Michaela Dowling Email & Phone Number

Washington, Dc, Us

Ashburn, Va, Us

Ashburn, Va, Us

Lead, mentor, and build the Commanders Marketing team Responsible for multi-channel marketing campaign planning including social media, website, email, TV, radio, and out of home advertising for key initiatives such as ticket sales, gameday activations, and brand awarenessProvide leadership to the marketing team and cross-functional teams throughout the organization on short-term and long-term planning to develop and execute strategic business objectivesLead the rebrand through collaboration with our agency partner; personally analyzed over 40,000 fan submissions, created team name surveys, orchestrated 1:1 conversations and focus groups with key stakeholders, such as players, alumni, season ticket members, etc.Worked as the gate-keeper of all Washington Commanders brand assets leading up to the name, logo, and brand reveal, responsible for all internal and external asset quality assurance and distributionCollaborated with internal and external partners for the launch of Commanders brand, including planning the VIP gifting, digital media, paid media, social media, and out of home activations of the brand launch campaign, garnering 87.3 billion impressions across platformsResponsible for the design, procurement, sorting, and distribution of over 210,000 pieces of new brand merchandise for the brand launch, ensuring key stakeholders including staff, ownership, VIPs, Players, Alumni, and fans had new team gearA key contributor to the internal project management and the external storytelling around the rebrand, including press releases and the organization’s “Making the Brand” content series

Ashburn, Va, Us

Played a key role in the organizations’ transition from the Washington Redskins to Washington Football Team, including creating and managing all content that was published on the fan engagement website, Washingtonjourney.com, designed to take fans behind the scenes in the processSupported all internal and external brand updates to Washington Football Team, including facility signage, digital assets, etc. Managed the ticket marketing efforts for the organization including email, website, radio, paid social, TV assets, etc. Established and executed communication plans related to COVID-19, designed to provide fans and Season Ticket Members updates related to refunds/other financial implications, and stadium safety policies via creating and maintaining the FedExFieldSafe webpageManaged and executed the team’s “fan cutout program” including “Coach’s Corner”, activation dedicated to Coach Rivera in his battle with Cancer, and the influx of over 1,200 fan cutouts for the Wild Card playoff game at FedExField, resulting in over $48,000 in total funds raised for charity

Ashburn, Va, Us

Managed a team of nine membership services representatives as direct reports, responsible for professional development and time management for all team membersDeveloped and executed short-term and long-term strategies and tactics for season ticket member retention and new business acquisitionLead gameday and other major pre-event overview meetings with the entire sales and service staff t of 40 people, created staffing plans and communicated major gameday activations to all staffCreated and executed cross-channel “Know Before You Go” communication plans, including HTML coding emails, social media, and mobile app, for all games and major events

Ashburn, Va, Us

Ashburn, Va, Us

Ashburn, Va, Us

Washington, Dc, Us

Ashburn, Va, Us

• Created “2015 Season Recap” PowerPoint draft presentations for 25 sponsors• Developed summaries of all 30 partnership contracts into one comprehensive database• Assisted in the planning and execution of sponsor-related events, including the partnership launch event for Buzztime Trivia and Pros. vs. G.I. Joes Redskins Salute and Paralyzed Veterans of America event• Constructed a draft of a partnership contract amendment based on a proposed adjustment to sponsorship agreement

Us

• Enthusiastically promoted InfieldFest for the 140th Preakness Stakes as promo team member• Operated a Preakness promotional booth and engaged with potential customers at various events in Baltimore • Advertised and sold Preakness InfieldFest and Black-Eyed Susan Day tickets • Initiated conversations with interested individuals and potential customers

Broomfield, Co, Us

• Facilitated daily growth and development of three active boys from ages 7 to 14 • Managed daily activities including academic enrichment and sporting events for all three boys• Organized the household methodically by keeping everyone on track for scheduled activities and appointments• Practiced active and structured problem solving when issues arose between any of the three kids

• Arranged and operated skill-oriented youth soccer clinics• Generated engaging soccer games and activities for about 75 eager young athletes, from ages 4 to 6• Solved problems which emerged by promoting communication between conflicting parties

Bachelor Of Science (B.S.), Management - Sports Management

Associate Of Arts (A.A.), General Studies