Michaela Madden Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

- Drive product strategy for Wayfair's supplier-facing APIs, influencing organization-level initiatives; align APIs with overall product strategy through requirements gathering from internal and external stakeholders, ensuring seamless integration and enhancing supplier experience.- Led the development of an innovative API menu expansion for Wayfair's CastleGate fulfillment partners, enabling streamlined order submission and real-time status checks, generating ~$1M in annual fulfillment revenue and the sell-through of ~$5M in unhealthy inventory.- Conduct supplier research and competitive analysis to possess in-depth knowledge of fulfillment center inventory processes and develop requirements for new supplier-facing fulfillment API menu offerings based on findings.- Led the effort to reduce Net Return Exposure (NRE) by ~$3.6M by increasing API menu offerings to include a way for suppliers to automate cancellation requests and responses.

Boston, Ma, Us

- Collaborated with cross-functional teams to enhance performance and increase send success rate of purchase orders sent through API and EDI integrations to over 99%.- Executed efficient oversight of API and EDI domains, enabling traffic flows for over 80% of Wayfair's orders, equating to ~7B in revenue.- Led the product direction to build a new, in-house EDI platform involving greenfield development to support over 45% of Wayfair order volume.- Implemented project plans, timelines, and milestones for product development projects for API and EDI engineering teams.

Boston, Ma, Us

- Prioritized features based on the value to suppliers vs. effort to build by designing user stories regarding business requirements in partnership with stakeholders.- Spearheaded the transformation of Wayfair's registry and gift card fulfillment process, resulting in an increase of ~$3.5M in registry basket value and 60% growth in the B2B channel within the first year live.- Led the automation of data transfer between external carriers and Wayfair, resulting in the reduction of an estimated $132M in ocean and drayage carrier costs to Wayfair.

Boston, Ma, Us

Boston, Ma, Us

- Worked closely with internal teams such as Supplier Operations and Engineering to develop long-term solutions to common and uncommon EDI issues.- Designed new EDI specifications that satisfy vendor and Wayfair’s internal requirements, tested and launched data files into production, and monitored post-setup accuracy and efficiency.- Drove automation conversations with suppliers to identify ways to increase efficiency in both internal and external workflow processes.