Michaela Nováková Email and Phone Number

Responsible for developing and execution of marketing plan for Czech Republic, Slovakia, Hungary & Poland, which best supports business growth and which is designed to drive brand awareness, leads, demand and pipeline.

Management of events in Czech Republic and Slovakia.

Responsible for the definition/implementation of the marketing strategy and coordination of all marketing activities across IBM brands and channel from segment (SMB, MSP/CSP) point of view in Central and Eastern Europe (Strategy, segmentation, planning, route to market, campaign and budget management, marketing/sales results performance). Support of CEE Commercial Sales Leadership team from OI identification.Facilitated new approach of marketing and built up cooperation with new agency in the region.

Responsible for driving and coordination of all marketing activities related to SMB customers, MSP and BP across all IBM brands (Strategy, planning, segmentation, campaign and budget management, marketing/sales results measurement).Coordinated marketing plan relevant to the local market fully supported by local MM Sales Leader.

Responsible for marketing campaigns management and execution in the country. Leadership of local team responsible for campaigns execution. Focal point for CEE marketing team for campaign execution and marketing/sales results measurements.Driving successful implementation of marketing automatization within the country.

Responsible for coordination of marketing planning, marketing budget management and all marketing campaigns execution to be in-line with internal marketing processes in the country. Managed result-driven approach from measurements of marketing/sales objectives. Close cooperation with financial and audit department.Design, creation and implementation of a local tool for monitoring and managing finances and campaigns. Becoming a consultant for CEE internal audit team in marketing processes.

Responsible for all advertising activities and cooperation with external marketing suppliers in the country. Coordination of marketing planning and execution including budgeting and measurement focused on results. Leadership of event and channel team.Internal objectives accomplished with regards to marketing planning and results of marketing/sales measurement. Successful implementation of "Take back control" advertising campaign as one main campaign.

1/2005 - 4/2006 Marketing Manager- CMO of small marketing team with responsibility to plan and drive all marketing activities including PR- Setup and creation of motivation programs for channel in close cooperation with CEO and CFOEarned the trust of CFO, that all investments to marketing were fully supported and confirmed as results-driven.3/2003 - 12/2004 Marketing Specialist- Responsible for all marketing activities (Managing of ATL&BTL campaigns in cooperation with Design studio, PR&Media Agency and other suppliers)- Planning and execution of all internal events for sellersSuccessful implementation of re-branding and improvement of brand awareness.

Responsible for management of workflow in all agency departments. Co-ordination and supervision of external Creative and DTP Studio.Successfully designed new effective and efficient workflow processes of Agency and their implementation.

Responsible for management of workflow in the whole Agency and organization and supervision of DTP and Creative Department. Leadership of Traffic Managers team. Preparation of all agency activities overview by unit for leadership team.Established effective and efficient workflow processes of Agency built up based on the team of Traffic Managers.

Responsible for evaluation of Peoplemetr data, supervision of department and financial tasks

- Administration work- Organization and coordination of all activities including courses and camps- Preparation of projects including financial overview and budgeting- Creation of all advertising materials and editing of the internal magazine