Michaela Hart Email & Phone Number

Grandville, Mi, Us

General Responsibilities:-Plan and execute a shareholder approved annual marketing plan and budget-Develop content for advertising and marketing campaigns-Develop and coordinate content for social media campaigns-Coordinate, review, edit and design responses to Request for Proposals-Develop, create, and execute print and electronic materials, including marketing pieces, newsletters, advertisements, brochures and displays-Manage corporate website, including development of new pages and website functions; maintain existing website; maintain social media presence and agency blogs-Manage projects from start to completion with vendors-Coordinate advertising-Prepare presentations and handouts as needed for client and prospect meetings-Assist in the planning and coordination of client and prospect seminars and events-Conduct marketing/client research-Manage and organize documents and communications; develop appropriate templates-Administer co-op advertising with carrier partners-Purchase and maintain corporate swag-Oversee Christmas cards and giftsMarketing Updates Implemented at BHS:-Website Redesign-Brand Guidelines-BHS Sales Book & Handouts-Social Media Posts and Schedule-Brand Video-RFP Template-Department Brochures-Analyzed audience needs and develop creative ideas to heighten social media engagement and interaction

Grand Rapids, Mi, Us

Project Manager: -Ensure projects are delivered in a timely matter, under budget and within scope -Respond to client’s ideas and feedback -Develop project plans and maintain plan information in real time -Set up and assign project tasks -Provide mentorship and guidance to student workers to ensure efficiency and that deliverables are being met -Efficient in Project Management tools (Asana, Frame.io, Slack, Harvest) -Plan, organize, prepare, and present at meetingsMarketing:o Select, write, edit, schedule, and post content to specific social media presences (Facebook, Instagram, Twitter) -Produced a Podcast - “The Beyond Stewardship Podcast” -Analyze audience needs and develop creative ideas to heighten social media engagement and interaction -Create content in various forms: images, illustrations, videos and written copy -Design press releases (Emails, Website content, posters, and postcards) -Efficient in Adobe Creative Cloud (Illustrator, Premier, Lightroom, InDesign, Photoshop), Social Media Tools (Hootsuite, Canva, Animoto, Descript) -Increased Social Media followers:  Facebook: 20%  Instagram: 83.2%  Twitter: 15.6% -Book Sales have increased 91% from 2018 to 2019Budget Officer: -Manage grant accounts and general expense accounts -Create budget proposals and annual report that gets presented to the board -Provide monthly reports -Review expenses that grant recipients submit

Holland, Mi, Us

-Handled the day to day maintenance work for our clients' accounts, and solved any problems that arose.-Conducted cold calls to connect with customers and provide appropriate financial recommendations.-Planned and led monthly branch meetings.-Mentored tellers and taught them how to seek and make referrals.

Holland, Mi, Us

-Observed a successful Relationship Manager -Opened up several different types of accounts for customers -Submitted loan applications -Coached and mentored Tellers

Holland, Mi, Us

- Consumer Lending Team Member:o Reviewed all income loan applications and set them up correctly so they could be passed on to the processor o Observed different departments within Consumer Lending; processing, underwriting, closing, and loan servicingo Created an informational presentation that was given to all the Relationship Managers and Retail Administration- Relationship Manager:o Sat with an experienced RM; listened and learned how to effectively communicate with customerso Learned and implemented Macatawa’s Sales Processo Created and presented a Retail Management Trainee Wrap UP presentation that was presented to upper management o Planned and lead monthly branch meetingso Conducted cold calls to check in with customers as well as find potential financial needs for themo Handled the day to day maintenance work for our clients’ accounts, and solve any problems that may arise with them

Holland, Mi, Us

- Customer Service Representative:o Processed customers transactions as well as help with all account inquiries o Found financial needs for customers and referred them to the Relationship or Branch Manager- Service Center Specialist:o Answered questions and concerns regarding accounts, debit card issues, online banking, and product specificationso Resolved difficult customer situations o Navigated through 16 different computer programs o Created an informational presentation and presented it to all of the Relationship Managers and Retail Administration- Customer Service Manager:o Learned the importance for the branches to stay on top of all procedures and regulations. o Planned and lead coaching sessions for the Customer Service Representatives o Performed all the monthly auditso Handled difficult employees and responded appropriately o Created a presentation that discussed issues within the Customer Service Manager position and solutions on how to overcome those

Holland, Mi, Us

- Delivered high standard of service for customers by fielding and resolving inquires while providing recommendations on appropriate products- Maintained bank procedures to ensure proper and accurate balancing of cash drawers- Provided referral traffic by qualifying customers and passing them on to the appropriate Manager

- Responsible for opening and closing of the store, including balancing cash registers- Provided personal recommendations to customers to meet their needs- Assisted in managerial tasks, including complaint resolution, as needed

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Business, Management, Marketing, And Related Support Services