has a client portfolio that includes the Australian Children’s TV Foundation (Round the Twist etc), CJZ (Bondi Rescue, Gruen Transfer), Greenstone Productions, Flying Bark, Rebel Films and many others. Totem generates over 800M views per month by using its proprietary tech to grow, monetise, protect and distribute video across YouTube, Facebook, Snapchat, TikTok, Instagram, Vimeo and more. For more information, visit www.totem.global

- Part of the Marketing Operations unit aligned to the Marketing, Sales, and Service practice area.- My team helped clients to deploy marketing technology and design operational processes to ‘run’ and optimise marketing programs.- Engaged with C-level clients to understand business challenges and objectives. Designed and implemented program and campaign strategies that delivered against these requirements.- Worked with customer-facing teams to build digital marketing capabilities and adopt a data-driven approach.- Project work focused on MarTech and AdTech implementation, next-generation content services, digital sales force transformation, customer support transformation, and eCommerce adoption.

- Part of the Marketing Operations unit aligned to the Marketing, Sales, and Service practice area.- My team helped clients to deploy marketing technology and design operational processes to ‘run’ and optimise marketing programs.- Engaged with C-level clients to understand business challenges and objectives. Designed and implemented program and campaign strategies that delivered against these requirements.- Worked with customer-facing teams to build digital marketing capabilities and adopt a data-driven approach.- Project work focused on MarTech and AdTech implementation, next-generation content services, digital sales force transformation, customer support transformation, and eCommerce adoption.

London, Gb

- Led eg+ Singapore, Omnicom Group’s creative content agency.- Managed a team of more than 80 full-time staff.- Responsible for P&L management, agency performance, executive account management, and overall operations.- Developed a specific focus on the Adobe Tech Stack and Salesforce Marketing Cloud.- Generated significant growth in the agency, while maintaining margins.- Was part of the team that won the Singapore Tourism Board and Intel accounts.- Created a core management team and maintained a high degree of staff engagement across the business.

London, Gb

- Responsible for the setup and management of a regional operating model, centered around the Singapore hub and supported by offshore production centers.- Reporting to the global CEO.- Responsible for leading regional client engagements and developing business development.- Worked extensively on the Etihad Airways digital demand and sales program.- Led CX and digital lead generation programs for HP, MetLife Insurance, and SAP.

New York, New York, Us

- Established an offshore digital production studio within eg+ China.- Led a team of more than 50 full-time staff.- Responsible for standing up and scaling the digital business.- Defined departmental structure, operational processes, sales, and client engagement teams.- Worked extensively on the EA Games and Standard Chartered Bank accounts, both of which focused on marketing automation and CRM.

Us

- Responsible for leading the digital project management teams across the Sydney and Melbourne offices.- Managed a team of 20+ project managers.- Acted as the Executive Producer working on the Nissan and ANZ Bank accounts.- Defined project management and operational processes.- Established a dedicated quality assurance department.- Vetted and managed external production partners.- Mentored some of the best digital talent I’ve worked with.

Los Angeles, Ca, Us

- Responsible for managing the agency’s largest accounts (Diageo and Budget Direct Insurance).- Managed digital projects up to a value of US$2M.- Delivered the Bundaberg Rum Distillery Store platform based on Magento and Drupal.- Maintained target profitability across >80% of delivered projects.

- Acted as a product manager for the Noggin Content Management System (CMS).- Responsible for defining the product roadmap, prioritizing feature development, managing product investment, business development, and sales.- Delivered 50+ enterprise-level websites during my tenure.

Ba, Media Communications

Education record

Education record