I’m an experienced marketing problem solver and B2B content creator working at Shelf.2023-Responsible for B2B inbound and outbound content and campaigns for every funnel stage, from websites and cold emails to sales decks, newsletters, thought leadership, and LinkedIn outreach. I work with Martech, such as HubSpot and SEO Surfer, to generate leads and engage audiences across the buyer's journey for SaaS clients based in the U.S., Israel and South Africa.2020-My pivot to B2B began with 2 Rue Saint Georges, a Paris-based consultancy, where I wrote full-funnel content for some of Africa's most high-profile B2B organizations. 2019-As a Johannesburg-based freelancer, I helped creative agencies weareginger, DDB Côte d'Ivoire and Voodoo win clients like Orange West Africa, Rexona, Air Côte d'Ivoire and Moser. 2017-Award-winning conceptual copywriter for global consumer brands like Unilever and SAB-Miller. It was a privilege living and working in Prague, Frankfurt and London gaining global experience at creative agency networks MullenLowe and Leo Burnett.
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Senior B2B Conversion CopywriterShelf. May 2023 - PresentCity Of Johannesburg, Gauteng, South Africa -
Senior Copywriter (Remote)2 Rue Saint-Georges Feb 2020 - Nov 2022Paris, Île-De-France, FranceInvictae• Brand identity: brand book, editorial style guide, visual style guide• B2B event content: podcasts, social media, and press release resulting in earned media from Forbes, France and Thought Leadership magazine• 90 day content calendar (LinkedIn), resulted in 2700+ followers (May-Dec 2022), working with growth agency Pulp Me Up, Paris• Content to nurture new leads and thought leadership: whitepaper, podcast and video scriptwriting, articles, blog posts, newsletters. • Content to nurture new leads: newslettersAfricaWorks• Brand identity the brand book, website and editorial style guide.• Brand identity the brand book, website and editorial style guide.• Newsletters, social media, infographics, press release• Experiential content: merchandise, branded design of the co-working spaces The French Africa Foundation• Created the Twitter campaign: #100answers, for the French-African Foundation's annual Young Leaders event -
Senior Copywriter (Remote)Weareginger Feb 2018 - Dec 2019Prague, Czechia• Moser invited agencies to a pitch which we won. We created the brand identity and international tone of voice via a poster campaign, brochures, web content, brand book, and editorial style guide. • Created copy for a web film for Bernard beer supporting pub owners and others who couldn't work during lockdown. Remote role with Dawson Productions, based in Prague.• Kooperativa Insurance TV scriptwriting -
Creative Director (Hybrid)Voodoo Group Oct 2016 - Nov 2017Abidjan, Côte D’Ivoire• Worked with Voodoo Group on new business pitches. Accounts won: Air Côte d'Ivoire, Orange DRC, Orange Liberia and Unilever, Rexona. • Creative directed and produced the integrated ATL and BTL marketing campaign on location in Monrovia for Orange. -
Senior CopywriterMullenlowe London May 2007 - Jan 2016London, United Kingdom• Senior copywriter on Unilever Cif: China and global relaunch.• Senior copywriter on Domestos "Germworld," resulting in the brand growing 12,7%. Its fifth consecutive year of growth.• Senior copywriter on Becks Gold launch in South America.• The Guardian’s Top 30 iPhone apps of 2013.• Campaign Big Awards Gold: (Mobile). -
Senior CopywriterLeo Burnett Feb 2006 - Apr 2007Frankfurt, Germany• Part of the team responsible for creating the Chevrolet brand platform in Western Europe. -
CopywriterLeo Burnett Feb 2001 - Jan 2006Prague, Czech Republic• Pilsner Urquell, Eurotel, Kooperativa Insurance, The Czech National Library.• The Gunn Report 2005, 18th most awarded print campaign in the world.• Cannes: Shortlist 2001, 2002, 2004.• Eurobest: Gold 2004, Shortlist 2003.• Epica: Silver 2004, Shortlist 2003, Shortlist 2002.• One Show: Bronze 2003, Shortlist 2004.• Clio: Bronze 2004, Shortlist 2003.• Young Guns: Silver 2004, Bronze 2004• Golden Drum Grand Prix 2004, 2002• Art Director's club Europe: Shortlist 2004, Shortlist 2003.• Czech National Awards: Grand Prix 2004, Gold 2003, Silver 2003, Gold 2002, Silver 2002.
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CopywriterLeo Burnett Feb 1999 - Dec 2001Johannesburg, South Africa• Mercedes-Benz, Coca Cola, Fanta.• Cannes Print and Poster shortlist: Mercedes-Benz.• One Show Merit: Mercedes-Benz.
Michael Yee Education Details
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Copywriting -
Communication And Media Studies
Frequently Asked Questions about Michael Yee
What company does Michael Yee work for?
Michael Yee works for Shelf.
What is Michael Yee's role at the current company?
Michael Yee's current role is Full-funnel B2B Content and Conversion Writer.
What schools did Michael Yee attend?
Michael Yee attended Aaa School Of Advertising, University Of South Africa/universiteit Van Suid-Afrika.
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Michael Yee
Kowloon4gapinc.com, hotmail.com, mgfsourcing.com, gap.com2 .650.95XXXXXX
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Michael Yee
Chief Operating Officer18 Years Experience Developing Solutions On Servicenow. 12+ Years Leading Servicenow Implementation Organizations.Honolulu, Hi2glidefast.com, covestic.com3 +194928XXXXX
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Michael Yee
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Michael Yee
Brooklyn, Ny -
Michael Yee
San Jose, Ca4gmail.com, xtremeconsulting.com, xtremeconsulting.com, waymo.com
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