Michael Abata Email and Phone Number
Minneapolis, MN, US
Michael Abata's Location
Minneapolis, Minnesota, United States, United States
Michael Abata's Contact Details
Michael Abata work email
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Michael Abata personal email
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Michael Abata phone numbers
About Michael Abata
Hello! 👋 My name is Michael Abata. I'm currently working for Chewy Vet Care on all things IRL events, partnerships, activations and local marketing. I have 18+ years of brand marketing, licensing, partnerships and retail strategy experience at companies including Target, Shutterfly, CAMP, & Made by Gather. I am a retail marketing catalyst and connector. From integrated brand marketing, media planning to strategy and brand partnerships, I am passionate about leading teams with a consumer-first mindset. As a cultural and consumer futurist, I create business and marketing strategies that inspire action, increase brand awareness/affinity and grow revenue through business development. 🔥I ❤️ developing killer retail experiences, bold brand marketing, innovative licensed partnerships, forward-thinking media strategies/content, elevated consumer research and unexpected cultural-forward partnerships. I am resourceful, growth-minded and scrappy. I lead teams, write creative briefs, plan media, produce content, manage social, run consumer research and more!I advise a variety of startups across the country with a passion for the startup and investment space. I share new ideas, future of retail, brand news, cultural happenings and innovative thinking with the LinkedIn Community.Let's chat, think BIG and talk about the future of marketing, partnerships, licensing, retail and more! ✨I use the pronouns he/him/his.
Michael Abata Work Experience Details
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Chewy Vet Care Local Marketing And National PartnershipsChewyMinneapolis, Mn, Us -
Chewy Vet Care Local Marketing & Community EngagementChewy May 2024 - PresentPlantation, Florida, UsMarketing Chewy's brand-new Vet Care Clinics across the US. Leading partnerships, community events, outreach and localized marketing. Currently in Ft Lauderdale/Miami, Denver CO, Atlanta GA. Coming soon to Austin, Dallas and Houston TX! -
Brand Marketing, Partnerships & Licensing ConsultantAnahata Consulting Llc Jan 2023 - PresentAnahata Consulting is a boutique marketing consultancy focused in retail. I guide brands towards their purpose in retail connecting consumer behavior and cultural insights. From strategy to execution of marketing campaigns, partnerships and media I help teams create unstoppable retail brand experiences. -
MemberSunday Dinner Community Jun 2022 - PresentCurated slack channel and network of kick-ass marketing & creative leaders focused on sharing industry knowledge, creating unexpected partnerships and collaborating on new opportunities. -
Executive Director Brand Marketing & PartnershipsMade By Gather Feb 2023 - Mar 2024New York, New York, UsLed product strategy, partnerships and commercialization marketing team launching three brands at Target, Best Buy, Amazon, Costco, Kroger and Walmart. Managed vendor teams, working with retailer marketing team, engaged influencer & creative agencies.· Launched So Yummy by bella licensed partnership exclusively at Target bringing 100s of viral social recipes to Target guests with stylish, affordable small kitchen appliances· Developed Tabitha Brown Private Label for Target in small kitchen appliances· Re-launched CRUXGG, a licensed partnership with Ghetto Gastro, at Target with paid search, paid media and influencers to quickly become one of Target's best online Air Fryer brands · Brought to life Oprah's Favorite Things and Oprah's Back to School CRUXGG placements on Amazon and Target driving significant increase in awareness and purchase behavior· Introduced content creators/influencers to CRUXGG brand, in partnership with Collectively, rapidly outperforming benchmarks in engagement and intent to purchase· Re-launched CRUX x DJ Marshmello licensed partnership on Amazon.com re-energizing the partnership and creating new demand· Developed private label products and partnerships with mass retailers in US and Canada, sourced licensed partnerships and develop strategy for the re-launching core brand bella across key partners. -
