Michaela M. Email & Phone Number

Los Angeles, California, United States

• Evolved and established best-in-class social style guides that scale globally, increased Alexa99 global engagements from 28MM to 42.5MM by 12/31/2022 (+52% YoY).
• Created the visual library for all of Alexa’s international marketing teams that helped total global engagements were up almost 500% WoW with all markets seeing increases in engagement across platforms.
• Define and delivered the core visual assets for the Alexa social marketing team, including print assets, video editing, social content, email, etc. helped shape the customer experience for Alexa on Echo.

• Created original visual assets and graphics for external and internal campaigns, including illustrations, icons, animation, user interfaces, social media collateral, posters, swags, backdrops, etc.
• Established visual style and brand images for key initiatives such as ByteStyle and Work Anniversary Gift Box with a graphic design award
• Worked closely with engineers, project managers, marketing stakeholders, and print vendors to deliver pixel-perfect design that meets creative, strategy, and project objectives

• Provided creative solutions targeting the global audience for the marketing team’s campaigns, product launches, and other initiatives
• Extend the brand identity system from print materials to digital touchpoint including posters, brochures, websites, email newsletters, motion graphics, and digital campaigns
• Evolved and expanded the core brand guidelines by refining colors, typography, photographs, layouts, and design patterns

• Designed a variety of digital visual elements and paid ads for the Advertisement Department with a focus on utilizing visual storytelling to drive revenues and KPIs
• Participated in end-to-end creative lifecycle, from concepting and ideation to production and localization.
• Partnered with technical and creative discipline across the organization to ensure the design complies with brand, platform, and industry-standard specs