Michaela Šedivá Email & Phone Number

Czechia

Prague, Czechia

▪ Content strategist and copywriter for customers' businesses from various fields▪ Created and executed D2C campaigns for diverse businesses▪ Built online stores and established brand identity▪ Developed communication strategy from scratch▪ Partnered in preparation of all assets for a successful online campaign - strategy, content, and media optimized for the selected channels▪ Online community management (blog, email flows)▪ Social media & community management

▪Content strategist for the mobile app and B2B clients ▪Project owner▪ Managed and improved CMS for internal and external users▪ Led projects with B2B clients to attract visitors, creating strategic content for them ▪ Created strategic content for B2B clients▪ Social media & community management

Hlavní Město Praha, Česká Republika

▪Strategically planned and executed media mix for digital campaigns▪Managed direct advertisements and maintained strong relationships with publishers▪Led a team of specialists to meet deadlines and budgets for PPC, website analytics, and social media▪Continuously monitored and enhanced ongoing campaigns using various tools▪Generated leads and increased customer base▪Achieved measurable results through strategic planning▪Used tools: Adform, Goole Analytics, Google Ads, FB… Show more ▪Strategically planned and executed media mix for digital campaigns▪Managed direct advertisements and maintained strong relationships with publishers▪Led a team of specialists to meet deadlines and budgets for PPC, website analytics, and social media▪Continuously monitored and enhanced ongoing campaigns using various tools▪Generated leads and increased customer base▪Achieved measurable results through strategic planning▪Used tools: Adform, Goole Analytics, Google Ads, FB Business Manager, internal planning tools ▪Monthly presentation of the results to the clients' board, including forecasts and recommendations for the upcoming time period Show less

▪Increased brand awareness for franchise in Czechia▪Planned a social media campaign for Colours of Ostrava▪Content creation and posting on social media ▪Administrative support

Prague, The Capital, Czech Republic

▪Main conference organizer▪Organized and led marketing and social media efforts▪Organized speakers, schedule, and presentations▪Organized on-site program

Hlavní Město Praha, Česká Republika

▪Key Account and Lead Supply planner for communication with priority suppliers▪Managed key accounts and led supply planning for priority suppliers▪Developed effective logistic strategies with suppliers▪Achieved significant cost savings through optimizing supply chain processes▪Analysed data daily and took actions to continuously improve suppliers' performance through understanding different cost drivers▪Supplier development process - suppliers' continuous logistic and… Show more ▪Key Account and Lead Supply planner for communication with priority suppliers▪Managed key accounts and led supply planning for priority suppliers▪Developed effective logistic strategies with suppliers▪Achieved significant cost savings through optimizing supply chain processes▪Analysed data daily and took actions to continuously improve suppliers' performance through understanding different cost drivers▪Supplier development process - suppliers' continuous logistic and delivery improvement, identifying weaknesses and strengths to raise efficiency▪Planned short-term and long-term business strategies▪Cooperated on business cases and projects within the purchasing team▪Participated in designing and implementing internal logistics software (for cost simulations and production capacities)▪Working on projects and improvements within IKEA supply chain areaIdentifying new potential logistic channels and cost-cutting solutions▪Capacity planning and prioritization in suppliers' production▪Training, coaching, and supervising new staff members Show less

Hlavní Město Praha, Česká Republika

Hlavní Město Praha, Česká Republika

▪ Full responsibility for the registration process of national and international congresses and conferences▪ Direct communication with key clients ▪ Accepting and handling delegates' registrations, accommodation, tours, and social events requests, and other specific needs of the clients, communication with embassies▪ Handling financial aspects, accepting payments via bank transfer, credit card payments, online payments issuing invoices and refunds, administering all accepted… Show more ▪ Full responsibility for the registration process of national and international congresses and conferences▪ Direct communication with key clients ▪ Accepting and handling delegates' registrations, accommodation, tours, and social events requests, and other specific needs of the clients, communication with embassies▪ Handling financial aspects, accepting payments via bank transfer, credit card payments, online payments issuing invoices and refunds, administering all accepted payments for budgeting taxation purposes▪ Close cooperation with the project manager▪ Cooperation with other company departments – accommodation, accounting, graphics, sponsoring▪ Preparation of conference materials Show less

Business Studies

Master'S Degree, Regional Studies And International Business

Bachelor'S Degree, Mezinárodní Obchod

Education record

Summer School - German and Cultural Studies