Michael Young-Ward Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Focused on digital demand and lead generation in marketing an app building and automation platform to IT and innovation teams within large enterprises, consulting firms, and law firms. • Responsible for driving pipeline growth and velocity in new US market, sharing global responsibilities with European growth lead. Raised US paid MQL volume significantly over first 4 months while dropping CPMQL and diversifying channels. • Drove growth using iterative experimentation process leveraging paid channels (Google, LinkedIn, Twitter), content syndication and lead generation channels, web/SEO/conversion optimization, and email marketing. • Ideated, pitched, project managed, measured, and iterated on full-funnel, multi-touch, multi-channel marketing campaigns driving to eBooks, guides, free trials, events, and webinars. Led production of webinars and 3rd party marketing campaigns in several regions.• Worked with US Sales AEs and SDRs to ensure lead follow up and nurture plus alignment on campaigns, messaging, target accounts.• Built, launched, and led Customer Marketing function in collaboration with Customer Success and Sales teams.• Launched new Demandbase instance, ABM process with Sales, and customer expansion ABM motion with Customer Success.• Continuous cross-functional collaboration with Product Marketing, Content, Design, Ops, Sales, Customer Success, and Strategy team.• Used Salesforce, Pardot, Demandbase, Google Data Studio, Google Analytics, SEMRush, LinkedIn Ads, Google Ads, Miro, Outreach, Gong, Zoom Webinar, ClickUp and Trello.

Boston, Massachusetts, United States

• Marketed general purpose app development and automation platform to technical, developer, and business/IT leader audiences. Go-to-market was primarily a top-down complex sale, supplemented by developer adoption via Product Led Growth (PLG) campaigns.• In a second increase in responsibilities at Mendix, role expanded to governing all public facing digital experiences pertaining to search optimization, traffic growth and retention, UX, conversion, and marketing strategy. This included five Research and Development (Engineering) run webapps – Academy, Community, Forum, Marketplace, and Documentation. Collaborated with R+D weekly and was primary Marketing liaison with regard to public digital properties and their roadmaps. • Marketing manager leading front end technical, search, and UX optimization of Mendix Marketplace for downloading pre-built components, modules, solutions and full app services. Led content curation and worked with industry SMEs and Product Marketing to prioritize Marketplace features for Marketing purposes on R+D roadmap. Used Jira to monitor and collaborate with R+D on projects.• General Digital Marketing lead and project manager of traffic growth experiments, A/B testing, conversion optimization, ad hoc web projects including other departments and web collaborations with parent company Siemens. Used Asana for managing these projects.• Experience dashboarding, analyzing data, and drawing actionable web and digital marketing insights using Data Studio and PowerBI.• Co-lead Marketing representative (alongside PR Director) to agencies managing Social execution, reporting, and PR efforts.

Boston, Massachusetts, United States

• Responsibilities expanded from SEO Manager role below to include project management and goals of web development team. Team goals grew to encompass overall website optimization, health, and architecture, plus traffic and channel growth.• Led re-architecture of main website navigation. WordPress website with multiple attached web-apps built on the Mendix platform.• Completed information architecture training with American Graphics Institute. Learned audience research techniques, journey mapping, content modeling, UX brief creation, and how to construct a proper information architecture.

Boston, Massachusetts, United States

• Product Owner (leader) of cross-functional agile team creating organic growth and awareness campaigns and responsible for traffic growth Marketing OKRs. Consistently attained and exceeded goals including ranking first organically in Google for ‘low-code’ and associated terms in key regions and year-over-year traffic growth. Certified as a Scrum Master, used Asana for project management.• Responsible for global SEO: rankings, traffic growth, performance measurement, market analysis, and optimization for global website including specific focus regions of US, UK, DACH, BNL, and later APAC.• Executed all SEO projects within the agile workstream. Responsibilities included market and keyword research, optimization of content and website areas (WordPress), technical auditing and corrective action, content audits, competitor analyses, performance reporting, and collaboration with Product Marketing and other Marketing stakeholders to ensure SEO alignment with broader goals.• Keyword, traffic, and content performance dashboarding and reporting in Google Data Studio (later PowerBI), Excel, PowerPoint. • Used SEMRush, Ahrefs, ScreamingFrog, Sitebulb, Google Analytics, Search Console, Salesforce, Demandbase, Engagio, and Marketo.

