With background in finance and over a decade of global retail experience, including formative roles at Truworths, Lacoste and The Iconic as VP of Merchandise, Michaela went on to found Style Arcade in 2018. Described by Forbes as 'first of its kind' for retail, Style Arcade has seen some of the world’s most notable brands replace spreadsheets with intelligent analytics and digital range planning.Style Arcade is an AI-powered merchandise buying and planning platform, providing intelligent merchandising recommendations to brands and retailers internationally. The software is the ideal merging of Michaela’s passion for efficiency and technology alongside her extensive career in retail.Style Arcade is venture backed by Acadian Software (Klaviyo, Convoke) and has grown in excess of 200% annually since inception, garnering the trust of over 6,000 global users. Working with pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Dion Lee.