Michaela Šedivá Email & Phone Number

Prague, Czechia

• Content strategist and copywriter for customers' businesses from various fields
• Created and executed D2C campaigns for diverse businesses
• Built online stores and established brand identity
• Developed communication strategy from scratch
• Partnered in preparation of all assets for a successful online campaign - strategy, content, and media optimized for the selected channels
• Online community management (blog, email flows)

• Content strategist for the mobile app and B2B clients
• Project owner
• Managed and improved CMS for internal and external users
• Led projects with B2B clients to attract visitors, creating strategic content for them
• Created strategic content for B2B clients
• Social media & community management

Hlavní Město Praha, Česká Republika

• Strategically planned and executed media mix for digital campaigns
• Managed direct advertisements and maintained strong relationships with publishers
• Led a team of specialists to meet deadlines and budgets for PPC, website analytics, and social media
• Continuously monitored and enhanced ongoing campaigns using various tools
• Generated leads and increased customer base
• Achieved measurable results through strategic planning

• Increased brand awareness for franchise in Czechia
• Planned a social media campaign for Colours of Ostrava
• Content creation and posting on social media
• Administrative support

Prague, The Capital, Czech Republic

• Main conference organizer
• Organized and led marketing and social media efforts
• Organized speakers, schedule, and presentations
• Organized on-site program

Hlavní Město Praha, Česká Republika

• Key Account and Lead Supply planner for communication with priority suppliers
• Managed key accounts and led supply planning for priority suppliers
• Developed effective logistic strategies with suppliers
• Achieved significant cost savings through optimizing supply chain processes
• Analysed data daily and took actions to continuously improve suppliers' performance through understanding different cost drivers
• Supplier development process - suppliers' continuous logistic and… Show more

Hlavní Město Praha, Česká Republika

Hlavní Město Praha, Česká Republika

• Full responsibility for the registration process of national and international congresses and conferences
• Direct communication with key clients
• Accepting and handling delegates' registrations, accommodation, tours, and social events requests, and other specific needs of the clients, communication with embassies
• Handling financial aspects, accepting payments via bank transfer, credit card payments, online payments issuing invoices and refunds, administering all accepted… Show more
• Handling financial aspects, accepting payments via bank transfer, credit card payments, online payments issuing invoices and refunds, administering all accepted payments for budgeting taxation purposes
• Close cooperation with the project manager

Business Studies

Master'S Degree, Regional Studies And International Business

Bachelor'S Degree, Mezinárodní Obchod

Education record

Summer School - German and Cultural Studies