Director Marketing Growth PartnershipsCamp Jun 2022 - Feb 2023New York, New York , UsStrategized and executed long-term new revenue growth and brand awareness opportunities in vending, entertainment, travel, services and web3. · Launched private label product wholesale program with Uncommon Goods· Collaborated with Disney to create new customer acquisition strategies for CAMP shows with Disney Consumer Products, D23 and Disney Movie Insiders· Concepted Disney's Little Mermaid x Walmart Live! x CAMP first-of-kind shoppable experience· Executed Holiday non-profit partnership with Boys & Girls Club of America and Ally Bank leading to $25k worth of toys being donated to Harlem Boys & Girls Club· Orchestrated experience based partnership with Google Kids Space with potential to create CAMP's first-to-market content series -
Strategy AdvisorRem5 Virtual Reality Laboratory Apr 2019 - Jan 2023St Louis Park, Minnesota, UsAdvising REM5VR startup leadership team on empathy training and building opportunities in the Web3, VR & Metaverse marketplace. Brand advocate. Check out https://www.simulacra.io to see the latest! -
Twin Cities Startup Week Steering CommitteeTwin Cities Startup Week May 2022 - Oct 2022Active member contributing to the vision, planning, and execution of the Twin Cities Startup Week programing and events. Created a program called "How Cultural Awareness Can Propel New Ideas". Designed for early-stage to established brands giving Startup Week attendees a fresh perspective on what cultural conversations are impacting brands and resources/tools that grow the diversity of thought and cultural awareness within organizations. -
Director Brand Marketing, Retail And Licensing PartnershipsShutterfly, Inc. Jun 2021 - Jun 2022San Jose, Ca, UsCurated, developed and executed high-impact strategic brand, retail and marketing licensing partnerships including: Ted Lasso x Shutterfly, Shutterfly x KonMari / Marie Kondo, Camp x Shutterfly, and The Onion for Shutterfly while building out a new organizational capability and team that drove increased brand awareness, new customer acquisitions and and short-term growth revenue. -
Youtube Channel Lead, Integrated Brand MarketingTarget Dec 2020 - May 2021Minneapolis, Mn, UsEvolved Target's YouTube channel strategy, growth, and original content series creation. · Propelled Target's channel into an entertainment and shopping growth engine · Transformed editorial, creator and series partnerships by evolving and developing first-of-their kind content including Let's Target Season 3, Sustainability Hacks and Black Entrepreneurship. Winner of "Brand of the Year" and "Best Branded Series" by YouTube Streamy Awards 2021.· Evolved advertising, media and measurement capabilities · Deployed enterprise-wide strategy best practices and use cases -
Cultural & Consumer Sr. Futurist, Integrated Brand MarketingTarget Dec 2015 - May 2021Minneapolis, Mn, UsA "cultural catalyst" that guided Target marketing in the authentic participation of relevant consumer conversations that generate engagement and excitement for the Target brand.• Translated fast/slow culture to c-suite including: mega trends, macro trends & micro trends • Inspired leaders with real-time insights, consumer conversations, cultural movements briefs• Enabled teams with tools, strategies, frameworks and an exchange of ideas• Consulted on brand, campaign and company-wide cultural conversation engagements
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Corporate Social Responsibility Sr. Strategist, Integrated Brand MarketingTarget Feb 2018 - Jan 2021Minneapolis, Mn, UsAccelerated Target’s engagement in corporate responsibility marketing by connecting Target’s purpose of “helping all families discover the joy of everyday life” to brand marketing campaigns, brand/design partnership launches and enterprise-wide initiatives.• Led year-long, editorial-style strategy and purpose-driven marketing campaign• Facilitated marketing campaign integrations w/ Target's corporate responsibility priorities• Acted as a strategic catalyst and change agent across the enterprise • Transformed Target's inclusive product merchandising and marketing experiences
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Localization Marketing Sr. Strategist, Integrated Brand MarketingTarget Mar 2017 - Dec 2018Minneapolis, Mn, UsLed the strategy and execution of a localized marketing program to drive store traffic and awareness of 500+ remodeled Target store locations across the US. Delivered a 2%+ sales comp increase in stores post-remodel. • Drove significant increases in store traffic for newly remodeled stores• Brought a deeper understanding of the remodel consumer journey to marketing activations • Guided marketing work through strategy, creative, media and production development stages• Ran Target’s first-ever scalable, local, store-specific marketing playbook
