Michael A. Canfield Mba Email & Phone Number

Ocala, Fl, Us

Ocala, Fl, Us

Placerville, Ca. 95667

Here, I standardized operational policies and procedures to ensure efficiency and productivity. Directing a team of six individuals, I fostered a positive environment working toward common goals as well as implemented benchmarks including equine evaluation policies and profitability analysis activities. Some of my key contributions are as follows:■Enhanced workforce and maximized team performance by creating and managing three training programs involving content creation, lessons, workshops, clinics, equine evaluations, training and event management. ■Headed marketing and promotional efforts as well as administered housing contracts with clients; established and strengthened vendor relations and negotiated contracts.■Boosted clinic, lesson, and workshop revenue by 12% in 2017; exceeded 2018 profit projections by 6% and 2019 profit goals for first quarter by 4%.■Created and managed Equus Fest--a regional event with over 75 exhibitors, five clinicians, and several food vendors; reduced site rental costs by 12% through negotiations; sold all vendor spaces within two months of promotion; attained profits above costs before event reached 45% over costs.

Red Hook, Ny

Kerhonkson, New York, United States

Achieved 85% click rate and 70% pass through rate on direct email marketing campaigns; increased website click rate by 35% and pass through rate by 20% compared to previous years; grew online ticket sales by 25% by creating cost-effective ticket packages.• Improved event results by administering and analyzing post-event surveys, uncovering gaps and issues and recommending solutions for future events. Increased lead generations by 12% over previous years.• Developed twelve new profit generating equine focused programs, increasing barn revenue by 15% over previous years. Since our reopening in July, 2020 sales have exceeded expectations by 35% over last year in just nine weeks.• Attained 15% cost savings and removed attrition rates by revitalizing aspects of Barn Operations while negotiating better contracts with local vendors and service providers. • Wrote and produced an ongoing video series which has increased brand recognition by 20%.• Ensured increased Guest Satisfaction reviews by 10% through the development of Team Training programs and improved training protocols for a 12 person team.

El Dorado Hills, Ca

Boosting revenue, sales, brand visibility, and community outreach, I created marketing campaigns including email blasts, web content, social media promotions, podcasts, press releases, media relations, and promotional material for two annual equine consumer expositions. I spearheaded operations including exhibitor relations and coordination, clinician relations, contract negotiations, booth sales, event layout and floor planning, and onsite event coordination.Some of my key contributions are as follows:■Achieved 85% click rate and 70% pass through rate on direct email marketing campaigns; increased website click rate by 35% and pass through rate by 20% compared to previous years; grew online ticket sales by 25% by creating cost-effective ticket packages.■Improved events by administering and analyzing post-event surveys, uncovering gaps and issues and recommending solutions for future events.■Streamlined event operations by crafting event guides, exhibitor handbooks, and operational manuals for clients and guests.■Attained 15% cost savings and removed attrition rates by steering contract negotiations with hotel vendors; saved 10% on show designer rates for event set up and 35% on external media marketing costs by using trade/barter as part of contract.■Increased vendor participation by 15% in 2018, leading to additional $124K in revenue for booth sales over 2017 events. ■Wrote and edited numerous articles published nationally.■Ensured event success by managing a team of 22 volunteers, offering guidance across event operations including issue resolution, event setup/tear down, registration, and support.

El Dorado Hills, Ca.

Here, I drove profitability and success of events by analyzing finances and forecasting financial profitability and impacts. I directed marketing efforts including email blasts. I improved events by assessing guest feedback, wrote event guides and operational manuals, defined event protocols, and formulated standards for communicating with international participants and officials worldwide. I also led event program setup, room request management, travel arrangements, and technical training for team. Additionally, I excelled in a high-pressure, deadline driven environment to manage multiple programs and events concurrently.