Michaela Lyons Email & Phone Number

Bend, Oregon, United States

Increased brand engagement by across Instagram and TikTok through strategic content creation, utilizing SEO, storytelling, and digital marketing techniques to promote sustainable living practices.Collaborated with over 50 eco-friendly brands, including Mustela and Bite, producing user-generated content (UGC) that drove a 30% increase in social media impressions and expanded audience reach.Developed and executed 100+ social media campaigns, leveraging photography, video editing, and Instagram marketing to showcase sustainable products, resulting in a 20% growth in follower base.

Boosted Engagement by 60%: Created and managed compelling, authentic content for sustainable brands such as Bite, Blueland, Mustela, Burrow, and Cloud Paper. Achieved an increase in engagement across social media platforms by leveraging visually appealing graphics and storytelling techniques.Enhanced Brand Visibility: Negotiated contracts and collaborated directly with eco-friendly brands to design and produce high-quality photos and videos. Successfully increased brand reach and grew user-generated content submissions by 35%, driving greater community interaction and brand loyalty.Applied data analysis to evaluate content performance and optimize strategies, resulting in a 50% improvement in engagement metrics. Utilized insights to stay aligned with trends and enhance the effectiveness of content in promoting sustainable practices.

New York City Metropolitan Area

Designed over 70 original soft home goods collections for prestigious brands like DKNY, Calvin Klein, and Tommy Hilfiger, aligning with both full-price and off-price market trends, increasing product line diversity by 20%.Collaborated with Senior Design Director to curate seasonal color palettes and prints, resulting in a 15% increase in market alignment and driving the successful launch of new product lines. Developed and delivered detailed tech packs for pillows, blankets, bedding, shower curtains, and more ensuring accuracy in design specifications, materials, and patterns, which improved production efficiency by 25% and reduced errors across multiple product lines.

New York, New York

Created 40+ original prints and graphics per quarter for Joe Fresh’s women’s and men’s sleepwear collections, enhancing product variety and aligning with customer preferences, resulting in a 35% sales increase.Led the design process for women’s sleepwear, from concept development to factory-ready artwork and PLM, ensuring seamless production and timely delivery, reducing design cycle time. Conducted bi-monthly work trips to Toronto, collaborating with cross-functional teams and licensing partners like L'Amour and Disney, which improved production accuracy and strengthened vendor relationships, leading to a 10% reduction in production delays.

New York, New York

Supported the CAD/Color team in creating intricate textile patterns and conducting comprehensive trend research. Contributed to the development of innovative designs for prestigious international apparel brands.Designed original prints, graphics, and illustrations for all Kate Spade categories, including ready-to-wear, accessories, footwear, and home decor. Enhanced brand aesthetics and contributed to a 20% growth in seasonal collection sales through visually impactful and diverse design contributions.Developed bespoke specification, pitch, and color sheets for factory production, ensuring precision and adherence to brand standards.

Greater New York City Area

Assisted designers in recoloring, redesigning, and creating repeats for prints in the home and intimates divisions of Tommy Hilfiger. Contributed to the successful launch of seasonal collections, resulting in a 20% increase in print variety.Conducted thorough design concept and trend research for upcoming print and color direction, providing valuable insights that shaped the season's creative direction. Assembled presentation boards and organized print and pattern archives for licensing collaborations. Improved presentation clarity and efficiency by 30%, fostering smoother collaboration with licensees such as Global Brands Group and Delta Galil.

Greater New York City Area

Assisted the design team in creating original artwork for bedding and bath across multiple brands, including Tommy Hilfiger, Dwell Studio, BCBGeneration, and Jones New York. Played a key role in developing designs that enhanced the visual appeal of home collections.Created simple vector sketches, patterns, and prints in full repeats with multiple colorways, streamlining the design process.Maintained and organized the Pantone color library, ensuring accurate color matching and consistency across designs. This organization contributed to a 15% improvement in production accuracy and reduced color-related issues in final products.

Greater New York City Area

Attended daily print and embellishment meetings with designers across New York City, contributing to successful cross-collaboration and timely completion of design projects. Conducted comprehensive trend research and managed the recoloring, cutting, mounting, and organizing of print collections. Improved print collection organization, resulting in a 30% faster turnaround time for design requests and a more accessible resource library for designers.Represented Running Stitch at Premiere Vision NY, effectively promoting the studio's capabilities and forging valuable industry connections.

Greater New York City Area

Enhanced Sales Performance: Represented Cinzia Rocca's brand at major retail locations, including Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale's, Lord & Taylor, and Macy's during the busy holiday season. Contributed to a 25% increase in sales through effective brand representation and strategic product placements.Streamlined Reporting: Successfully tracked and analyzed weekly and monthly selling reports, comparing store and online performance. Implemented data-driven insights that led to a 15% improvement in inventory management and sales forecasting accuracy.Strengthened Vendor Relationships: Attended and facilitated weekly meetings with potential vendors and customers, fostering strong business relationships and securing key partnerships. This proactive approach resulted in a 20% increase in vendor engagement and collaborative opportunities.

Bachelor Of Fine Arts - Bfa, Textile And Surface Design

Associate Of Arts And Sciences - Aas, Fine And Studio Arts