Michaela Ryan Email & Phone Number

United Kingdom

London, England, United Kingdom

London, United Kingdom

Toronto, Ontario, Canada

Clients: Kimberly-Clark KEY ACCOMPLISHMENTS: - Lead Mobile portion of award-winning “Stroke-able” Billboard campaign from ideation to execution.- Championed Brand Safety and Viewability making huge improvements between 2017-2018. - First market team to roll out the new K-C way of brand building, a piece of work that is being used as a Gold Standard Example Globally. - Worked to rebuild digital process to ensure that all pieces of the machine are moving most efficiently. - Rebuilt relationship between Digital and Planning by fostering a positive working environment.KEY RESPONSIBILITIES: - First point of call for internal teams, clients and vendors for Brand and eCommerce Display and Video. - Accountable for all digital plan development and implementation from start to finish. This includes briefing relevant vendors, reviewing proposals, putting together a client facing client recommendation document, presenting directly to client and managing the execution. - Liaise with Analytics and Planning on reporting and build insights to drive success against our KPI’s.- Actively seek creative and innovative media solutions and areas of growth to achieve client’s objectives. - Manage team members throughout execution, optimization, financial reconciliation and personal development. - Build and maintain positive and collaborative relationships with other departments within the agency, clients and media owners.AWARDS: - Cottonelle “Stroke-able” Billboard: Media Innovation Awards 2017 – Gold Niche Targeting; Ad Club Out-of-Home Awards 2017 – Grand Prix, Gold Experiential Advertising; AToMic 2018 – Bronze Niche Targeting; Shopper Innovation Awards 2018 – Silver Made You Look! Awareness/Trial.

Toronto, Ontario, Canada

Clients:September 2016-July 2017: Kimberly-ClarkSeptember 2016- March 2017: Walmart March 2017-September 2017: Jaguar Landrover, Nordstrom and DysonKEY RESPONSIBILITIES:-Input into Digital buying strategies appraising vendors based on capabilities, ComScore and previous performance. -Finalize RFP lists and work with team to review all proposals. Work with Director on plan development and final recommendation.-Negotiate finalized plans with partners for all standard and integrated buys.-Liaise with the Planning and Analytics team on reporting and insights to ensure that campaigns are hitting KPI’s and hygiene metrics. -Actively seek creative and innovative media solutions and areas of growth to achieve client’s objectives.-Meet and build relationships with industry representatives to gain insight to all phases and points of contact of media vendors.-Manage Sr. Associates and Associates on the implementation, optimization and financial reconciliation of campaigns.- Manage Sr. Associates and Associates workload and progression through regular status meetings and regular discussions on their developmental needs.

London, United Kingdom

Clients: Unilever KEY RESPONSIBILITIES:-Manage executive’s workload and progression through regular status meetings and regular discussions on their developmental needs.-Take ownership in all areas of day-to-day Print & Digital campaign management from initial brief, constructing a plan, negotiating and buying space, billing and financial management, to business objectives and KPI’s post campaign performance reviews. -Actively seek creative and innovative media solutions and areas of growth to achieve client’s objectives.-Maintain collaborative relationships with other departments within the agency, clients and media owners.-Championed Nielsen DAR to ensure that the wider team is following the correct process to deliver campaigns with accurate targeting. In addition, become Awards champion to ensure hard work in the team is recognised.

London, United Kingdom

Clients: Canon, Gap, Expedia, Aegon, Heal’s and British Heart FoundationKEY RESPONSIBILITIES:-Build and maintain relationships with clients, planners, investment teams and media owners and actively contribute to client, internal and media owner meetings.-High level of understanding and appreciation of the clients’ business dynamics and grasp the internal structure of client’s media/marketing operations.-Multi-task across a number of projects and clients and manage processes from briefing to implementation.-Consistently deliver excellent buying results for all clients across national press, magazines and tablet. -High standard of written, verbal and numerical skills and a good knowledge of all Microsoft office programmes.-Consistently supported and contributed to internal company initiatives. Member of the Nudge committee which involves presenting at company meetings help bring about change. In addition, I started a PHD Netball team which I organised weekly matches in various leagues.

London, United Kingdom

Clients: Warner Bros, Elizabeth Arden, Co-Op, MTV and Comedy CentralKEY RESPONSIBILITIES:-Support the investment team on the day-to-day running of accounts.-Communicate clearly, accurately and professionally with media owners and planning teams to ensure delivery to deadlines.-Analyse data effectively and use media tools to compile media plans and present confidently to planning teams and clients.-Build and maintain relationships with media owners.-Demonstrate good negotiation skills and establish best practice through the buying process.-Ensure all administration associated with a campaign is kept up-to-date and all team members are informed.

Ba With Honours, History, 2:1

-Study Trip to Sicily; a weeklong trip to explore the anti-mafia social movement and legal reforms. This shows open mindedness, wiliness.

Gcses, A Levels

Activities and Societies: Community Sports Leadership Award: Teaching children of various ages and abilities sports. For my contribution.