Michaela Wain Email & Phone Number

Shipston-on-Stour, GB

Evesham, England, United Kingdom

• Leadership and management of Marketing department
• Accountability for developing, implementing and driving Marketing Strategy
• Responsible for increasing brand awareness within both national and international marketplaces
• Accountable for driving high volume, low cost to serve transactions through eCommerce strategy
• Increasing the volume of top of funnel leads through targeted & informed marketing campaigns
• Driving Harrison’s creative content through leadership and oversight of the creative team

Draycott

Stratford-Upon-Avon

• Independent management and execution of targeted marketing communications
• Project Management of company rebrand, including delivery of new CMS website
• Facilitation of end-to-end client marketing campaigns. Key achievement: Managing the build of a micro site, 6-part email campaign and multi-lingual data capture app for Pioneer Pro Audio. Attending and overseeing the.
• Writing, designing and building segmented and AB tested email campaigns in line with sales activity to nurture cross-industry leads
• Curating and uploading web-optimised copy in the form of blogs and news articles
• Managing the website on a day-to-day basis, ensuring technical issues are addressed and resolved

Stratford-Upon-Avon

Coordinating marketing communications activity on a day-to-day basis as above.

Cheltenham Racecourse

• Managing the Cheltenham Racecourse merchandise offering including buying, photoshoots and management of e-commerce listings
• Responsibility for raising the profile of the Cheltenham Merchandise Collection, driving customer engagement and improving sales revenue
• Assisting the Digital Marketing Executive with four website relaunches including SEO, PPC, affiliate marketing campaigns and social media
• Assisting Regional Marketing Executives with the creation of radio campaigns, advertisements, copywriting and the communication of design ideas with creative agencies
• Administration duties included ticket sale reporting, budget tracking, raising purchase orders, invoicing and coordinating deliveries with suppliers

Stratford-upon-Avon

• Establishing PR strategy, focusing on increasing financial revenue through initiating exceptional customer reputation and a strong relationship with local businesses
• Implementing social media strategy using Facebook, Twitter and Instagram, composing copy and liaising with web design agency

London, United Kingdom

• Carried out extensive historical building and land research for ‘The Restoration Man’ Channel 4 production team.
• Initially one week’s work experience was extended to three months as Personal Assistant to three Department Manager's. This included diary management, formatting documents, preparing presentations for meetings.