-Executes social media strategy for a national service organization that provides wellness services, veteran services, housing services, and disaster recovery services to vulnerable people in crisis-Identifies opportunities to positively influence public perception of Endeavors mission-Generates, edits, publishes and shares daily content with original text, image, video, and other graphics to both Endeavors and Endeavors Veteran Wellness Center accounts that builds meaningful connections, informs our audience, and encourages community members to take action-Optimizes organization pages and moderates user-generated content-Continuously improve content and strategy by capturing and analyzing appropriate data, metrics, insights and acting on the information-Collaborates with departments to develop campaigns for event marketing, fundraising, and awareness efforts-Supports current and prospective clients, donors, and volunteers by managing audience interactions online-Leverages digital platforms to amplify impactful stories that drive our mission and mobilize communities for a greater cause/purpose

- Captured picture and video content of participants and clients throughout the day for promotional company use on our website and social media platforms- Created and edits digital content for Instagram stories throughout all camps and competitions- Engaged in activity with followers and responds to online customer inquiries on Facebook and Instagram- Learned company branding rules and techniques to follow when creating content to keep a consistent brand voice across all platforms

- Created social media content for client to use on Instagram and Facebook, along with monthly analytics reports, as partof Advanced Social Media and Analytics course- Used analytics data to develop client portfolio, addressing client strengths and areas for growth

- Analyzed 60+ social media posts for education non-profit- Translated social scientific research to advise client, explaining why certain posts were more engaging- Provided evidence-based guidance for strengthening social media posts for marketing and consumer engagement efforts