Michaela Roštecká Email & Phone Number

Bratislava

I am the Head of Marketing at Touch4IT. My role centers around crafting and executing marketing strategies that align with our company's overarching objectives. I conduct market research to gain insights into our customers' needs and oversee a dynamic marketing team. Additionally, I'm responsible for maintaining brand consistency across all marketing materials and activities, cultivating a strong brand identity, managing public relations and media relations, and increasing brand… Show more I am the Head of Marketing at Touch4IT. My role centers around crafting and executing marketing strategies that align with our company's overarching objectives. I conduct market research to gain insights into our customers' needs and oversee a dynamic marketing team. Additionally, I'm responsible for maintaining brand consistency across all marketing materials and activities, cultivating a strong brand identity, managing public relations and media relations, and increasing brand awareness.𝐀𝐛𝐨𝐮𝐭 𝐓𝐨𝐮𝐜𝐡4𝐈𝐓Touch4IT stands as a prominent software company, specializing in product design and software development. With a team of over 70 experienced professionals boasting more than a decade of experience in designing and building top-quality tech solutions, we cater to the specific needs of our clients' businesses and end-users. Show less

I am responsible for the whole online marketing communication of this brand.

Bratislava

I was responsible for creating a social media strategy, setting budgets for social media activities, and planning campaigns. I managed the integration of social media into the corporate culture and collaborated with the Touch4IT development team. Additionally, I developed benchmark metrics to measure the results of social media programs, analyzed and evaluated social media campaigns and strategies, and reported on the effectiveness of these campaigns.

Bratislava

I was responsible for creating and implementing the entire online marketing strategy for the product Memoti.com - it was a mobile application for creating memorable photo books, calendars, and canvas.

Bratislava

Dedoles is an e-commerce platform specializing in eco-friendly products, primarily clothing, handbags, shoes, and accessories. My responsibilities included copywriting, SEO, email marketing using platforms such as Mailchimp, GetResponse, and Exponea, as well as overseeing the entire social media strategy.

Bratislava

For over a year, I worked as a Copywriter & Editor for the internet portal Zdravie.sk. It is one of the most visited portals in Slovakia dedicated to health, lifestyle, beauty, and healthy foods. My responsibilities included writing PR articles, working with the publishing (editorial) system, and managing the Facebook page and Facebook campaigns.

Bratislava

I was a student intern at the Department of Social Media in the marketing agency VISIBILITY. I was doing market research, copywriting, social media, and various online marketing campaigns.

Bratislava

I worked as an assistant in the Department of Communication and Brand at the telecommunications corporation Orange Slovakia. My responsibilities included working with their internal systems, configuring settings regularly, conducting market research, performing large-scale analyses, and handling operational tasks within the department.

Bratislava

During my part-time jobs, I also freelanced as a copywriter. I collaborated with several Slovak companies and internet portals, primarily focusing on tasks such as copywriting, devising social media strategies, managing online marketing campaigns, and executing email marketing campaigns, among other responsibilities.

Bratislava

I worked as an office assistant in the Business and Economic Department at GENERIX, an investment consulting company. In this role, I was responsible for various office tasks, including receiving and distributing communications, handling deliveries using a company vehicle, managing mail correspondence, and addressing various ad-hoc requests and responsibilities.

Engineer'S Degree, Marketing And Business Management

Bachelor'S Degree, International Relations And Affairs