Michael Cation Email and Phone Number
He steps back, top of the key, over the outstretched arms of two defenders, fires from deep…What began as a dream to call high-level basketball has evolved into a successful career in public relations. Using many of the same skills it takes to be an effective broadcaster – storytelling, creativity, writing – my career is now on a path that is even more gratifying. With a Master’s degree from the University of Florida and 15 years in communications, my passion for this profession only continues to grow. Just as in play-by-play, I do not know what comes next, but I will assuredly be ready for it.
Superior Healthplan
View- Website:
- superiorhealthplan.com
- Employees:
- 742
-
Director, CommunicationsSuperior Healthplan Oct 2021 - PresentKansas City Metropolitan Area• Oversee public relations team, graphic designers, content strategies, and initiatives for one of Centene Corporation’s (Fortune 25) largest subsidiaries and the #1 managed healthcare organization in Texas, including media relations, executive communications, employee communications, social media, and brand strategy.• Secure an average of 220 positive media mentions in Texas publications annually, including most recently the company’s wide-ranging effort to support the Uvalde, Texas community. • Partner with multiple agencies as well as internal leadership to develop high-performing, multi-channel advertising campaigns to retain and recruit new members, aiding the company’s business objectives. • Lead all employee, CEO, culture and change communications plans and strategies, including mass emails, intranet articles, videos, newsletters, and town halls, securing average open rates of 97% since 2021.• Invited to serve on new Diversity, Equity & Inclusion Council while also managing employee engagement strategies and committees, leading to an average engagement rate of 90% or higher since 2018.• Nominated to be a culture ambassador as part of Centene’s inaugural program, helping facilitate discussions and lead tradings for employees across the enterprise. -
Sr. Manager, CommunicationsSuperior Healthplan May 2019 - Oct 2021Kansas City Metropolitan Area• Wrote and produced 150 employee communications annually, including newsletters, videos, intranet articles, infographics, mass emails, and surveys, increasing click rates by 50% over 3 years.• Managed all internal and external communications related to COVID-19 pandemic.• Identified and produced more than 30 member testimonials and other engaging videos. -
Manager, Marketing And CommunicationsSuperior Healthplan Nov 2017 - Apr 2019Austin, Texas, United States• Developed company’s first Community Investment Report, shared with legislators and other stakeholders.• Created company’s first crisis communications plan to align with internal and external strategies.• Led employee recognition committee, increasing internal awards by 500% over 2 years. -
Sr. Marketing And Communications SpecialistSuperior Healthplan Feb 2016 - Oct 2017Austin, Texas, United States• Established company’s first internal communications strategy, launching newsletters, internal magazine, and podcast to communicate with all employees.• Worked with corporate, government relations, and other partners to support public relations initiatives. -
Marketing And Communications SpecialistSuperior Healthplan Aug 2014 - Jan 2016Austin, Texas, United States• Key contributor in complete company rebrand, including strategy as well as internal and external communications.• Launched company social media channels and oversaw advertising and content creation.• Established formal internal communications strategy, completing 85 projects in first year.• Developed advertising creative and strategies for print, radio and digital campaigns.• Led communications campaigns designed to reach 1.2 million members. -
Public Relations ConsultantMarihelen Wheeler Campaign Jan 2014 - Oct 2014Gainesville, Florida, United States• Created and maintained website and social media content for U.S. Congressional campaign.• Designed and implemented strategic communications and fundraising plans.• Communicated with current and prospective donors using written and verbal tactics.
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Public Relations InternSpecial Olympics Kansas May 2013 - Aug 2013Mission, Kansas, United States• Developed year-end fundraising campaign designed to increase donors.• Assisted in the organization of special events, including the 2013 Kansas State Summer Games.• Managed social media content, creating various campaigns to further promote organization. -
Communications SpecialistThe Collier Companies Nov 2012 - May 2013Gainesville, Florida, United States• Prepared leasing contracts worth as much as $15,000.• Gave residential tours to prospective residents.• Communicated both verbally and in writing with current and prospective residents.• Updated website content. -
Director Of SportsPritchard Broadcasting Corp. Aug 2008 - May 2012Burlington, Iowa, United States• Managed sports staff and sports programming for 6 radio stations.• News and sports anchor, reporter and fill-in morning show host.• Worked as public address announcer and emcee for professional baseball and other events.• Served as play-by-play announcer for more than 250 college and high school sporting events in 4 years.• Updated station websites and social mediums daily.
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Director Of News And SportsKhbt-Fm May 2007 - Aug 2008Humboldt, Iowa, United States• Responsible for all on-air news and sports content.• News and sports anchor.• Morning DJ.• Play-by-play of high school football, basketball and soccer.• Updated station website daily.
Michael Cation Education Details
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Public Relations -
Mass Media -
Public Relations/Image Management -
Mass Communication/Media Studies
Frequently Asked Questions about Michael Cation
What company does Michael Cation work for?
Michael Cation works for Superior Healthplan
What is Michael Cation's role at the current company?
Michael Cation's current role is Director, Communications.
What schools did Michael Cation attend?
Michael Cation attended University Of Florida, Baker University, University Of Florida, Baker University.
Who are Michael Cation's colleagues?
Michael Cation's colleagues are Alectra King, Madeline Smith, Ada Sanchez, Ladonna Moreno, Rachelle Palima, Gina Chabayta, Lucy Escobar.
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