Michaela Macdonald Email & Phone Number

United States

London, England, United Kingdom

- Strategized B2B business development and key partnerships in US and UK- Researched market size of retail and hospitality landscape to identify growth opportunities- Initiated and implemented strategic partnership with reservation management leader, resulting in a revenue sharing agreement on future booking commissions- Planned customer-centric B2B product offering from primary and secondary market research - Designed international pilot program to test future product offering in the app’s target markets- Targeted personalized email marketing campaigns to 100+ independent hospitality and retail businesses

Oxford, England, United Kingdom

- Implemented new strategic brand guidelines in content length and voice; trained and aligned international team of 30 contributors on new social media management system - Analyzed content performance through weekly and specialized reports for senior management- Developed and curated more than 300 pieces of content ranging from podcasts to videos to photo posts and stories for five corporate social media channels

Providence, Rhode Island Area

- Synthesized complex information into concise news reports; presented seven to nine live reports each morning, often from overnight breaking news situations - Overcame logistical challenges with a team of news producers, anchors, and directors while communicating news updates on the air, on social media, and on station website- Researched, wrote, shot, and edited stories ranging from economic to political to human interest; earned trust of community by delivering accurate and timely reports

Louisville, Ky

- Nominated for a regional Emmy award for reporting and producing the multi-part “Small Town Murder Mysteries” special series - Managed long-term coverage of special project reports, including task allocation, team collaboration, content generation, and promotional marketing - Built relationships with key community stakeholders in local businesses, law enforcement, and story contacts to gain exclusive interviews

Lubbock, Texas

- Produced and anchored half-hour shows on a regular basis- Collaborated with photographers and editors to deliver time-sensitive, accurate reports

Boston, Ma

- Coordinated episodes of BUTV10's award-winning news-magazine show "Inside Boston" - Oversaw content and production, while also contributing feature reports from around Boston.

Newton, Ma

- Shadowed veteran reporters in the field- Developed my own packages with real-time deadlines- Shot look live stand-ups and teases- Researched and pitched feature story ideas in the areas of health, beauty, fitness, and home improvement

New York City

- Researched possible new 20/20 segments- Assist producers on shoots- Prepare clip reels on Avid for senior producers to use in script development

London, United Kingdom

- Compiled international news for the Early Show and Evening News- Accompanied reporters and producers on interviews for breaking news and feature stories

- Developed and researched stories involving public health, politics and consumer awareness

Master Of Business Administration - Mba

Activities and Societies: - Oxford Foundry Venture Student Consultant - Oxford Women in Leadership Alliance member - Technology Oxford.

Bachelor Of Science (B.S.), Bachelor Of Arts (B.A.), Broadcast Journalism And Political Science

Activities and Societies: - BUTV10 Inside Boston Executive Producer, Anchor, and Reporter - Magna Cum Laude in Journalism and Political.