Michaela Fallon Email & Phone Number

Baltimore, Md, Us

Dallas, Texas, Us

RocketDocs is a content management and sales enablement solution that helps businesses work efficiently and win more business. As Director of Marketing, I oversaw all marketing and lead gen initiatives, including:-Increased lead volume by 45% and lowered CPC by 40% in the first six months-Oversaw all PPC advertising including Google Ads, LinkedIn Ads, Facebook Ads, Microsoft Ads, and Capterra-Developed content strategy and implemented a consistent email marketing cadence-Created marketing automation and custom reporting in HubSpot-Restructured website to improve SEO and align with buying journey-Developed product marketing framework and built collateral for each stage in the funnel-Hired, onboarded, and manage new marketing team members

Nyc, Ny, Us

xtraCHEF is a financial and operational management platform built for restaurants. Leveraging a combination of machine learning, data science, and quality control, xtraCHEF provides the power of data and automation to streamline the supply chain.• Created and executed a strategy to double lead volume in 2021• Oversaw advertising across platforms including Google, Facebook, LinkedIn, and industry publications, lowering CPC by 20%• Created and managed automation in Pardot for freemium lead funnels• Produced all marketing emails, including a weekly newsletter with an open rate 30% above industry average• Managed editorial calendar and work with contract writers to develop blog and social content• Assisted in hiring and training of marketing team members• Managed all aspects of tradeshow attendance

Philadelphia, Pa, Us

ChargeItSpot works with some of the biggest brands in the world to provide free and secure cell phone charging to consumers.• Developed marketing strategy for a retail technology startup• Negotiated strategic partnerships with 20+ industry events including NRF, CRMC, and Retail Innovation Conference• Managed relationships with event clients including The Pennsylvania Conference for Women, The U.S. Open, and Fashion Tech Forum• Oversaw PR efforts resulting in coverage in The New York Times, Forbes, and CNN• Managed all aspects of digital advertising including Google Ads, Facebook Ads, and LinkedIn campaigns• Curated content for social platforms and company blog• Wrote website copy• Produced quarterly newsletter with open rate 30% higher than industry average

Philadelphia, Pa, Us

• Unified brand voice across all platforms including website, blog, and social media• Managed relationships with retail clients including Nordstrom, PINK, and Champs• Analyzed kiosk usage data and present to high-level retail contacts• Sourced, maintained inventory, and managed shipment of client gifts

Detroit, Michigan, Us

Venture for America is creating economic opportunity in American cities by mobilizing the next generation of entrepreneurs and equipping them with the skills and resources they need to create jobs.

New York, New York, Us

Chelsea Lighting provides lighting inventory and manages logistics for some of the largest construction projects in New York City.• Assessed job functions in the finance department to identify inefficiencies in use of software program • Presented findings and made recommendations for improvements to senior management• Rewrote and redesigned company’s leave-behind collateral

Edge Business Solutions is a boutique financial consulting firm specializing in large scale redevelopment projects. • Met with commercial contractors to ensure compliance with the Neighborhood Improvement Zone Tax Credit on a $1 billion redevelopment project

Bethlehem, Pennsylvania, Us

PBS39 is a community-owned public television station serving the greater Lehigh Valley.• Managed Facebook and twitter accounts