Michael Zakrzewski's Location
Brooklyn, New York, United States, United States
Michael Zakrzewski's Contact Details
Michael Zakrzewski work email
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Michael Zakrzewski personal email
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Michael Zakrzewski phone numbers
About Michael Zakrzewski
Experienced communications professional with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Photo Shoots, Publicity, Social Media, and Cision. Strong media and communication professional with a Bachelor of Arts (B.A.) focused in Cultural Anthropology and Communications from Fordham University.
Michael Zakrzewski Work Experience Details
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Vice PresidentKarla Otto Nov 2023 - PresentLondon, England, Gb -
Head Of Communications And Public RelationsUniqlo Dec 2018 - Nov 2023Tokyo, Jp• Define and drive effective communications vision and strategy internally and externally• Lead all strategies related to brand and both its reputation and impression across all media – print, online and broadcast• Oversee all communications efforts to support the overall company strategy and create positive internal and external brand perception inclusive of social media• Lead internal communication efforts by managing and sharing all information with employees• Serve as strategic council of industry information providing competitor best practices and advising on necessary industry benchmarks and standards• Lead external and internal strategies to promote key initiatives that drive reputation inclusive of Sustainability, Brand Ambassadors and Events • Develop and lead influencer strategy from ideation to execution• Manage internal PR team setting clear goals and objectives • Manage department budget• Lead cross-functional projects to include Merchandising, Operations, Human Resources, Community and Legal teams • Manage all brand partner relationships inclusive of collaboration project designers, brand ambassadors as well as organizations (including but not limited to Alexander Wang, MoMA, Roger Federer and Instagram)• Ideate and lead creative brand activations to drive sales in-store and online• Manage external supporting agencies -
U.S. Director Of CommunicationsDsquared2 Spa Jan 2015 - Dec 2018Dublin, Ireland, Ie• Oversee execution of all US marketing, advertising and public relations activity from inception to completion. Ensure work meets strategic business needs while aligning with the brand standards.• Create all US communications plans and coordinate the delivery of relevant, tactical and impactful communication campaigns inclusive of product placement and profile features.• Build and maintain brand awareness through consistent and strong level of press coverage in the US market – across fashion, trade and consumer media genres.• Conceptualize and deliver local events with clear KPIs for consumer, industry and press.• Build and develop brand’s relationships with key local influencers/bloggers/celebrities to build strategic partnerships that have measurable impact.• Initiate, develop and manage region-specific partnerships and promotions with clear business objectives.• Implement retail practices and policies to generate profit oriented activities.• Work closely with merchandising and retail teams to support expansion of retail stores and wholesale shops, including visual and marketing support.• Work with digital team to support strategic efforts, including content, commerce, and social media• Develop campaigns based on editorial community feedback targeting improvement of product and strategic development of sales.• Connect brand with local partners/charities and organizations to promote brand.• Coordinate media buy for the brand as well as negotiate added value activity.• Hire and manage all support team as well as agencies for specific projects. • Plan and manage budget with clear ROI measurables. -
Consulting Director, Fashion PrBpcm Apr 2014 - Dec 2014Brooklyn, New York, Us• Create, supervise and execute multi-channel communications strategies for all accounts across fashion, tech and accessories.• Define scope of work and set client expectations• Manage media relations and provide strategic counsel to clients and team with regard to opportunities• Define and analyze target markets and utilize positioning strategies to define clients’ brand identity• Identify and pursue new business opportunities and lead new business pitches • Lead, manage and develop full supporting team • Manage all client reporting including budgets and activity• Provide consultancy with sales campaigns and messaging ensuring consistently in brand messaging • Manage celebrity and VIP relations for clients • Clients include: Belstaff, Turnbull & Asser, Santoni Footwear, Lyst, En Noir, Rimowa, Skagen, Cambridge Satchel Company, Ulysse Nardin -
