• Oversee performance marketing programs focused on customer experience, sales growth, customer acquisition, and product innovation. • Design, implement, and manage a $12M shadow P&L to financially align site and merchandising operations.• Maintain relationships with 10+ merchants across 5 categories, including vendors such as P&G, 3M, Epson, Brother, Clorox, Lysol, Avery, and Purell to grow the paid media business, which contributed to our team surpassing forecasts 12 months in a row.• Manage agency partners for media activation, campaign execution, and performance reporting.• Created and monitored a media planning campaign tracker for all onsite media programs.

• Effectively delivered all store graphics and in-stores displays for the grand opening of the NY flagship store in a month timeline.• Maintained, developed, and implemented a store programming map and calendar for over 20 content refreshes for Outlet Stores and the NY Flagship Store to ensure brand consistency across stores. • Planned and managed the spend of an annual budget used for the production of story-telling print, digital and interactive experience materials.• Developed ongoing visual experience go to market plans for various needs at the Flagship Store such as celebrity/ambassador appearance events, story-telling product launches, rotating customization hands on artist moments, interactive sport and esport experiences and more.

• Brainstormed, managed, and executed nearly 100 unique annual projects for the 110-door outlet chain; such as, in-store graphics, email marketing, mall projects, events, and project workflow.• Managed bi-annual Friends and Family program.  Successfully hit a $4M revenue target and a 100% participation goal.• Produced and delivered monthly reports to the company that included comprehensive research of the footwear/apparel/retail industry that drove strategic takeaways and action steps to influence our marketing strategies and initiatives go forward.• Oversaw a marketing budget and ended the year under budget by implementing a new process to track ROI.

• Worked cross functionally with Retail Planning, Visual Merchandising, Allocations, and Operations teams to execute seasonal plans and store experience• Assisted Retail Apparel Merchants in providing business updates at weekly and monthly meetings including strengths, weaknesses, and actions to move forward• Managed seasonal assortment, pricing promotions, and inventory levels for Kids Apparel on puma.com and in Puma Outlet Stores• Organized group events for Retail Merchandising team to foster community service and training

• Supported retail merchandising team in all responsibilities including but not limited to visual line plans, forecasting, entering orders, setting up product, tracking deliveries, creating presentations, and preparing for sales meetings• Partnered with Retail Marketing and Visual teams to ensure assortment was supported as planned• Visited stores and monitored competition on websites to ensure the Puma brand was in the market consistently

• Assisted in the delivery of creative assets, photography, and copy, including managing vendors, production schedules, job trafficking, budgeting, and approval processes• Delivered physical and digital assets on time and in budget to successfully launch 3 seasons’ brand campaigns• Provided day-to-day support for the creative services marketing budget including tracking and processing of invoices• Oversaw physical and digital asset creation along with project tracking for both spring and fall global sales conferences (photo shoots, booklets, banners, catalogs, videos, and retail/website mockups)• Generated POP/visual display programs to amplify Keds brand presence at retail and distributed creative assets to accounts quarterly to use in-store and online• Managed the digital asset management system to provide global partners with photography assets, brand guidelines, social media and PR toolkits, and campaign launch assets