Michaela Johnson Email & Phone Number

Cape Town, Western Cape, South Africa

Social media manager for Shoprite South Africa.As a social media manager for Shoprite SA my responsibilities are as follows:- Build trust through ongoing thought leadership in Social Media- Manage creative briefs, client feedback and delivery of content- Plan, create timelines, update status, manage deliverables and expectations- Set up, manage, conduct and contact report on client presentations- When necessary create cost estimates and manage billings- Create clear communication plans for activity across platforms- Create and direct clients content calendars and social posting schedule with bestpractice in mind- Collaborate on Social Media activation proposals for: - Planned campaigns and Adhoc Client briefs - Online listening, trend sourcing, outreach & tactical response - Channel health or emerging channel creation- Mentor and manage interns / junior staff members- Update teams / clients on current and emerging landscape trends, competitoractivity and latest news- Work closely with creative, strategy, production and paid media departments- Ensure effective searchability / tracking / tagging across content- Manage clients creative content bible- Create Always On, Campaign and Tactical content- Assist and manage the production process of content on social jobs.- Assist with influencer Marketing management: - Influencer reviewing, sourcing, outreach and day-to-day management - Influencer briefs, contracts and creative guidelines- Liase with client for content review and approvals- Work closely with Strategy department on Channel, Content, Campaign and Health Audits / Reporting Benchmark, Review, Live Listening, ROI Reporting, daily performance checks and recommendations- Manage Creative Identity of Channel, Content, Templates and Spec sheets

Cape Town, Western Cape, South Africa

In this role as a media strategy intern I conduct the following tasks:1. Compiling media schedule plans for clients that outline where and when ads will run, what types of media will be used (e.g. print, digital, etc), and what audience they are targeting.2. Conducting market research to identify consumer trends, competitive landscape and audience behaviour.3. Budgeting according to the client's needs and objectives to develop an effective media campaign.4. Creating various chase lists that outline the creative assets that are needed from clients to implement the media campaign.5. Negotiating with media owners to implement the most effective marketing campaign for the client.6. Creation of presentations to present the media plan and overall strategy to clients and stakeholders.7. Monitoring and optimizing media campaigns to determine if key performance indicators are being met and how to optimize to improve overall performance.

Cape Town, Western Cape, South Africa

As the social media manager for Bluegrass Digital I was tasked with and completed the following responsibilities for their Instagram, LinkedIn, Twitter and Facebook pages:1. Content creation2. Content strategy3. Social media scheduling 4. Brand community management5. Regular performance reportsIn doing these tasks I successfully incorporated Bluegrass Digital's brand values and brand voice within the content produced for each specific social media channel. As a result key performance indicators which illustrated community engagement were met and led to greater brand awareness.

Cape Town, Western Cape, South Africa

As the marketing coordinator for Bluegrass Digital I was responsible for and completed the following duties:PR:- Oversaw, consulted and managed the external PR firm that provided copywriting and publication services for Bluegrass. - Researched and edited articles for publication in leading B2B publications like TechCentral, Media Update, Intelligent CIO, Business Brief and more. - Successfully pitched and published a technical piece in Bizcommunity in their new #BizTrends2022 section. Social media management:- I was responsible for the following tasks regarding the Bluegrass LinkedIn, Instagram, Twitter and Facebook pages: - Content creation- Content strategy - Content management. - Brand community management- Social media scheduling- Sponsored postsWebsite:- Creation, compilation and publication of articles on the work projects that Bluegrass conducted.- Editing and publication of blog posts through WordPress. - Overall SEO management of the website articles.- General management and upkeep of the Bluegrass website. CRM Email marketing:- Compiled and issued the monthly Bluegrass newsletter and updates to clients and stakeholders.Awards:- Compiled the following in the successful submission of the Bluegrass SMARTIES MMA application: - Storyboard, designs and voice over for the video clip of their Bio Oil campaign. - Visual presentation summarizing the highlights of the Bio Oil campaign for the pitch stage presented before the SMARTIES MMA panel - Outcome: Bluegrass received a bronze award in the 'Mobile App' category for its Bio-Oil Internal Brand Communication app. Showreel:- Compiled the story board for the Bluegrass showreel which is released every three years. - Created and compiled the necessary design assets for the showreel. - Continuously collaborated and engaged with the Bluegrass CEO and external production team to create and execute the showreel. - Outcome: https://www.youtube.com/watch?v=_7bw6vZFFK4

Master Of Arts - Ma, Mass Communication/Media Studies, 72

Thesis: Exploring the Use of Digital Communication Channels as a Means of Employee Communication and Internal Brand Strategy Within South.

Honours Degree, Mass Communication/Media Studies, 75

An Honours degree specializing in media theory, media research, media markets, market strategy and crisis communication. Awarded a first.

Bachelor Of Arts - Ba, Communication And Media Studies