Consulting Public Relations DirectorModa Operandi Nov 2013 - Apr 2014New York, Ny, Us• Create and implement PR strategies and ideas that increase overall brand awareness, increase viewership of product and increase web traffic goals• Manage planning process and key messaging strategies• Manage the PR process across all PR channels - social, print, digital, conferences, events, etc.• Write and edit press releases and develop and pitch stories across consumer, business, tech, fashion and ad trade media• Generate press materials, press releases, bios, content descriptors, pitch letters, executive announcements, talking points, company statements, media alerts, internal communications and presentations• Foster and grow senior level media relationships across fashion, tech, e-commerce, retail, entertainment and consumer press• Manage external agency partners globally to ensure messaging is delivered consistently and effectively with a focus on maximizing brand awareness & ROI• Monitor competitive environment via daily review of competitive/industry news• Oversee the relationship and performance of affiliates program -
PublicistTopshop Topman Jun 2009 - Oct 2013London, Gb• Proactively place brand in all national and regional publications, including designer and corporate profiles• Manage supporting press team • Hire and manage all support agencies• Maintain strong relationships with key national and regional media• Create and enforce all logistics and procedures for the daily functions of press office• Create, manage and execute brand and product launch campaigns inclusive of marketing• Manage retail marketing initiatives and events• Produce seasonal look book shoots and press kits • Work closely with sales and design teams in organizing seasonal press presentations• Produce monthly editorial, celebrity and industry news reports• Maintain social media content• Travel internationally for press presentations -
Pr ManagerRalph Lauren Dec 2007 - Jun 2009New York, Us• Manage all editorial and press communication of men’s and sports divisions • Manage all men’s sample requests for London, Paris and Milan press offices• Create, manage and execute brand and product launch campaigns • Brainstorm and strategically pitch stories to international, national and regional press• Produce seasonal look books and press kits for all brands• Work closely with sales and design teams in organizing seasonal press presentations• Produce monthly credit reports• Produce and execute photo shoots (internal and editorial)• Travel internationally for press presentations• Assist in the organization of Women’s collection fashion show -
Pr CoordinatorStaff International Apr 2005 - Nov 2007Noventa Vicentina, It• Manage press and media communication of Maison Martin Margiela, Dsquared and Sophia Kokosalaki for the United States and Canada• Establish and maintain close relationships with national and international press• Help organize major fashion events including shows in Milan and Paris, museum exhibitions, in-store events, press clinics, advertising campaigns and other brand driven initiatives• Strategize with Marketing Director on annual marketing action plans• Work with vendors for event production; research sources for specialty project needs• Coordinate and traffic all samples for editorial and celebrity usage• Handle all credit information and editorial reports• Travel for international and domestic meetings and events• Act as assistant to designers and key personnel when in the United States • Maintain contact and sample loan database• Hire and oversee interns
Michael Zakrzewski Skills
Public Relations
Fashion
Social Media
Press Releases
Styling
Media Relations
Editorial
Social Media Marketing
Fashion Writing
Fashion Shows
Blogging
Photo Shoots
Publicity
Event Planning
Fashion Design
Magazines
Trend Analysis
Facebook
Cision
Copywriting
Michael Zakrzewski Education Details
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Fordham UniversityCultural Anthropology And Communications
Frequently Asked Questions about Michael Zakrzewski
What company does Michael Zakrzewski work for?
Michael Zakrzewski works for Karla Otto
What is Michael Zakrzewski's role at the current company?
Michael Zakrzewski's current role is Vice President, Karla Otto New York.
What is Michael Zakrzewski's email address?
Michael Zakrzewski's email address is mi****@****ed2.com
What is Michael Zakrzewski's direct phone number?
Michael Zakrzewski's direct phone number is +191721*****
What schools did Michael Zakrzewski attend?
Michael Zakrzewski attended Fordham University.
What skills is Michael Zakrzewski known for?
Michael Zakrzewski has skills like Public Relations, Fashion, Social Media, Press Releases, Styling, Media Relations, Editorial, Social Media Marketing, Fashion Writing, Fashion Shows, Blogging, Photo Shoots.
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