Senior Key Account Manager
CurrentManaging large consumer accounts, both local and international, like for example, Heineken, Mondelez, Campofrío, P&G, L'Oréal, Colgate-Palmolive with an annual investment of up to €3M. Planning, recommending, revising, negotiating and closing media plans in retail (CRF, ECI&HIPERCOR, Eroski, Alcampo, Ahorramás, Alimerka) according to client objectives. One of the main tasks is to listen to the clients needs, and identify the opportunity of investment in a short and in a long term. It is also… Show more Managing large consumer accounts, both local and international, like for example, Heineken, Mondelez, Campofrío, P&G, L'Oréal, Colgate-Palmolive with an annual investment of up to €3M. Planning, recommending, revising, negotiating and closing media plans in retail (CRF, ECI&HIPERCOR, Eroski, Alcampo, Ahorramás, Alimerka) according to client objectives. One of the main tasks is to listen to the clients needs, and identify the opportunity of investment in a short and in a long term. It is also important to spot and overcome the possible entry barriers based on qualitative and quantitative knowledge, that are a result of our marketing research (Nielsen, Salvetti & Llombart, Circana studies). Resolving post campaign-related issues, acquiring and retaining clients. My main contacts are Marketing and Trade Directors, as well as KAM`s of different retail chains. Knowledge of marketing language is a must, to ensure effective communication and enhance their decision-making. Show less
