Michael Yates Email & Phone Number

Newmarket, Suffolk, Gb

Mr Fothergill's Seeds Limited was founded in 1978 in Newmarket. We still have our headquarters there today, along with our packing/warehousing facilities and a working trial ground, where we test and evaluate new and existing product lines.We are proud to be seen as one of the world’s most successful branded seed companies, offering unrivalled choice, quality, and service to gardeners across the globe. We sell our products through thousands of outlets worldwide, including both national and independent retailers, direct-to-consumer platforms and e-commerce sites.Mr Fothergill's Seeds Limited works in partnership with the Royal Horticultural Society, Plant Heritage and the East Malling Trust. Our reputation for innovation and quality has won us an enviable list of customers that we are proud to be working with.Mr Fothergill’s Seeds Limited has been wholly owned by the family of funds within Harwood Capital Management Ltd (‘Harwood’) since August 2023.

Bournemouth, Dorset, Gb

Ceuta Group provides consumer healthcare and CPG brand owners with the capabilities and platforms they need to achieve global success. From initial market assessments, through to developing the brand strategy, creative & performance marketing plans, and culminating with global omnichannel sales and distribution execution – Ceuta is a full-service outsourcing platform.Ceuta serves 200+ clients globally across the portfolio of services. Ranging from the world’s biggest multinationals, through to PE and VC backed portfolio companies, as well as founder led and family businesses ready to scale up. As the COO of Ceuta I was responsible for the global business across all 9 business units.With over 25 years in market experience, Ceuta Group is backed by US investors Juggernaut Capital Partners and has teams based across the UK, Europe, USA, and Southeast Asia.www.ceutagroup.com

Independent strategy consultant and advisor to CPG companies, retailers/distributors and business services in the UK and internationally.Advisor to start-ups at seed and series stages in both consumer durables and consumables categories. Focus areas in brand and commercial strategy: - including market and consumer landscape analysis, brand and portfolio development, omnichannel roadmap, international expansion qualification, stakeholder partnerships and organisation development.Consultancy to larger companies across business model and commercial strategy transformation, revenue growth management, DTC and bricks n mortar expansion, benchmarking and scenario planning, analytics and insights, retailer and supplier negotiation planning and delivery.

Cincinnati, Ohio, Us

P&L leadership for a $700mill business. Grew total shareholder return through gross and operating margin expansion, together with topline growth on both organic and acquired businesses. Focus areas included:- the design and execution of new category launch models, the creation of a digital and data centric media and communication strategy, the development of an integrated e-commerce business model across pureplay, bricks n clicks and DTC; the complete redesign of the route to market and supply network strategy across distributors, retail and speciality channels. Funded by the creation of a cost and cash productivity "save to re-invest" culture across all spend buckets. All achieved by the leadership and commitment of a resilient world class local team that was recognised by retailers, consumers and NGOs for creating not just financial value but playing a leadership role in sustainability and community partnerships.

Cincinnati, Ohio, Us

Commercial Strategy leadership across all categories in P&G's second biggest global business. Defined and designed the commercial strategy that enabled value creation for P&G and retailer/distributor partners. Partnered with category BU heads on the where to play and how to win commercial interventions, including a focus on channel/customer based portfolio differentiation and the financial/trade terms programs to support that.

Cincinnati, Ohio, Us

Responsible for the South Africa business and the sales, marketing, finance and supply chain multifunctional teams. Delivered record revenue and market share behind a turnaround on both the existing category businesses as well as the launch of detergents into Southern Africa. Built a high performing team capable of strategically and financially winning in a market with high levels of currency volatility and infrastructure challenges.

Cincinnati, Ohio, Us

Led the geographic expansion of P&G's business with distributors and retailers across 18 countries in Southern and Eastern Africa. Focus areas included:- route to market design and execution; the creation of a distributor network to deliver against the brand building and portfolio expansion objectives; the development of strong value creation partnerships with the continent's biggest retailers - Shoprite and Walmart.

Cincinnati, Ohio, Us

Responsible for the P&G business with the Metro AG group across 16 CEEMEA markets. Led the Joint Business Planning and value creation partnership with Metro group management both in the markets and the Dusseldorf HQ. Main focus areas included category management and large scale, cross market CRM and shopper marketing programs. Led the P&G commercial negotiations for Metro's new market entries ( Egypt and Kazakhstan ) and exits ( Morocco)

Cincinnati, Ohio, Us

Led the Ukrainian sales organisation through the global financial crisis which had triggered a 60% devaluation to the local currency. Successfully designed and delivered commercial interventions ( portfolio tiering and sizing, trade terms changes and cost control measures ) to accelerate receivables, hold gross margins and build market share. All delivered and enabled by a fully committed and dedicated sales and commercial team who rose above the personal challenges of the crisis to enable the business to emerge from the GFC in a structurally strong position.

Cincinnati, Ohio, Us

Partnered with Tesco Management in China, Korea, Thailand and Malaysia to create a Joint Business Planning process and value creation model. Focus areas:- new product development, category management and supply chain modernisation.

Cincinnati, Ohio, Us

Including Boots Account Team Leader and Market Strategy and Planning Head for Pringles Uk and Ireland.

Political Science, Political Science And Government

Education record