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Lgbtq Marketing Sr. Strategist, Integrated Brand MarketingTarget Aug 2014 - Mar 2018Minneapolis, Mn, UsPiloted strategy, growth and execution of Target’s LGBTQ marketing campaigns, deepening love and engagement with LGBTQ Consumers. Growing Target to top brand for LGBTQ consumers, achieving significant increases in marketshare and accelerating triple-digital merchandise comps. Target ranked #1 LGBTQ Brand by LGBTQ consumers during campaign from 2016-2018.• Guided growth of the empathetic and differentiated #TakePride LGBTQ marketing campaign• Inspired creative/media partners with meaningful LGBTQ consumer insights and strategies• Managed diverse network of partners to build LGBTQ integration across marketing campaigns• Consulted with internal teams (50+) on multicultural opportunities in the broader retail marketplace• Led national partnerships with HRC, GLAAD, GLSEN & UCLA's Williams Institute• Creator of Google Primer Lesson: "Reach the LGBTQ Audience by being inclusive"
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Consumer Futurist, Brand MarketingTarget Feb 2013 - Dec 2015Minneapolis, Mn, UsChange agent & multi-disciplinary marketer leading accelerated growth opportunity work-streams that enable Target to be more culturally relevant with today's modern consumers. 2015• Researched, educated and lead what it means for a retailer & brand to be "culturally relevant"• Evolved Target's point-of-view on how we interact and participate with relevant, social issues• Partnered in developing Target's long-term strategy around social and digital influencers2013-2014• Advocated and tested consumer-to-consumer opportunities in the digital/physical retail world• Led partnership with Betterific connecting consumer ideas with Target product designers• Consulted on partnership with Bump Club & Beyond connecting and educating local parents
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Category Insights & Strategy Manager, Consumer InsightsTarget Dec 2013 - Aug 2014Minneapolis, Mn, UsDeveloped innovative, long-term business growth strategies, founded in data, primary consumer research and secondary business intelligence for the entertainment, electronics, toys, sporting goods, kids and licensing businesses. • Lead, interpreted and strategized robust qualitative and quantitative primary consumer research• Facilitated cross-functional teams (30+) in immersion of primary/secondary consumer research• Imagined and advanced cross-category, forward-thinking multichannel tests • Identified, sized and built strategies around white space growth opportunities• Managed external research agency work and ongoing relationships
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Marketplace & Brand Strategy Manager, Consumer InsightsTarget Jan 2012 - Dec 2013Minneapolis, Mn, UsResearched & consulted on emerging competitive, consumer, multichannel and digital trends, guiding teams in building authentic, long-term growth brand strategies. Work focused on building a comprehensive understanding of the next generation consumer (Millennials, Generation Z) and next generation retail experience for the larger organization.• Conducted primary consumer, technology, macrotrend and competitive landscape research• Led cross-company forward-thinking growth innovation strategy pilots • Identified major marketplace risks and opportunities for executive clients• Facilitated executive team strategy offsites, guiding the development of long-term brand growth• Prioritized high-level secondary research intelligence partnerships• Built internal collaboration tools to connect intelligence across major business teams
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Category Insights & Strategy Associate Manager, Consumer InsightsTarget Mar 2010 - Jan 2012Minneapolis, Mn, UsDeveloped relevant, long-term business growth strategies, founded in data, consumer research and business intelligence for CityTarget/Target Express urban strategies. • Led and interpreted robust qualitative and quantitative urban research projects• Leveraged consumer, competitive and macroeconomic trend intelligence for strategy building• Prioritized competitive threats and white space opportunities for sr. executive clients• Oversaw teams (20+) in the immersion of consumer research and strategy development • Managed multiple external insight/creative agency's work and ongoing relationships
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Creative Producer, Marketing CreativeTarget Nov 2008 - Mar 2010Minneapolis, Mn, UsDesigned and delivered impactful brand experiences, connecting internal audiences with Target’s brand, culture and corporate strategy.• Produced meeting presentations, videos and set design for senior executive clients• Led cross-company, creative concepting sessions • Directed in-store and headquarters photo and video shoots• Established best practices for creative media production team
