Michael Chapman Email & Phone Number

Kirkland, WA, US

Seattle, WA, US

Troy, Michigan, US

Developing communication strategies in support of Amazon People, Experience and Technology Applications product launches and enhancements

South San Francisco, California, US

• Developed and executed comprehensive internal communication strategies aligned with GTM objectives, ensuring employees were informed and engaged with organizational priorities.
• Implemented strategic communications framework to optimize field messaging, resulting in a 92% reduction in global email traffic and 7 hours of productivity returned to sellers per month.
• Oversaw implementation and launch of Firstup (omni-channel internal communications platform), and enhanced its usability and functionality as a central hub for GTM information.
• Managed internal communication campaigns for major operational changes, including sales compensation, sales incentives, and territory planning.
• Collaborated with cross-functional teams, including GTM leadership, Product Marketing, Sales Enablement, Revenue Operations, and People, to coordinate communication efforts.
• Helped produce yearly Sales Kickoff and quarterly all hands by creating engaging and informative sessions tied to organizational priorities, such as yearly awards, annual user conference, and global training strategy.

Seattle, WA, US

• Built and managed internal communications strategies, programs, and mechanisms that drove awareness and adoption of key organizational priorities within the AWS global Field organization.
• Led global communications programs for AWS Prospecting Days, AWS Sales Kickoff (SKO), and product enablement.
• Managed communication and change management for internal sales tool rollouts, including global account planning tool, Field knowledge portal, and credit platform.
• Standardized content experiences for major categories within Field knowledge portal, including product/services, industry solutions, playbooks, and programs.

Seattle, WA, US

Seattle, WA, US

* Managed the development and continuous improvement of the AWS sales operations communication and training programs. * Developed and launched Bootstrap-based global knowledge portal for sales operations topics.* Created team intranet to support communication and engagement among global business operations organization.* Drive internal communications.

Munich, DE

• Developed and implemented digital engagement strategies for U.S. executive and employee communications programs
• Subject matter expert for new and emerging communications technologies and practices; led local implementations of internal email marketing solution and virtual town hall program
• Composed a variety of internal communications, including articles, presentations and newsletters
• Managed composition, process and tactical guidelines for internal digital channels (email, Siemens Social Network, NewsCenter, intranet)
• Analyzed and communicated CEO communication program analytics to stakeholders; developed recommendations and strategy improvements based on analysis and research

Chicago, IL, US

• Managed corporate social media program, utilizing channels such as Facebook, Twitter, YouTube and company blog to expand online presence of company
• Composed compelling content for use in social channels, company Web sites and marketing materials
• Worked with team members to identify methods for integrating social media into marketing campaigns and sales efforts
• Defined key performance indicators and developed analytical reporting methods to measure success
• Managed company e-marketing efforts, including pay-per-click (PPC) campaigns and e-mail marketing program
• Ensured Web and social content adhered to search engine optimization (SEO) best practices

• Managed content updates and maintenance of www.snrdenton.com
• Directed external and internal e-mail marketing initiatives
• Worked with attorneys and other stakeholders to compose copy for Web site and marketing e-mails
• Proofed e-mail and Web site copy for grammar and adherence to firm writing style guidelines
• Created more than 30 marketing e-mail templates, such as newsletters and invitations
• Oversaw long-term Web site projects as well as daily content maintenance

• Created a variety of sales collateral for third-largest greeting card company in the U.S.
• Produced presentations and proposals for Eckerd Drugs, Sobeys and Kinney Drugs accounts
• Composed maintenance guides for Walgreens, Target and FedEx Kinko’s accounts
• Designed and supervised sales facilitation newsletter for FedEx Kinko’s account
• Updated and redesigned sales field training manual and company signage brochure
• Coordinated print jobs and mailings on a monthly basis

• Served as beat reporter for the city of DeKalb, Ill.
• Attended and reported on various municipal meetings several times per month
• Composed feature stories involving people, businesses and organizations of local interest through interviews and research
• Photographed individuals and community events
• Edited news articles for grammatical accuracy and Associated Press style consistency
• Paginated newspaper utilizing QuarkXPress

Palatine, Illinois, US

• Assisted marketing manager with proposal writing, research and editing
• Wrote press releases for new product availability within rental division
• Proofed Web site copy for grammatical accuracy and style consistency
• Redesigned and maintained www.cleanair.com
• Produced Web-accessible product catalog for equipment sales team