A creative, strategic and brand focused global Marketing Director with 20+ years’ experience of brand building, marketing strategy and creative delivery. A proven record of developing and executing world class brand and creative strategies and ideas that help businesses grow by collaboratively leading insight and data-led strategic marketing thinking and taking a hands-on approach to delivery.Has led high performing brand and creative teams and delivered significant improvements in creative and media agency outputs and brand health. Experienced in partnering with stakeholders across complex international businesses to define brand direction, strategy, architecture, visual identity, creative platform and media mix approaches and to create and measure new initiatives to improve brand health and business performance.A track record of using creativity as a lever for growth and challenging existing thinking to maximise the impact of marketing.