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Michael Yates is listed as Chief Executive Officer of the Chelsea Group of Companies at Mr Fothergill's Seeds Ltd, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a work email signal at pg.com and a matched LinkedIn profile for Michael Yates.
Michael Yates previously worked as Chief Executive Officer at Mr Fothergill'S Seeds Ltd and Chief Operating Officer at Ceuta Group. Michael Yates holds Political Science, Political Science And Government from Newcastle University.
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As the CEO of the Chelsea group of companies which includes Mr Fothergill’s Seeds Limited – a global supplier of seeds, bulbs, hand tools and related products to gardeners across the world - I'm fortunate to have the chance to lead a dedicated and experienced team that has built some of the most trusted brands in the horticulture industry. Drawing on my 25+ years’ experience in consumer facing businesses at Procter & Gamble and Ceuta Group, I have a passion for building brands that meaningfully benefit consumers, retailers, and investors alike. Currently based near London, I've lived in Europe, Asia, and Africa, and have worked in over 50 countries. This has provided me with a strong understanding of what’s needed for a brand to win in today’s dynamic but complex global marketplace.Our mission at Mr Fothergill’s Seeds Limited is to bring the joy of gardening to both experienced and novice gardeners through our extensive and trusted range of fruit, vegetable and flower seeds/bulbs which are complemented by a broad range of hand tools and ancillary products. Over the years, Mr Fothergill’s Seeds Limited has been built into one of the most recognisable brands in the industry and has been strengthened by the acquisition of iconic seed and bulb brands, such as DT Brown, Johnsons and Woolmans; each of which have been serving gardeners for well over a century. We now have a worldwide reach through over 5,000 outlets, including both national and independent retailers, as well as direct-to-consumer platforms and e-commerce sites.Mr Fothergill’s Seeds Limited was founded in 1978. We are headquartered in Newmarket, UK with subsidiaries in Australia and New Zealand. Mr Fothergills Seeds Limited has been wholly owned by the family of funds within Harwood Capital Management Limited since August 2023, a leading investor in SME’s and lower-mid market companies across the UK and Republic of Ireland.To find out more, please go to www.mr-fothergills.co.uk or DM me via LinkedIn.
Listed skills include Planning and Strategy.
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A career timeline built from the work history available for this profile.
Newmarket, Suffolk, GB
Mr Fothergill's Seeds Limited was founded in 1978 in Newmarket. We still have our headquarters there today, along with our packing/warehousing facilities and a working trial ground, where we test and evaluate new and existing product lines.We are proud to be seen as one of the world’s most successful branded seed companies, offering unrivalled choice.
Bournemouth, Dorset, GB
Ceuta Group provides consumer healthcare and CPG brand owners with the capabilities and platforms they need to achieve global success. From initial market assessments, through to developing the brand strategy, creative & performance marketing plans, and culminating with global omnichannel sales and distribution execution – Ceuta is a full-service.
Independent strategy consultant and advisor to CPG companies, retailers/distributors and business services in the UK and internationally.Advisor to start-ups at seed and series stages in both consumer durables and consumables categories. Focus areas in brand and commercial strategy: - including market and consumer landscape analysis, brand and portfolio.
Cincinnati, Ohio, US
P&L leadership for a $700mill business. Grew total shareholder return through gross and operating margin expansion, together with topline growth on both organic and acquired businesses. Focus areas included:- the design and execution of new category launch models, the creation of a digital and data centric media and communication strategy, the development.
Cincinnati, Ohio, US
Commercial Strategy leadership across all categories in P&G's second biggest global business. Defined and designed the commercial strategy that enabled value creation for P&G and retailer/distributor partners. Partnered with category BU heads on the where to play and how to win commercial interventions, including a focus on channel/customer based portfolio.
Cincinnati, Ohio, US
Responsible for the South Africa business and the sales, marketing, finance and supply chain multifunctional teams. Delivered record revenue and market share behind a turnaround on both the existing category businesses as well as the launch of detergents into Southern Africa. Built a high performing team capable of strategically and financially winning in.
Cincinnati, Ohio, US
Led the geographic expansion of P&G's business with distributors and retailers across 18 countries in Southern and Eastern Africa. Focus areas included:- route to market design and execution; the creation of a distributor network to deliver against the brand building and portfolio expansion objectives; the development of strong value creation partnerships.
Cincinnati, Ohio, US
Responsible for the P&G business with the Metro AG group across 16 CEEMEA markets. Led the Joint Business Planning and value creation partnership with Metro group management both in the markets and the Dusseldorf HQ. Main focus areas included category management and large scale, cross market CRM and shopper marketing programs. Led the P&G commercial.
Cincinnati, Ohio, US
Led the Ukrainian sales organisation through the global financial crisis which had triggered a 60% devaluation to the local currency. Successfully designed and delivered commercial interventions ( portfolio tiering and sizing, trade terms changes and cost control measures ) to accelerate receivables, hold gross margins and build market share. All delivered.
Cincinnati, Ohio, US
Partnered with Tesco Management in China, Korea, Thailand and Malaysia to create a Joint Business Planning process and value creation model. Focus areas:- new product development, category management and supply chain modernisation.
Cincinnati, Ohio, US
Including Boots Account Team Leader and Market Strategy and Planning Head for Pringles Uk and Ireland.
Quick answers generated from the profile data available on this page.
Michael Yates works for Mr Fothergill's Seeds Ltd.
Michael Yates is listed as Chief Executive Officer of the Chelsea Group of Companies at Mr Fothergill's Seeds Ltd.
AeroLeads has found 2 work email signals at @pg.com for Michael Yates at Mr Fothergill's Seeds Ltd.
Michael Yates is based in United Kingdom, United Kingdom, United Kingdom while working with Mr Fothergill's Seeds Ltd.
Michael Yates has worked for Mr Fothergill'S Seeds Ltd, Ceuta Group, Independent / Freelance Consultant & Advisor, and Procter & Gamble.
You can use AeroLeads to view verified contact signals for Michael Yates at Mr Fothergill's Seeds Ltd, including work email, phone, and LinkedIn data when available.
Michael Yates holds Political Science, Political Science And Government from Newcastle University.
Michael Yates is listed with skills including Planning and Strategy.
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