• Lead global organization with offices in Atlanta & China focused on turnaround restructure, growth strategies, international sourcing, supply chain development, customer & vendor relations; with the direct management of all business functions including Sales & Marketing, Supply Chain Sourcing & Execution, Finance, Human Resources, IT, & Legal.• Reinvented Westminster’s go-to-market strategy, shifting supply chain to direct import programs focusing on larger and more profitable customers to drive scalable growth resulting with revenue increase +50% & profit increase +300%.• Reengineered organizational supply chain, curating supplier network to create strategic partnerships and reduce Asian ports-of-exit from eight to three while building duplicative sourcing on +1,000 SKUs, supporting the strategic requirement to deliver the low-cost option for retail customers and ensure uninterrupted flow of goods during unexpected port and factory shutdowns, resulting in flat or reduced factory pricing on +90% of SKUs in 4-year period.• To optimize customer network sales revenue, rebuilt a team of sales directors and outside agencies to focus on strategic and customized approach for each key partner by leveraging value chain opportunities from product manufacturing through the retail transaction including merchandising assortment, store placement, packaging and creative, driving +50% growth through product & category expansion into furniture, small electronics, and outdoor and classic games.• Sourced multiple transaction opportunities while leading negotiation, valuation modeling, & deal structure for sale of Westminster with largest US Distributor (scheduled to finalize in June 2023)• Executed complete transformation of commercial strategy through data driven consumer insights & analytics shifting focus from toy & gift exclusively to an opportunistic strategic sourcing organization resulting in new customer acquisition; Walmart, Walgreens, Amazon, Kohl’s, Wayfair, & TJX.

• As a General Manager, lead omni-channel strategic development and associated $120MM P&L performance, collaborating with Board and leadership stakeholders to reshape the organization and create relevant solutions, guiding team to execute cross-functionally to develop products and programs necessary to drive growth within under-penetrated mass channel. • Designed customized programs including deal analysis, business trends, forecast updates, competitive insights, and macroeconomic trends for CEO and senior C-Suite leadership, realigning the organization to meet changing consumer buying habits for the mattress category.• Maximized an organizational change, executed reengineering of SSB Supply Chain to enhance direct-to-consumer fulfillment resulting in lead time reduction to consumer from +20 days to 2-5 days, including introduction of 3PL warehouse for forward inventory, sourcing and negotiation of multiple third-party partners, and integration of IT solutions to drive automation.• Successfully executed new business development opportunities across Mass Omni-Channel Retailers. Launched the home improvement category through placement at Home Depot and Lowes, delivered in store product placement at Costco, and delivered in store 4th wall placement at Walmart, all contributing to +$30MM in sales growth.

• Launched the Serta business relationship at the largest US mattress retailer (Mattress Firm), driving organizational alignment across all business functions by leading a team of three Senior Managers to interconnect 3,500 Mattress Firm locations and 125 warehouses with 18 Serta mattress manufacturing facilities (including four licensee-owned facilities). • Full responsibility for $150MM P&L, having executed contract re-negotiations, strategic merchandising and Serta brand blueprint, product line updates and launches; realizing an annual +$8MM net profit improvement vs. initial contract and merchandising agreement. • Created best practices to support daily business functionality, meeting retailer and company requirements for sales order execution, production, EDI troubleshooting, AP / AR resolutions, and customer service escalations, with oversight across all functions related to Mattress Firm account for the Serta brand; launching processes to support sales training, merchandising, operations, finance, accounting, IT, eCommerce, and customer service.

• Managed twelve area trainers & three direct sales reports supporting regional accounts in the southeast US, competing through thoughtful merchandising, best-in-class service to mitigate product and execution challenges, sales training program creation, and implementing marketing programs across four (4) regional accounts.

• Tasked to drive growth within existing customers and prospect for new retailer distribution by leveraging Serta’s national advertising umbrella, retail advertising tools, products & displays, and by executing on sales training and service with retailers. Successfully exceeded company YOY sales growth targets for four (4) consecutive years.

• Responsible for all quality related aspects of $60MM in furniture and bedding inventory, driving improvements from the customers service team, to inspection, material handling and furniture repairs; creating and executing vendor and delivery driver accountability and chargeback program to improve customer satisfaction and reduce clearance center markdowns +$2.5MM annually.