Michaela Graham-Gardner Email & Phone Number

London Area, United Kingdom

London Area, United Kingdom

- Strong written and verbal communication skills, with the ability to engage effectively with media.- In-depth understanding of the automotive media landscape and strong connections with journalists and influencers.- Project management experience in independently planning and overseeing specific projects, launches, content shoots and campaigns.-Extensive knowledge of planning and managing media events, content shoots, vehicle and product launches.- Budget planning and management. Procurement management-Manage relationships with internal and external stakeholder network, including senior leaders- Collaborative with regional PR colleagues globally to ensure delivery of in-market activations and alignment, providing support where required- Expertise managing multiple high-pressured projects to tight deadlines, requiring a flexible approach-Media monitoring support ,evaluation and reporting- Analyse media coverage and PR campaigns effectiveness, providing regular reports and insights to senior management.- Ensure consistent and cohesive messaging across all communication channels.- Work closely with the marketing and design teams to align PR efforts with broader marketing campaigns.- Create, review, and distribute press releases, media kits, and other communication materials to ensure they align with Lotus Cars’ brand and messaging.- Develop content for product launches and major events.Notable projects and achievements include:- Eletre Media First Drives- Lotus first Hyper SUV Eletre – Oslo (June-July 2023)- Lotus London Showroom Launch (July 2023)- Emeya Global car launch – New York (September 2023)- Type 136 e-bike Launch (November 2023)- IPO – Pre and post IPO Global comms support (listed on the NASDAQ Feb 24)- Emeya Media Drives – Hyper Grand Tour, Lotus First Hyper GT (June 2024)

London, England, United Kingdom

London, England, United Kingdom

MIINC offers thoughtful and innovative services for dynamic entrepreneurs and creators. We are most passionate about shaping brands, ideas and concepts.Services include: PR and Comms strategy, creative consulting, launch support, event planning and creative mailer concept and development.

• Support the development of Global PR Strategy for productand marketing campaigns.• Proactively identifying and securing media opportunities across all brand categories; WW, MW & HW• Supporting PR Assistant and PR Intern with day-to-day duties.• Ownership and end-to-end management of brand projects, including implicating influencer gifting programme strategies.• Planning and execution of brand events in line of company strategy (Store Opening V.I.P launch, Fragrance launch, FCUK Re- Launch).• Ensuring the production and logistics of brand events and Press days are executed efficiently and effectively in line with budget, time and quality.• Creatively contributing to the creation of social media campaigns ensuring they support the wider communication strategy.• Maintaining a strong contact list of Press and Influencer relationships in communicating new seasonal campaigns and product launches.

• Working across 5 client accounts (Swarovski, Ba&sh, Mother denim, Antonio Berardi and Fyodor Golan) • Proactively identifying and securing media opportunities across 5 client accounts handling all press enquires. • Assisting in the compilation of monthly reports for clients • Assisting in the planning and execution of client events, press days and Fashion week shows in line of company/ client strategy.

London, United Kingdom

• Working across multiple global markets to fulfil global media requests• Global sample trafficking and management• Management of regional sample buys and gifting• Assisting with the logistics of samples for regional press days • Assisting with coordination and management of seasonal photography, global campaigns and ecommerce shoots.• Management of new season samples and Celebrity/VIP gifting• Prolific user of Excel and PowerPoint• Documenting seasonal coverage and compiling press reports • Supporting SVP and Global Director with daily tasks• Coordination with other regions in preparation for sample sales and global events• Assisting in the fashion cupboard for UK, VIP and international editorial requests• Conducting daily administrative duties

• Providing a high level of customer service within a premium luxury brand in order to promote sales• Understanding and learning extensive knowledge of product • Enhancing sales by meeting customers needs

• Monitoring online media coverage for the brand • Administrative Duties• Filing cuttings and publications • Database management and upkeep• Maintaining high standards in the press showroom • Producing and distributing mailouts to long lead, mid-lead and regional press

London, United Kingdom

• Building relationships with key media contacts in aiding press appointments and call ins for fashion publications.• Assisting with planning and executing brand events and campaigns • Creating and updating reports and databases. Maintaining general administrative duties.• In-depth knowledge of Gorkana and Google Drive • Over-seeing the press office, managing and training interns• Drafting and editing social media content

London, United Kingdom

• Liaising with a variety of different publications and stylists for product call ins• Various administrative duties held such as: updating databases, sourcing coverage and answering phone calls and emails.• Conducting press releases, blog posts and updating social media pages• Assisting and overseeing the buying department in sourcing product, creating mood boards for current trends.

London, United Kingdom

Providing a high level of customer service within a premium luxury brand in order to promote sales.Understanding and learning an extensive knowledge of different designers and luxury brands to translate knowledge of product to customersEnhancing sales by meeting customers needs. Till operations, Visual Merchandising

London, United Kingdom

• Working across a wide range of clients in conducting research, aiding campaigns and events across different creative industries• Various administrative duties such as updating databases, spreadsheets, answering the phone and filing• The ability to gain further insight in working for a creative agency.

Marble Arch, London

Maintaining control across different till points throughout the storeDuties included processing returns, press and staff discounts and meeting customers needsOffering intense training for new and current staff members when operating the tillsProviding a high level of customer service

Oxford Street, London

Liaising with a variety of different publications for product call insGeneral organisation skills obtained through maintaing organisation for new and current merchandise samples.Assisting in the A/W13 Press day and eventsDuties held include responding to emails updating spreadsheets and databases, which enhanced my organisational and time management skills. In addition answering phone-calls, filing, photocopying and maintaining organisation of samples for current and new collections.

London, United Kingdom

Providing a high level of customer service within a high street brand Understanding and learning extensive knowledge of current trends to translate knowledge to customersPerforming duties such as, Visual merchandising, Operations, Till and Changing room controller.

Bachelor’S Degree, Public Relations, 2:1

Google Analytics

The Fundamentals Of Digital Marketing, Pass

Nationwide programme from Google delivering digital skills training via an online learning platform.

Digital Marketing, Pass

Global online education institution.

Ba, Communication And Media Studies

Semester Abroad. Passed Modules in the following: International News , Broadcast journalism, Creative industries & Media,Issues, Concepts.

A Levels, Media Studies , Film Studies, English Literature, Bbb

Gcse, 10 A-C Grades Obtained:

Activities and Societies: Form Representative (2008) St Annes Athletics team- 1,500 meters long distance and 200 meters sprintThe.