Michael Baranowski Email & Phone Number

New York, Us

London, England, Gb

• Reduced cost of client resources for SEO processes by collaborating with development teams to successfully implement automated schema code across J.P. Morgan’s educational content.• Created content and technical SEO strategies for J.P. Morgan’s educational articles and product content. These SEO enhancements led to a +164% increase in Share of Search and exceeded organic traffic goals by 58% YoY.• Leads and manages a team of SEO professionals, including setting goals and priorities, providing guidance and direction, and conducting performance evaluations.• Effectively collaborated with key stakeholders to expand the scope of SEO services for the J.P Morgan Chase Wealth Management line of business.• Lead cross-functional teams, including content writers, analytics, and marketing specialist, to ensure seamless execution of SEO initiatives.• Effectively worked with web developers on resolving a javascript search engine deindexation issue of valuable article content. These efforts lead to the search engine re-indexation of all article content within a month timeframe.• Standardized tech audits, link analysis, page-level optimizations, and content gap analysis deliverables across J.P. Morgan Chase line of businesses. These deliverables have shown to elevate overall site health and improve organic visibility across the lines of businesses.• Expanded article content by implementing Table, FAQ, and How-to copy across the Chase.com education centers. This content was supported with the appropriate schema code leading to elevations in Share of Search for the Chase.com education centers.

London, England, Gb

• Worked closely with development and creative agencies to achieve 132% increase in organic traffic and an 85% increase in organic conversion rate quarter-over-quarter for a reputable cosmetic brand.• Raised organic rankings on the first page of Google for Vraylar.com by 180% quarter-over-quarter through technical SEO implementations. These implementations included successful implementations of canonical, meta data refresh, link equity acquisition, image alt text, and schema structured data.• Directed SEO efforts in the redesign of a pharmaceutical website resulting in an increase of 100% month-over-month for “find a migraine specialist” on-site search conversions.• Effectively translates and communicates client business goals into organic search objectives.• Provides leadership, mentoring, and management for SEO team of three members.

New York, Ny, Us

• Introduced schema markup across client’s sites. Obtained rich results for elite client’s sites, averaging an increase of 10% in organic click-through rate month-over-month• The Watergate Hotel: Through transfer of link equity and custom schema implementation, The Watergate hotel site recorded the most organic keywords ranking on page one of Google year-over-year. These efforts also helped the site see a 250% increase organic revenue, 175% increase in organic bookings and an 85% increase in organic visitors comparing April 2017 to April 2018• Collaborated with the development team on numerous technical SEO updates to the proprietary CMS. These updates included successful implementations of canonical, alternate links, image alt text, and schema backend implementation• Developed link equity management best practices which have enhanced the quality of SEO servicing for both the company and the client’s organic presence• Perform high level SEO Audits for potential client sites used for sales team presentations to clients• Educated account management, sales team and clients on SEO best practices and overall progress• Provided leadership, mentoring, and management for a team of 3 SEO Specialists• Worked cross-functionally with programming, account management, and content development to ensure effective SEO strategy and optimization• Led SEO strategy which resulted in a 120% increase in organic revenue and an 85% increase in organic conversion rate year-over-year for an elite client’s hotel site

Lenexa, Kansas, Us

• Responsible for enhancing internal website’s backlink profiles by facilitating link building efforts which resulted in acquisition of quality links. • Introduced Implementation of successful link building campaigns in order to increase backlinks and referral traffic to webpage.• Performed spam link analysis across internal sites.• Managed lucrative social media campaigns and day-to-day activities, including scheduling posts, and creating ads.• Utilized various SEO tools to perform thorough keyword research, track progress, and site performance.• Identified poor rankings and develops SEO strategies to best increase webpage positions. • Created Power Point presentations to convey SEO progress, results, goals and updates.• Stayed up to date with trends, guidelines, search engine algorithm changes within SEO.• Provided training sessions for copywriters and SEO new hires.

South River, Nj, Us

• Maintained company’s social media and WordPress website. Liaisoned between social media and sales managers. Maintained relationships with major distributors such as MTV, VH1, and MuchMusic. • Implemented successful social media contests and email outreach programs. Created and design well-targeted online ads.• Created compelling content on Facebook, Twitter, Google+, and other various social media platforms.• Performed standard SEO analysis for the company’s website and competitors.• Sent clients weekly updated reports of their online progress. • Educated and helped clients obtain a better understanding of their online campaigns. • Developed new business partnerships with potential outlets, blogs, and clients.• Helped define best practice SEO procedures. Handled clients’ invoices. Reviewed social media and music video promotion campaign proposals.

West Long Branch, Nj, Us

Performed basic box office functions such as answering patron’s phone calls/questions and selling tickets. Also assisted with day of show tasks including back stage set up, ushering and ticket-taking. Set up dressing rooms and musical instruments. Generated mailing lists for advertisement materials. Assisted with many other marketing efforts including copyediting, event postings and targeted audience research.

New York, Ny, Us

Worked with recording software and composed my own songs for commercials. Also set up equipment for the recording studio. Researched various songs from Elias Arts library for commercial use. Handled audio mixing for productions.

Los Angeles, Ca, Us

Assisted the booking, marketing, and production managers with numerous projects. Helped organize the local bands that performed at the venue. Also helped with marketing research for the shows at the venue by releasing advertisements.

Bachelor Of Arts (B.A.), Music With A Concentration In Music Industry

Associate Of Arts (A.A.), Music