Social Media Lead
ResponsibilitiesTeam Leadership:- Lead the social media team, providing strategic direction and guidance on day-to-day operationsStrategy:- Develop and manage the social media strategy for Penbrothers to engage with our target audience and align with performance targets and business goals- Stay up-to-date with the latest social media trends, design tools, and applicationsContent Creation and Management:- Oversee the creation of content calendars across the company’s social media channels- Ensure the production of compelling and on-brand social media content- Oversee social media accounts’ messaging, design, and layout- Generate, edit, publish, and share high-quality, engaging content (e.g. original text, multimedia, and news) that resonates with our target B2B audienceAnalytics and Reporting:- Regularly monitor, analyze, and report social media KPIs such as SQOs, engagement rates, followers, etc.Community Management:- Engage with target audiences on social networks—share content, grow the follower base, and improve engagement- Be an active community manager by participating in discussions, communicating with followers/target audience, and responding to queries across social media platformsCollaboration:- Work with every stakeholder to align social media initiatives with overall business goals