Michael Young-Ward Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Focused on digital demand and lead generation in marketing an app building and automation platform to IT and innovation teams within large enterprises, consulting firms, and law firms.
• Responsible for driving pipeline growth and velocity in new US market, sharing global responsibilities with European growth lead. Raised US paid MQL volume significantly over first 4 months while dropping CPMQL and.
• Drove growth using iterative experimentation process leveraging paid channels (Google, LinkedIn, Twitter), content syndication and lead generation channels, web/SEO/conversion optimization, and email marketing.
• Ideated, pitched, project managed, measured, and iterated on full-funnel, multi-touch, multi-channel marketing campaigns driving to eBooks, guides, free trials, events, and webinars. Led production of webinars and 3rd.
• Worked with US Sales AEs and SDRs to ensure lead follow up and nurture plus alignment on campaigns, messaging, target accounts.
• Built, launched, and led Customer Marketing function in collaboration with Customer Success and Sales teams.

Boston, Massachusetts, United States

• Marketed general purpose app development and automation platform to technical, developer, and business/IT leader audiences. Go-to-market was primarily a top-down complex sale, supplemented by developer adoption via.
• In a second increase in responsibilities at Mendix, role expanded to governing all public facing digital experiences pertaining to search optimization, traffic growth and retention, UX, conversion, and marketing.
• Marketing manager leading front end technical, search, and UX optimization of Mendix Marketplace for downloading pre-built components, modules, solutions and full app services. Led content curation and worked with.
• General Digital Marketing lead and project manager of traffic growth experiments, A/B testing, conversion optimization, ad hoc web projects including other departments and web collaborations with parent company.
• Experience dashboarding, analyzing data, and drawing actionable web and digital marketing insights using Data Studio and PowerBI.
• Co-lead Marketing representative (alongside PR Director) to agencies managing Social execution, reporting, and PR efforts.

Boston, Massachusetts, United States

• Responsibilities expanded from SEO Manager role below to include project management and goals of web development team. Team goals grew to encompass overall website optimization, health, and architecture, plus traffic.
• Led re-architecture of main website navigation. WordPress website with multiple attached web-apps built on the Mendix platform.
• Completed information architecture training with American Graphics Institute. Learned audience research techniques, journey mapping, content modeling, UX brief creation, and how to construct a proper information.

Boston, Massachusetts, United States

• Product Owner (leader) of cross-functional agile team creating organic growth and awareness campaigns and responsible for traffic growth Marketing OKRs. Consistently attained and exceeded goals including ranking first.
• Responsible for global SEO: rankings, traffic growth, performance measurement, market analysis, and optimization for global website including specific focus regions of US, UK, DACH, BNL, and later APAC.
• Executed all SEO projects within the agile workstream. Responsibilities included market and keyword research, optimization of content and website areas (WordPress), technical auditing and corrective action, content.
• Keyword, traffic, and content performance dashboarding and reporting in Google Data Studio (later PowerBI), Excel, PowerPoint.
• Used SEMRush, Ahrefs, ScreamingFrog, Sitebulb, Google Analytics, Search Console, Salesforce, Demandbase, Engagio, and Marketo.

Boston, Massachusetts, United States

• Lead SEO strategist on sub-team of SEO Associates providing white-glove SEO service and general digital marketing consultation to global, large enterprise clients spanning primarily pharmaceutical, vision care.
• Technical audits and optimization plans, structured data markup coding and implementation, content gap analyses, keyword research, content strategy, large-scale site architecture updates and migrations, measurement and.
• Led SEO and information architecture facets of global, multi-site and multi-brand aggregation for major pharma conglomerate consolidating over two hundred international and US web properties into just three major.
• Consulted on conversion optimization opportunities, user journey map improvements, and international SEO best practices.
• Trained, mentored, and assistant-managed junior team members. Created and shared use cases with global marketing teams.
• Exposure to numerous CMSs including primarily WordPress and Drupal. Used project management tools Workfront and Wrike.

Burlington, Vermont, United States

• Promoted to analyst for top tier SEO service level after 4 months.
• As a Premium SEO providing analyst, was lead web strategist for 35-40 dealerships, large automotive groups and federations across the US and Canada subscribed to top-tier monthly SEO and content services. Included.
• Emphasis on technical SEO, site architecture, content strategies, and driving multi-channel efficiencies and performance across digital marketing disciplines. Created and presented customer success case studies to.
• Experience building, customizing, optimizing websites in several CMSs. HTML, CSS, and JavaScript experience.
• Onboarding and development mentor for many new hires who each developed into Senior analysts.

Burlington, Vermont, United States

• Learned SEO and provided Basic level, quarterly SEO service to 150 car dealerships. Included hands-on SEO website optimization and reporting on site performance and optimization impact quarterly. Promoted in August.
• Established proficiency with Google digital marketing platforms (Analytics, Search Console/Webmaster Tools, and Ads) along with core SEO tenants and tools (ScreamingFrog/other crawlers, SEMRush, Ahrefs, and other.

Lebanon, NH

• Promoted to full time, permanent position in product area creating and quality assuring map database geometry and rules.
• Scoped and added new pedestrian routes to TomTom map database as part of pedestrian-specific team. Tested/QAed, updated, and troubleshot issues with map database and routing rules. Managed team of internationally.
• Used ESRI ArcGIS, TA Mapper, Cartopia (proprietary map tool), Python, SQL.

Lebanon, NH

• Temporary contract position performing QA and benchmarking analyses, ran program tests of the TomTom map database with a focus on POI (point of interest) accuracy. Learned mapping and analytical programs, beginner SQL.
• Certification from GIS in shape file creation and editing, database management and manipulation.

Rochester, NY

Rochester, NY

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Men's Varsity Soccer, Theta Chi Fraternity (Alpha Zeta Chapter)

High School