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Meeting & Event Planner, Marketing CreativeTarget Aug 2007 - Nov 2008Minneapolis, Mn, UsDesigned and managed engaging meeting experiences, connecting internal audiences with Target’s brand, culture and corporate strategy. • Oversaw multi-day, 12,000+ attendee internal meeting logistics & budgets• Led cross-company, functional teams (10+) in the development and execution of meetings • Managed multiple external vendor relationships and on-site work• Designed and produced innovative after-meeting, 2,000+ attendee events
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Sr. Business Analyst, Merchandise PresentationTarget Nov 2006 - Aug 2007Minneapolis, Mn, Us• Responsible for designing sales-driving merchandise displays in beer, wine, spirits• Analyzed product presentation, inventory and sales data to build impactful presentations• Managed team (6+) using proprietary consumer-data driven algorithm for store-specific displays• Oversaw cross-company internal and external partnerships
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Business Analyst, Merchandise PresentationTarget Sep 2005 - Nov 2006Minneapolis, Mn, Us• Responsible for designing sales-driving merchandise displays• Analyzed product presentation, inventory and sales data to build impactful presentations• Developed planogram transition best practices to increase accuracy and reduce workload
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Board Member & Leadership Team MemberLegacy Lofts Mar 2019 - Sep 2020Condo association board member for 374 Unit Condo Building in downtown Minneapolis - one of the largest condo developments in the Twin Cities with a multi-million dollar operating budget. Led administration and the board liaison to the building & house capital improvement committee.
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Presenter & Modern Consumer GuideThe Late Majority Sep 2015 - Sep 2016Minneapolis, Minnesota, UsResearched & taught the importance of connecting modern consumer behavior to business, marketing and brand strategies. Guided leaders in the understanding of the future of business in a world of shifting consumer demands, a digital economy, and an innovation mindset. -
Customer Experience SpecialistBest Buy Aug 2004 - May 2005Richfield, Minnesota, Us -
Executive Team Lead Intern, StoresTarget May 2004 - Aug 2004Minneapolis, Mn, Us• Performed duties in managing guest/team relations, store logistics, and asset protection• Explored the role of the downtown store with the corporate headquarters• Gained knowledge of store operations and management strategies
Michael Abata Skills
Marketing Strategy
Customer Insight
Marketing
Retail
Social Media Marketing
Marketing Research
Leadership
Strategy
Multi Channel Marketing
Social Media
Business Strategy
Consumer Trends
Strategic Thinking
Consumer Insights
Brand Development
Brand Management
Design Thinking
Competitive Intelligence
Integrated Marketing
Brand Architecture
Event Management
Innovation
Trend Research
Entrepreneurship
Merchandising
Retail Design
Trend Analysis
Trend Spotting
Graphic Design
Millennials
Lgbt Marketing
Creative Direction
Digital Media
Strategic Insights
Cultural Anthropology
Retail Industry
Large Group Facilitation
Creative Strategy
Adobe Creative Suite
Michael Abata Education Details
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Hamline UniversityManagement -
Columbia Business SchoolPersonal Leadership & Success
Frequently Asked Questions about Michael Abata
What company does Michael Abata work for?
Michael Abata works for Chewy
What is Michael Abata's role at the current company?
Michael Abata's current role is Chewy Vet Care Local Marketing and National Partnerships.
What is Michael Abata's email address?
Michael Abata's email address is ma****@****amp.com
What is Michael Abata's direct phone number?
Michael Abata's direct phone number is +163088*****
What schools did Michael Abata attend?
Michael Abata attended Hamline University, Columbia Business School.
What are some of Michael Abata's interests?
Michael Abata has interest in Football, Exercise, Sweepstakes, Nascar, Home Improvement, Reading, Watching Auto Racing, Sports, Watching Basketball, Hockey.
What skills is Michael Abata known for?
Michael Abata has skills like Marketing Strategy, Customer Insight, Marketing, Retail, Social Media Marketing, Marketing Research, Leadership, Strategy, Multi Channel Marketing, Social Media, Business Strategy, Consumer Trends.
Who are Michael Abata's colleagues?
Michael Abata's colleagues are Jesse Gallegos, Christine Reinicke, Shweta Kapoor, Jorge Mendoza, Raqeeb Rashidi, Michael Fetty, Max Matyascik.
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