Boston, Massachusetts, United States

• Lead SEO strategist on sub-team of SEO Associates providing white-glove SEO service and general digital marketing consultation to global, large enterprise clients spanning primarily pharmaceutical, vision care, surgical/medical, plus some tech, B2B, retail, and fashion client exposure through new business pitches and temporary short-handed account staffing.• Technical audits and optimization plans, structured data markup coding and implementation, content gap analyses, keyword research, content strategy, large-scale site architecture updates and migrations, measurement and monthly reporting and relationship management with 12-15 assigned brands at a time.• Led SEO and information architecture facets of global, multi-site and multi-brand aggregation for major pharma conglomerate consolidating over two hundred international and US web properties into just three major corporate and commercial sites.• Consulted on conversion optimization opportunities, user journey map improvements, and international SEO best practices.• Trained, mentored, and assistant-managed junior team members. Created and shared use cases with global marketing teams.• Exposure to numerous CMSs including primarily WordPress and Drupal. Used project management tools Workfront and Wrike.

Burlington, Vermont, United States

• Promoted to analyst for top tier SEO service level after 4 months. • As a Premium SEO providing analyst, was lead web strategist for 35-40 dealerships, large automotive groups and federations across the US and Canada subscribed to top-tier monthly SEO and content services. Included direct ad hoc customer contact plus monthly reporting and strategy calls, driving a 4-publications-per-month content strategy, ongoing SEO strategy, and alignment with supporting SEM, Display, and Social campaigns, executing on SEO, content, and website publishing and architecture needs monthly.• Emphasis on technical SEO, site architecture, content strategies, and driving multi-channel efficiencies and performance across digital marketing disciplines. Created and presented customer success case studies to internal marketing teams.• Experience building, customizing, optimizing websites in several CMSs. HTML, CSS, and JavaScript experience.• Onboarding and development mentor for many new hires who each developed into Senior analysts.

Burlington, Vermont, United States

• Learned SEO and provided Basic level, quarterly SEO service to 150 car dealerships. Included hands-on SEO website optimization and reporting on site performance and optimization impact quarterly. Promoted in August 2016 to providing Advanced SEO package to 60 clients plus client relationship management, upselling, content strategies, and direct client reporting responsibilities.• Established proficiency with Google digital marketing platforms (Analytics, Search Console/Webmaster Tools, and Ads) along with core SEO tenants and tools (ScreamingFrog/other crawlers, SEMRush, Ahrefs, and other competitive intelligence and digital tools).

Lebanon, Nh

• Promoted to full time, permanent position in product area creating and quality assuring map database geometry and rules. • Scoped and added new pedestrian routes to TomTom map database as part of pedestrian-specific team. Tested/QAed, updated, and troubleshot issues with map database and routing rules. Managed team of internationally dispersed contractors supporting projects through Jira. Some Project Management (PMI) certification coursework completed. • Used ESRI ArcGIS, TA Mapper, Cartopia (proprietary map tool), Python, SQL.

Lebanon, Nh

• Temporary contract position performing QA and benchmarking analyses, ran program tests of the TomTom map database with a focus on POI (point of interest) accuracy. Learned mapping and analytical programs, beginner SQL and Python. Tracked work in Jira.• Certification from GIS in shape file creation and editing, database management and manipulation.

Rochester, Ny

Rochester, Ny

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Men's Varsity Soccer, Theta Chi Fraternity (Alpha Zeta Chapter)

High School