Michaela Iordanova Email & Phone Number

• Managing a portfolio of top clients in FMCG, tobacco, online betting and delivery apps. • Established and maintain a successful partnership with a key client for their B2B platform, managing it for 3 years and ongoing. • Experienced in executing political campaigns. • Proficient in photo and video production, delivering high-impact projects from concept to completion. • Developed in-depth knowledge of the digital ecosystem and effective advertising strategies.

• Key account management for clients in Retail, Travel, FMCG, restaurant chains and more.• Driving seasonal 360° campaigns, including full rebranding and new visual identity.• Deep expertise in print materials and advanced printing and production techniques. • Copywriting and strategic role: from developing names and slogans to delivering full concepts and strategic approaches.

Sofia

• My first steps in advertising, gaining valuable industry experience. • Participated in many agency pitches, sharpening communication skills. • Developed creative thinking, contributing innovative ideas.• Worked with international companies, supporting the team with executive tasks, reporting and oversight.• Gained experience in event management, coordinating and executing successful events.

• Serving as an editor for a prime TV show. • Gaining comprehensive insight into TV production at all levels. • Curating and analyzing impactful topics for show content. • Maintaining high awareness through constant information monitoring. • Presenting and reporting curated segments to the production team.• Continuously enhancing collaboration and teamwork skills.

Master'S Degree, Advertising

Earned Master's with diploma thesis 'Stereotypes in Marketing Communications. Case Studies'

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Graduated with diploma thesis 'Public Opinion and Mass Media Manipulation.'