Michael Benson

Michael Benson Email and Phone Number

Senior Director European Marketing, Innovation and Digital @ Church & Dwight Co., Inc.
London, GB
Michael Benson's Location
London, England, United Kingdom, United Kingdom
Michael Benson's Contact Details
About Michael Benson

Chief Marketing Officer / Vice President level marketing leader with extensive international marketing experience for Business-to-Consumer (B2C) brands (consumer packaged goods, FMCG) and Business-to-Business (B2B) businesses.Exceptional career in client and consultancy leadership roles as a commercial marketer and marketing strategy and brand strategy expert.Entrepreneurial and commercial marketer. Consistent record of creating successful brand development strategies and delivering new business growth for international brands. Proven omnichannel business builder across retailers and eCommerce, including direct-to-consumer (DTC), Amazon and Social Media.Delivered award-winning marketing communications and multi-channel digital marketing. Highly experienced across all traditional advertising, digital advertising and social media marketing channels.Strong and inspirational team leader. Excellent leadership and influencing skills. Exceptional communication skills. Team leadership of large marketing functions and multifunctional teams

Michael Benson's Current Company Details
Church & Dwight Co., Inc.

Church & Dwight Co., Inc.

View
Senior Director European Marketing, Innovation and Digital
London, GB
Michael Benson Work Experience Details
  • Church & Dwight Co., Inc.
    Senior Director European Marketing, Innovation And Digital
    Church & Dwight Co., Inc.
    London, Gb
    View
  • Church & Dwight Co., Inc.
    Senior Director European Marketing, Innovation & Digital
    Church & Dwight Co., Inc. Jan 2023 - Present
    Ewing, New Jersey, Us
    CMO role. Building the European marketing organisation and capabilities. Business strategy and brand portfolio management. New brand launches and brand strategy planning and execution. Innovation management to build NPD pipelines to drive future growth. Responsible for establishing advance digital practices to grow on and off line sales
    View
  • Church & Dwight Co., Inc.
    Marketing Director
    Church & Dwight Co., Inc. Jun 2014 - Dec 2022
    Ewing, New Jersey, Us
    Leading marketing management and successfully growing a portfolio of 17 CPG / FMCG brands in Personal Care, Haircare and Healthcare. Covering market planning, marketing strategy and channel strategy.Bringing to market innovation and new product development to meet UK and international market needs.Growing the ecommerce and direct-to-consumer (DTC) business with new brands and digital first strategies. Delivering award-winning marketing communications and brand marketing campaigns. Media planning for all offline and online advertising. Multi-channel digital marketing including social media marketing and performance marketing. Leadership of advertising, marketing services and media agencies.Growing a talented marketing function and leading multifunctional teams.
    View
  • Kent Association For The Blind
    Board Trustee
    Kent Association For The Blind Feb 2016 - Present
    Maidstone, Kent, Gb
    Jointly responsible for the governance and strategic direction of the charity. Acting as marketing advisor on audience segmentation and targeting, marketing & PR programmes and fund raising activity.
    View
  • Interbrand (London)
    Regional Director
    Interbrand (London) 2011 - Jun 2014
    New York, Us
    International role responsible for C-Level client relationship and stakeholder management. Project management and leadership of multifunctional teams.Leader of new business development and pitch management. Winning projects to bring significant new business revenue per year.Strategic consultant for major international Business-to-Consumer (B2C) and Business-to-Business (B2B) brands in a broad range of industries including healthcare, beverages/FMCG, telecoms, shipping and automotive.Directed the creative development of the brand experience, brand identity, marketing strategy and brand communications from idea to implementation. Extensive use of market research to create consumer insight-led solutions.
    View
  • William Grant & Sons
    Global Brand Director
    William Grant & Sons 2007 - 2010
    Bellshill, Lanarkshire, Gb
    Leader of the Glenfiddich Global Brand TeamSuccessful market planning and marketing strategies grew the company’s flagship brand to a new sales record.Developed international marketing communications for offline and online advertising and digital marketing.Innovation and range development capturing new consumers and expanding the portfolio franchise
    View
  • Diageo
    Global Marketing & Innovation Director
    Diageo 2003 - 2006
    London, Gb
    Development and implementation of marketing strategies for the Johnnie Walker luxury brands. Delivered innovation opportunities across all Johnnie Walker brands. Drove revenue growth with successful market planning, marketing strategy and channel strategy.
    View
  • Sapient
    Director Of Business Consulting
    Sapient 1999 - 2003
    Boston, Ma, Us
    Managing board level client relationships and senior stakeholder management. Led multifunctional consulting teams to deliver strategies and thought leadership for establishing online businesses. Development of strategic brand and marketing thought leadership. Driving and delivering new business development
    View
  • New Solutions
    Senior Consultant
    New Solutions 1997 - 1999
    Gb
    Strategic marketing consultancy. Leader of project teams, and responsible for client relationships at board level. Responsible for winning new business.
    View
  • Unilever
    Regional Business Manager: Rimmel
    Unilever 1995 - 1997
    Blackfriars, London, Gb
    Planning and implementation business development and brand development strategies across 10 countries and 20 brands.
    View
  • Unilever
    Group Product Manager: Elizabeth Arden
    Unilever 1992 - 1995
    Blackfriars, London, Gb
    Managed a portfolio of premium cosmetics, skin care and fragrance brands
    View
  • Dunhill
    Product Manager
    Dunhill 1989 - 1992
    London, England, Gb
    View

Michael Benson Skills

Brand Development Marketing Strategy Brand Management Strategy Customer Insight Marketing Business Development Brand Architecture Integrated Marketing Leadership Fmcg Marketing Management Market Planning Brand Equity Global Marketing Crm Advertising New Business Development Corporate Branding Consumer Products Positioning Marketing Research Fast Moving Consumer Goods Product Innovation Brand Awareness Business Strategy Product Management Consulting Strategic Planning Market Research Digital Marketing Sales Public Relations Online Marketing Product Development Social Media Marketing Digital Strategy Social Media Business Planning Market Analysis Trade Marketing Online Advertising Product Marketing E Commerce Management Strategic Thinking Cross Functional Team Leadership Team Leadership Consumer Insight Competitive Analysis Packaging

Michael Benson Education Details

  • Kingston University
    Kingston University
    Marketing
  • Queen Mary University Of London
    Queen Mary University Of London
    Chemistry

Frequently Asked Questions about Michael Benson

What company does Michael Benson work for?

Michael Benson works for Church & Dwight Co., Inc.

What is Michael Benson's role at the current company?

Michael Benson's current role is Senior Director European Marketing, Innovation and Digital.

What is Michael Benson's email address?

Michael Benson's email address is th****@****ail.com

What is Michael Benson's direct phone number?

Michael Benson's direct phone number is +4418927*****

What schools did Michael Benson attend?

Michael Benson attended Kingston University, Queen Mary University Of London.

What skills is Michael Benson known for?

Michael Benson has skills like Brand Development, Marketing Strategy, Brand Management, Strategy, Customer Insight, Marketing, Business Development, Brand Architecture, Integrated Marketing, Leadership, Fmcg, Marketing Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.